The best purple shampoos to brighten blonde hair

Goodbye brassy tones 👋🏼

best-purple-shampoos

by Georgia Scott |
Updated on

Every blonde knows that the best way to maintain your hair dye is to use a purple shampoo. Whether you have a dramatic platinum shade, a warm golden hue, highlights, or even balayage, you should add a purple shampoo into your hair routine if you haven't already.

Trust us, your hair will thank you.

Closer's best purple shampoos to brighten blonde hair at a glance:

In a hurry? Shop our top three purple shampoos for blonde hair.

Best hydrating purple shampoo: Aussie Blonde Purple Shampoo - View offer on Amazon UK

Best purple shampoo to repair broken bonds: Olaplex No.4P Blonde Enhancer Toning Shampoo - View offer on Look Fantastic

Best budget purple shampoo: Schwarzkopf LIVE Purple Shampoo - View offer on Amazon UK

No matter if your hair is blonde, or grey or you've experimented with some silver hair dye, a good purple shampoo will neutralise any brassy or yellow tones in your hair, correcting any flaws that can appear over time. Yellow and purple are opposite colours on the colour wheel, so purple works well to remove imperfections and tone your blonde hair.

SHOP: The best purple shampoo for blondes

Best brightening purple shampoo

PROVOKE Touch Of Silver Brightening Purple ShampooPROVOKE

You'll have heard of this brand, Provoke's Touch of Silver purple shampoo is super affordable, and it will give impressive results. Even if you're on a tight budget, you can still take good care of your blonde hair colour with this.

Customer review: "Best silver shampoo for blondes. I have been using this product for years and haven’t found a better silver shampoo yet!"

Pros

  • Use every other wash
  • Removes orange and brassy tones

Cons

  • May need to be used frequently to see results

Best semi-permanent purple shampoo

Bleach London Violet Skies Super Cool ColourBleach London

Fancy changing up your hair look? Shopping for a new semi-permanent hair dye lets you experiment with different hair colours without committing to a colour for a long period of time. Bleach London gets it right when it comes to bright colours you can wash in and wash out. The Violet Skies Super Cool Colour tints your blonde hair in just 30 minutes.

Customer review: "This certainly leaves your hair well conditioned, very soft with a subtle hue which lasts for a few washes, gradually washing out completely or I topped it up using every other wash."

Pros

  • Easy to use
  • Conditions hair

Cons

  • Semi-permanent

Best ultra violet purple shampoo

Charles Worthington Colourplex Ultra Violet Shampoo 250ml
Price: ÂŁ5.99 (was ÂŁ8.99)

www.boots.com

For a strong shampoo that will *actually* make a difference, look to Charles Worthington purple shampoo that neutralises any brassy tones and leaves your hairdo looking fresh. The PLEX-REPAIR™ system reduces breakages by 90 per cent for healthy hair that lasts.

Customer review: "I have been using this shampoo for a couple of weeks and I'm really impressed. I love the fact that I get an amazing lather just using a small amount so a little really goes a long way. It smells amazing and it lingers on my hair for a long time afterwards. I did get a small amount of staining on my hands but it washed off easily enough. Overall a fantastic shampoo and one I would be happy to recommend."

Pros

  • A little goes a long way
  • Lathers easily

Cons

  • Has a strong smell

Best daily purple shampoo

Philip Kingsley Pure Silver Brightening Daily Purple ShampooPhilip Kingsley
Price: ÂŁ35.00

This vegan-friendly shampoo has been formulated with optical brighteners and violet hues to reduce the appearance of discolouration. When it comes to hair care, Philip Kingsley knows his stuff. The Pure Blonde Booster shampoo works to eliminate frizz and condition as it cleanses. Looking to get super shiny hair? This shampoo will maintain blonde hair and encourage your colour to look glossy.

Customer review: "This does exactly what it says on the bottle. I bought this after having my hair coloured a few shades lighter to counteract any "brassy" tone. It left my hair looking great, the coloured shampoo resulted in a cool sophisticated blonde shade. I accept there are cheaper shampoos on the market but this is well worth the investment."

Pros

  • Vegan friendly
  • Eliminates frizz

Cons

  • An investment

Best hydrating purple shampoo

You can't go wrong with using a shampoo from Aussie in your haircare routine and the SOS Blonde Hydration Shampoo gently tones blonde hair whilst leaving it feeling super hydrated. The purple pigments tone any unwanted yellow tint or brassiness. This shampoo can be used daily or as a weekly toning treatment.

Customer review: "My absolute favourite hair product. This has turned my yellowy blonde hair into white blonde hair. It smells incredible and the results were almost instant. This is a massive bottle which will last ages."

Pros

  • Can be used daily or weekly
  • Smells good

Cons

  • Some reviewers say hair is left feeling very dry after use

Best budget purple shampoo

Schwarzkopf LIVE Purple ShampooSchwarzkopf
Price: ÂŁ2.99 (was ÂŁ4.49)

www.boots.com

This purple shampoo from Schwarzkopf will help neutralise brassiness and keep your blonde hair looking fresh. This shampoo focuses on improving the appearance of yellow tones and for less than ÂŁ3, you can't say no.

Customer review: "Unlike some silver shampoos this one doesn’t turn your hair blue, really does neutralise yellows and brighten blonde hair."

Pros

  • The sole purpose is to get rid of yellow tones
  • Silicone free formula

Cons

  • May need to be used for a longer period of time

Best purple shampoo to repair broken bonds

Let's be honest, there isn't much anything Olaplex can't solve. If you're looking to treat and tone your hair to minimise the appearance of brassy tones but repair any broken bonds at the same time, this shampoo is one to try.

Customer review: "Purple shampoo plus Olaplex care is just going to be good! It doesn’t leave a crazy vibrant tone but it definitely banishes the yellowness of bleach. Hair feels good even before conditioning. As with all Olaplex products, definitely worth the money."

Pros

  • High-quality product
  • Breaks broken bonds in hair

Cons

  • An investment compared to others on the market

Best purple shampoo to maintain healthy blonde hair

L'Oréal Professionnel Serie Expert Blondifier ShampooL'Oréal Professionnel
Price: ÂŁ33.29 (was ÂŁ36.99)
https://redirect.viglink.com?key=c84bfba7fb9057c609599595b4f5e218&prodOvrd=PCR&opt=false&u=C0xAEhVYThgRFU4eQlYPW1FLQRdaWlQaC0RJeUh9Q05ZWE82EA5RAxFKWVpZDVNcFGYUS1xcGCdMFlAXRhwhVFsMAgsHXgMQFHdZWBBFHWpdWFRFVlpPBVYYVB9eGRV6BxFPMVYFCRYGBgJUAAkAAAo%3D&x=v1

L'Oréal's neutralising Blondifier Gloss shampoo and conditioner helps to protect your blonde hair and keep it looking super healthy. This set includes a shampoo, conditioner and a treatment mask, so you can feel like you've been to the salon. This must-have set works together to cleanse and nourish blonde hair. The shampoo and conditioner can be used daily to repair and add shine. The intense masque can be used weekly and left on for 3-5 minutes whenever your hair is in need of some TLC.

Customer review: "Really works, revives colour, gives brightness and shine and lasts ages. Great value for money."

Pros

  • Salon quality
  • Keeps hair looking healthy and smooth

Cons

  • Takes longer to apply all products

Best long-lasting purple shampoo and conditioner

Catwalk by TIGI Fashionista Purple Shampoo and Conditioner for Blonde HairCatwalk by TIGI

Rrp: ÂŁ45.00

Price: ÂŁ38.50
Alternative retailers
FragranceNet.com$25.19View offer
Walmart$34.89View offer

Talk about value for money. This TIGI set contains shampoo and conditioner and is worth ÂŁ35, so it's definitely saving you some cash. These big bottles boost cool tones, reduce brassy tones, and deliver captivating shine. They're also sulphate surfactant-free and help protect your hair from heat.

Customer review: "If you have a blond hair that goes yellow - this product does the job perfectly and it gives a nice soft greyish tone to your blonde hair. I love it, the scent is very nice, it's a good quantity and quality for the money."

Pros

  • Discounted price as a set
  • Sulphate surfactant free

Cons

  • Some reviewers say hair is left feeling a bit dry

How often should you use a purple shampoo?

You can use a purple shampoo every day, depending on your hair’s colour sensitivity or you might prefer to use a purple shampoo once a week and use your normal shampoo for more regular washes. We recommend asking your hairdresser on how to use purple shampoo for your hair type.

If you're looking to gradually tone your hair, it can be beneficial to begin with a light purple shampoo, working up to a darker purple to make sure it suits your colour. You can also introduce a purple shampoo into your haircare routine to prolong the appearance of your lavender hair dye or purple hair dye to maintain the vibrant colour.

Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.

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