Let's be honest, Holly Willoughby could turn up wearing a black bin bag on This Morning and we'd be scouring the virtual shelves to see where we could steal her look. The gal can do no wrong when it comes to fashion, beauty and wellness recommendations. Obsessed, us?
We've long been keen to know about all the make-up bits she uses, including a game-changing affordable concealer that's now a staple in our make-up bags, so it's only natural we're coveting her hair products, too.
Luckily for us, since Holly launched her new wellness venture, Wylde Moon, we've been given plenty of recommendations from Holly herself and her fabulous glam team. The latest reveal? Her go-to shampoo that gives her shiny, enviable locks - and it'll set you back a mere £4 on Amazon.
Celeb hair stylist, Ciler Peksah, recently introduced natural Aussie brand, Sukin haircare to Holly, and it was then listed on Wylde Moon as the must-have nourishing shampoo to revitalise dull and dehydrated hair.
Ciler wrote, "I love vegan brand, Sukin, Hydrating Shampoo. It’s paraben-free, non-GMO and cruelty-free and is infused with moisturising shea butter and coconut extract to help nourish and condition the scalp and dry, damaged hair. Added olive oil helps to strengthen hair, reduce frizz and add shine, with a delicious fragrance of coconut and lime to invigorate the senses."
Sukin is well known for its nourishing, natural products, and the reviews definitely suggest that it's one to add straight into your basket.
One shopper wrote, "I first began using this product a year ago in Australia, and now in the UK. In Australia, it worked wonders with sea salt hair! My hair always feels full of life and looks brighter. I rarely require conditioner and recommend it to anyone with normal or dry/damaged hair."
Another said, "Love this. I use it on my wavy frizzy hair. Lathers really well. Doesn't dry my hair out at all. Smells amazing, like a sweet lemon dessert. A little goes a long way, I'll definitely buy again."
Some of the other Wylde Moon top picks for April include one of our all-time favourite products, Weleda Skin Food Light, and Maybelline's Colossal Curl Bounce Mascara, which we'll definitely be giving a whirl.
Holly's MUA, Patsy O’Neill, tells us all about the Weleda moisturiser, which she considers a "life-saving, multi-use product" that's quickly absorbed and helps to stop the skin from drying out. If the original Weleda Skin Food is too heavy for you, it might be worth a go. She also explains that Maybelline's mascara "separates, coats and curls lashes for high volume and your lashes will stay up all day" - sounds like a game-changer, if you ask us.