The best purple shampoos to brighten blonde hair

Goodbye brassy tones 👋🏼


by Georgia Scott |
Updated on

Every blonde knows that the best way to maintain your hair dye is to use a purple shampoo. Whether you have a dramatic platinum shade, a warm golden hue, highlights, or even balayage, you should add a purple shampoo into your hair routine if you haven't already.

Trust us, your hair will thank you.

Closer's best purple shampoos to brighten blonde hair at a glance:

In a hurry? Shop our top three purple shampoos for blonde hair.

Best hydrating purple shampoo: Aussie Blonde Purple Shampoo - View offer on Amazon UK

Best purple shampoo to repair broken bonds: Olaplex No.4P Blonde Enhancer Toning Shampoo - View offer on Look Fantastic

Best budget purple shampoo: Schwarzkopf LIVE Purple Shampoo - View offer on Amazon UK

No matter if your hair is blonde, or grey or you've experimented with some silver hair dye, a good purple shampoo will neutralise any brassy or yellow tones in your hair, correcting any flaws that can appear over time. Yellow and purple are opposite colours on the colour wheel, so purple works well to remove imperfections and tone your blonde hair.

SHOP: The best purple shampoo for blondes

Best brightening purple shampoo

PROVOKE Touch Of Silver Brightening Purple ShampooPROVOKE


You'll have heard of this brand, Provoke's Touch of Silver purple shampoo is super affordable, and


  • Use every other wash
  • Removes orange and brassy tones


  • May need to be used frequently to see results

Best semi-permanent purple shampoo

Bleach London Violet Skies Super Cool ColourBleach London


Fancy changing up your hair look? Shopping for a new [semi-permanent hair


  • Easy to use
  • Conditions hair


  • Semi-permanent

Best ultra violet purple shampoo

Charles Worthington Colourplex Ultra Violet Shampoo 250ml
Price: £5.99 (was £8.99)


For a strong shampoo that will *actually* make a difference, look to Charles Worthington purple


  • A little goes a long way
  • Lathers easily


  • Has a strong smell

Best daily purple shampoo

Philip Kingsley Pure Silver Brightening Daily Purple ShampooPhilip Kingsley

Rrp: £24.00

Price: £13.48


This vegan-friendly shampoo has been formulated with optical brighteners and violet hues to reduce


  • Vegan friendly
  • Eliminates frizz


  • An investment

Best hydrating purple shampoo

Aussie Blonde Purple ShampooAussie

Rrp: £10.00

Price: £6.74


You can't go wrong with using a shampoo from Aussie in your haircare routine and the SOS Blonde


  • Can be used daily or weekly
  • Smells good


  • Some reviewers say hair is left feeling very dry after use

Best budget purple shampoo

Schwarzkopf LIVE Purple ShampooSchwarzkopf
Price: £2.99
Alternative retailers
Wowcher£6.99View offer
Secret Sales£12.99View offer


This purple shampoo from Schwarzkopf will help neutralise brassiness and keep your blonde hair


  • The sole purpose is to get rid of yellow tones
  • Silicone free formula


  • May need to be used for a longer period of time

Best purple shampoo to repair broken bonds


Let be honest, there isn't much anything Olaplex can't solve. If you're looking to treat and tone


  • High quality product
  • Breaks broken bonds in hair


  • An investment compared to others on the market

Best purple shampoo to maintain healthy blonde hair

L'Oréal Professionnel Serie Expert Blondifier TrioL'Oréal Professionnel
Price: £51.82 (was £54.55)


L'Oréal's neutralising Blondifier Gloss shampoo and conditioner helps to protect your blonde hair


  • Salon quality
  • Keeps hair looking healthy and smooth


  • Takes longer to apply all products

Best long lasting purple shampoo and conditioner

Catwalk by TIGI Fashionista Purple Shampoo and Conditioner for Blonde HairCatwalk by TIGI

Rrp: £17.00

Price: £17.00
Alternative retailers
Allbeauty£16.15View offer
Escentual£20.45View offer
Sephora£29.93View offer


Talk about value for money. This TIGI set contains shampoo and conditioner and is worth £35, so


  • Discounted price as a set
  • Sulphate surfactant free


  • Some reviewers say hair is left feeling a bit dry

How often should you use a purple shampoo?

You can use a purple shampoo every day, depending on your hair’s colour sensitivity or you might prefer to use a purple shampoo once a week and use your normal shampoo for more regular washes. We recommend asking your hairdresser on how to use purple shampoo for your hair type.

If you're looking to gradually tone your hair, it can be beneficial to begin with a light purple shampoo, working up to a darker purple to make sure it suits your colour. You can also introduce a purple shampoo into your haircare routine to prolong the appearance of your lavender hair dye or purple hair dye to maintain the vibrant colour.

Keep scrolling to shop some of the best purple shampoos to tone blonde hair:

Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.

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