TOWIE icon Frankie Sims' hair colour changes more than most mood rings; and if you're too young to know what a mood ring is, just know that that hurt us.
In the past year, the middle Sims sister has quite literally been every colour of the rainbow apart from neon green, but at this point, we wouldn't be surprised if she gave that a go in 2023.
Although let's face it, with that gorgeous face and bone structure she can pull off almost anything and has proved time and time again that she can and will.
Earlier this month, Frankie took to her Instagram story to show off a new colour change (yes, another one – she's putting that personal hair stylist to WORK) and it was a brave and bold one; full-blown fiery ginger, and of course, it suits her.
Giving us young autumnal Charlotte Crosby vibes.
Sadly, Frankie hated it with a fiery passion; luckily for her it was only ever meant to be temporary.
The reality star, who recently returned to the UK with her sister Demi Sims to pack up a few more bits and bobs as they commit to their LA relocate, was simply stripping that Jessica Rabbit red out of her hair, which of course meant a hot ginger moment for a week or two. We've all had them.
Frankie recently took to her Instagram Story to share her hair stripping adventure, writing, "My bae stripping my red out of my hair 🤣 he's not happy."
In a separate update, Frankie showed off her radiant ginger locks, writing, "First stage of stripping – ginger 😅."
After a week or so of living the ginge life, Frankie ONCE AGAIN took a deep dive into the world of hair colour and emerged with jet-black hair, giving us some serious goth vibes. Of course, we love and it she pulls it off; we're not bitter at all.
Frankie shared a series of new snaps on her Instagram Story on Wednesday (11 January) and, come on, how could you not live?
Our first impression? Wednesday meets 2006 Katie Price meets every Geordie Shore queen. These are not bad things in our eyes, btw.
Can't wait to see what colour we go next week, Frank ✌️.
Frankie Sims throws it back to her blonde days
Late last year, while sporting her now deceased wine-red locks, the middle Sims sister shared a cute throwback snap from her blonder days. Wishing her pal a happy birthday on Instagram, Frankie posted an old photo of her with much lighter hair (looking a lot like big sis, Chloe).
The struggle is real when you want to show love for your mates on their birthday. You know how it is, for some reason the only photo you can find of you together is from 2008 (and just no), even though you have seen each other a hundred times since then.
Clearly, it's the same for celebs, as when Frankie posted the old photo with a cute birthday message she added the note "PS How do you never change?! 🤣" In reference to her friend looking the same, even though it is clearly an old pic.
To be fair, Frankie, you look just the same, it is only the golden locks that is throwing us off.
Frankie Sims's red wine locks – where you've seen them before
The Sims family genes must be strong as this isn't the first time Frankie has been playing double to her sister Chloe; as soon as she dyed her hair that stunning shade of deep red (RIP), we knew we had seen the look before.
Flashback to 2018 when big sis Chloe posed in a Jessica Rabbit-inspired photoshoot with Closer (heya) and rocked similar red hair; the only difference being that that was a wig and we know Frankie's wine red blow-out was the real deal.
Frankie's Jessica Rabbit style was a total vibe and her followers are in agreement.
"Absolutely, love this colour! Red is your colour Franks! ❤️," said one, while another claimed, "Omg absolutely love this colour on you xxx"
Frankie's celebrity friends were also obsessing over the new hair, her sister Demi commented, "❤️❤️❤️ gorn girl" and Love Islandcontestant Belle Hassan showed her excitement, "OMG I LOVE 😍😍"
Want to steal her style? Shop the best red hair dye products to channel your inner Jessica Rabbit.
Frankie, who has been busy filming the highly-anticipated reality TV show House of Sims over in the States, recently told her followers that she would be staying in Los Angeles for the foreseeable future to focus on season two.