If you're a fan of Holly Willoughby and her This Morning outfits then you'll know that she has expensive taste, which is why we were shocked when we discovered her eye serum is £6.
Yup.
Holly's make-up artist Patsy O'Neill revealed the This Morning presenter actually uses The Ordinary's Caffeine Solution that helps target puffy eyes and the appearance of dark circles.
Holly Willoughby's eye serum The Ordinary
The Ordinary Caffeine Solution 5% + EGCG 30ml
Suffer with puffy eyes? Dark circles? Well this is the answer to your prayers. Not only does this help reduce puffiness and dark circles but it also makes your eyes look awake. What more could you want?
This isn't the only beauty secret we know of Holly's, during lockdown she shared a video of herself dying her own roots blonde because in case you didn't know she's actually a natural brunette.
The mum of three to Harry, 11, Belle, nine, and Chester, five, also admitted that like the rest of us she's suffered from a major hair disasterwhen she tried to dye her hair back to brown but it didn't go to plan.
"I went red by accident, when I was much, much younger, and I used to kind of experiment with my hair, and I'd gone blonde through using those kind of beach spray blondes.
"So I came back home and thought 'Oh, I better just put this dark hair dye over the top.' And, obviously, I mean, I'm not a colourist, but that was a disaster because it didn't go brown, it went red. But not even like a nice red, and also red, it did not suit me, but I had to stay like that for ages until the colour grew out," she told Vogue.
Check out: 22 beauty products Holly Willoughby swears by
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Holly Willoughby's Favourite Make-Up Products
Burt’s Bees 100% Natural Satin Lipstick in Blush Basin
Holly always rocks a nude lipstick look and this one leaves your lips moisturised. Speaking on the Beauty Full Lives podcast she admitted it was her make-up artist who discovered the lippy."I love Burt's Bees anyway because it's really lovely and natural. So [Patsy] brought in this lipstick and it's my favourite one is called Blush Basin. And it's got loads of shea butter in it, and it just feels like a lip balm with colour in it. It's just the nicest lipstick, it doesn't get stuck on your lips."
Lily Lolo Brow Duo Pencil
It sounds like Holly isn't the biggest fan of brow products, as the TV presenter has admitted she "doesn't like drawing attention" to them. However she did add that she's "particularly fond at the moment of Lily Lola's eyebrow pencil".
Caudalie Beauty Elixir
Want your face to look radiant? Then you're going to want this. Holly's revealed why she regularly uses it, "For anyone who wakes up really early in the morning or just sometimes needs a spritz of life…it just zings you! It's lovely on your skin".
Liz Earle Eyebright Soothing Eye Lotion
Holly hailed this eye cream as her 'saviour' before going on to say exactly how she uses it."I put it on two cotton wool pads and then I just hold them on my eyes for about 30 seconds."I feel like it just takes down that redness and that puffiness," she admitted on This Morning.
Vita Liberata Body Blur Instant HD Skin Finish
So Holly doesn't actually wear fake tan, instead she puts this on her legs sometimes when she's on This Morning. "This is a leg makeup but, to be honest, I would never wear it in real life. This is for the telly..."But this leg stuff, I really like it. If I'm wearing a skirt on This Morning, sometimes I put a bit on my legs just to even the tone out a little bit," she said on the Beauty Full Lives podcast.
Garnier Nutrisse Permanent Hair Dye in 10.01 Baby Blonde
It's hard to believe but Holly Willoughby actually uses Garnier's hair dye on herself for her blonde locks. The presenter has even shared her at-home routine on Instagram.
L'Oreal Professionnel Infinium Extra Strong Hairspray (500ml)
Never a hair out of place, Holly has been known to wear this hairspray by L'Oreal to help it stay perfect all day. There's also the travel size (75ml) option if you're wanting to keep it in your bag or take it with you on your hols.
Elemis Skin Nourishing Milk Bath
Holly's a big fan of this product and the reason why is lovely."I love the Elemis Skin Nourishing Bath Milk because I had that in the bath when Dan proposed to me," she told Red magazine.The formula includes milk protein, oat and camellia oil and they'll leave your skin deeply nourished.
Drunk Elephant Protini Polypeptide Cream
Okay it's pretty pricey but Holly's skin always looks flawless so maybe this is the answer?
Becca Cosmetics Under Eye Brightening Corrector
Want an airbrush finish? Well this eye brightening corrector will leave you looking luminous, flawless while having weightless coverage.
Inika Radiant Glow (30ml)
Primer is always a good first step before applying your foundation. It really allows the foundation to set into your skin, meaning your make-up doesn't move an inch. Inika is a good option for those with sensitive skin, and this product is organic and vegan-friendly. Holly definitely seems to be a fan.
Hourglass No.28 Primer Serum
This primer is exactly what we want in our make-up bag. While it's a little on the pricey side, there's always the travel size too for £22.
Garnier Original Medium BB Cream
Holly's a fan of this BB cream and we're not surprised; it gives you 24 hour hydration, includes SPF15 and leaves you with softer and smoother skin.
Kevyn Aucoin The Foundation Balm in Shade 08
Not only is this foundation "innovative and complexion-correcting" but it always leaves you with a radiant and flawless coverage.
Hourglass Veil Translucent Setting Powder (10.5g)
If you're wanting your makeup to stay all day and a powder that doesn't settle into lines, this one does just the trick. Holly has been known to wear this setting powder to be red carpet ready. With it being translucent, it's a great choice for all skin tones and there's also the travel size option, too.
Sculpted By Aimee Custom Edition Refill Pan in Light Bronze
Everyone loves a good highlighter but we're not going to lie we couldn't believe it when we discovered Holly uses this high street one. Definitely going in our shopping bag.
Inika Baked Mineral Bronzer in Sunkissed
If you have sensitive skin then this is perfect for you. This bronzer will leave you looking sunkissed which is what we want all.
Trish McEvoy Liquid Face Colour
Want a subtle blusher? Then this one is perfect for an every day look.
Hourglass Ambient™ Lightning Blush in Sublime Flush
Holly loves to wear this blush in the shade Sublime Flush. It's the perfect combo of soft pink and lilac. With the way it catches the light, you'll be glowing like Holly in no time.
LimeLife by Alcone Perfect Eyeshadow in Blush Hour
Holly's eyeshadow always looks gorgeous but subtle at the same time. Perfect for an everyday look.
Bobbi Brown Luxe Rich Sparkle Eye Shadow in Moonstone
Holly adds a touch of shimmer to her eye make-up and it helps create glam vibes for your look.
Lily Lolo Natural Eye Pencil in Black
We love an eye pencil especially for a night out which is why we definitely want to buy the one Holly's a fave of. Plus the ingredients are moisturising - which is great for sensitive skin.
Trish McEvoy Eye Brightener in Shell
Holly wears a cream eye brighteners pencil and we absolutely need to get our hands of this... Especially for those days when we're exhausted...
Long Lash Vegan Mascara
This luxurious formula is vegan friendly and the ingredients are all plant derived.
Lord & Berry 20100 Matte Lipstick in Adorable
Holly wears Lord & Berry's matte lipstick in the shade Adorable - the perfect colour for a nude lip look.
And we're still obsessed with the £14 lipstick Holly wears on This Morning.
WATCH: This Morning's Bryony Blake reveals what's inside her makeup bag
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In more Holly Willoughby news, she's reportedly been forced to cut her 7-week holiday in Portugal short so she can self isolate before she returns to This Morning.
"Holly accepts that she has to go into quarantine and will follow the rules but she isn't happy losing two weeks from her holiday. The summer break is her chance to re-charge after a hectic period and to spend time with her family. After all the stresses of the pandemic she had been looking forward to relaxing as long as possible," a source told the Daily Mail.
They added, "Instead of seven weeks away she has had to make it five – but it's what she's had to do to keep the This Morning team safe and to ensure she returns to the show on time."