There is something about Love Island stars starting up their own brand or creating something special that makes us feel like proud parents.
Here at Closer HQ we see them grow from the smiling gorge faces in the press packs chatting about their 'icks' and their 'type on paper' to gracing the front cover of HUGE American magazine a la Maura Higgins or producing music with the likes of Craig David – we're looking at you Wes Nelson.
Another Islander who is already making waves in the world of showbiz is Love Island 2023 runner up, Whitney Adebayo.
The iconic Camden babe has her own podcast which is, of course, named, "It's Giving..." and last year she revamped her haircare company, CC Hair, with the likes of fellow 2023 girlie Catherine Agbaje and winter series finalist Tanya Manhenga fronting the campaign.
But this latest project Whitney is involved with is HUGE and obviously we are standing here cheering the legendary Love Island star on.
Taking to her Instagram, Whitney who is still loved up with Casa Amor babe Lochan Nowacki, announced she has become an ambassador with Gymshark for a "Diffuse Headband."
"The secret is out! I’m so proud to announce that after months of development, the @gymshark Diffuse Headband is available this Thursday.
"Say goodbye to having to choose between maintaining hair quality and working out. This next-gen product caters to black and textured hair unlike ever before - working just as hard as you do. As you all know, I am extremely passionate about solving unresolved hair problems in my community. This launch is only the beginning of a new generation of innovative products! Thank you to the amazing team at Gymshark for making this dream a reality 🤎."
Friends and followers filled the comments section with praise for Whitney and her latest work endeavour.
Maya Jama shared an on-point "GIRL, YES" gif, with Love Island winner Jess Harding commenting, "That’s how you do it 😍😍😍👏"
Renowned celebrity photographer Miles 'Diggzy' Riggs added "GAME CHANGER !!" with singing sensation Mahalia declaring, "major ❤".
Of course, Whitney's fans are also brimming with excitement for her latest product.
"On bhm too?? yea i love youu🩷" and "Ayo Whit!!! This is what we're talking about 👏🏾🙌🏾🔥❤️" were just a few of the comments under the grid post.
The most fitting comment of all was from reality TV star Tolú Ekundare, who quizzed, "What can she NOT do?! 😍🔥🔥"
And the answer would be NOTHING, Whitney can do everything.
Let us know if you want to sign the petition for 'Whitney Adebayo as next Prime Minister.'
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Emily Vierke is a digital writer for heat and Closer Online who enjoys stalking The Love Island girlies for fashion inspo especially Indiyah Polack and Ella Thomas. Emily has a soft spot for TOWIE OGs Amy and Harry, mainly because she was also not aware that the capital of India was New Delhi she DID, however, know that know it wasn't France.