When we discover what certain TOWIE stars do outside the show, sometimes it comes as a shock, other times it just makes sense.
Jordan Brook as an all-singing barber? Sure, makes sense.
Chloe Meadows as an interior designer? Rogue, but we can see it.
Roman Hackett as a 'lifestyle manager'? Sorry but WHAT even is that? From what we knew of the model he is too busy flirting with every single cast member to have an actual job.
Anyway, the latest TOWIE babe to reveal their new work venture is Dani Imbert and this one, we totally understand.
Taking to social media, Dani announced that she will be releasing a hair extensions 'edit' with Pure Lengths Hair Extensions whose clients include the likes of Geordie Shore icon, Chloe Ferry and Love Island All Stars winner, Molly Smith.
Sharing a stun pic on her grid Dani tagged the haircare brand and updated her followers on the new deal.
"I’m so excited to announce I have launched my own hair extension edit with @purelengthshairextensions 🥳🙌.
"Hair for me has always been a massive love & passion for me so I’m excited for this journey!
"My edit comes with 6 beautiful glossy shades at 24 inches, the hair is made from simply the best Russian Mongolian hair & now in stock, ready for you girls to shop!
"And of course I have my own code to give you all money off your purchase: DANI10
Hope you all love as much as I do 🥹❤️."
If any of the TOWIE stars were going to be working alongside an extensions company it was going to be the queen of hair versatility, Dani.
From golden curls and tight ringlets to straight locks and a slicked back ponytail, Dani is constantly changing up her hair and somehow ALWAYS nailing it.
Fans and friends shared they excitement for Dani's new job with her Essex co-star Saffron Lempriere commenting, "Well done, dansiii girl x" and MAFS star Nikita Jasmine writing, "YESSSS FINALLY 👏🏽👏🏽👏🏽👏🏽💛."
Pure Lengths Hair Extensions also voiced their excitement for working alongside Dani as they shared the post to their Instagram story declaring, "🚨THE SECRET IS OUT🚨"
It turns out that her Essex bestie, Junaid Ahmed, is also involved in the project having featured on the Pure Extensions account a few months back.
Let's hope the duo don't fall out again anytime soon, eh?