TV royalty Holly Willoughby has taken to social media to show off her new longer hair, which is miles away from the icy blonde bob that we've gotten so used to in recent years.
Taking to Instagram, Holly posted her new hair - it looks like she's had hair extensions added to her natural hair - with fans in a recent campaign for M&S as well as on her wellness business Wylde Moon.
Holly recently referenced her hair change on an Instagram story where she admitted the sunny weather and vitamin D on holiday was 'making her grow', as well as using all her favourite hair products in her weekly routine.
Many of her showbiz pals have commented on the change, including Love Island star Olivia Attwood who wrote, "Love your hair like this 😍."
Her This Morning co-star Alice Beer also commented, "Rapunzel!!!❤️❤️."
Holly is currently having a break from her This Morning presenting duties for the summer holidays, but she recently returned to Instagram to show off her new long hair (and her peachy bum) in a snap celebrating her and husband Dan Baldwin's 15th wedding anniversary.
She captioned the post, "Mrs Baldwin 4 ever… 👰🏼♀️ ❤️🤵🏻 #15yearsmarried#love"
We're not going to lie, Holly's new hair is giving us serious children's presenter Holly vibes, as she sported long hair at the start of her career.