We've had two series of Love Island this year which means there's at least 60 new influencers in the world.
However not every single Islander post-villa decide to flog things on Instagram and have hashtag ad in the corner of all their Instagram Stories.
In fact, Love Island 2023 winter star Sanam Harrinanan planned to go back to her job as a social worker after winning the show.
However, after appearing on the show, she told heatworld, "I can't go into social work again, I don't think I'll be able to.
"I've got a meeting about it this week with my social work manager because I want to be able to use this platform to help children locally."
While Sanam might not be a social worker that's not stopped her from promoting an adoption campaign and trekking 100km for CoppaFeel.
And now the Islander has joined forces with her boyfriend Kai Fagan and announced their new venture together - their own YouTube channel.
We know, we know, it's the career move all Islanders follow after the villa but the duo have teased what's in store for their fans.
"Join us on our adventures and the journey of our relationship post Love Island," they wrote on YouTube.
The Love Island winter winners have already posted a video of their new home together and it's safe to say that fans are over the moon with one person writing, "Y’all are such a cute wholesome authentic couple! Glad you found each other on LI and can’t wait to watch you guys keep growing."
Someone else said, "I really love these two together, I am so rooting for a forever future 🫶".
Another commented, "Hands down favourite couple to come off the island. So cute and authentic."
One more added, "This is what happens when you’re unproblematic....much love to you guys."
Kai and Sanam are one of the few remaining Love Island winter couples, in fact the only other finalists still together are Tanya Manhenga and Shaq Muhammad.
And other than those two couples it's only Jessie Wynter and Will Young who are still together.
Shortly after leaving the villa, Samie Elishi and Tom Clare announced their split and Ron Hall and Lana Jenkins have also broke up.