Every blonde knows that the best way to maintain your hair dye is to use a purple shampoo. Whether you have a dramatic platinum shade, a warm golden hue, highlights, or even balayage, you should add a purple shampoo into your hair routine if you haven't already.
Trust us, your hair will thank you.
Closer's best purple shampoos to brighten blonde hair at a glance:
In a hurry? Shop our top three purple shampoos for blonde hair.
Best hydrating purple shampoo: Aussie Blonde Purple Shampoo - View offer on Amazon UK
Best purple shampoo to repair broken bonds: Olaplex No.4P Blonde Enhancer Toning Shampoo - View offer on Look Fantastic
Best budget purple shampoo: Schwarzkopf LIVE Purple Shampoo - View offer on Amazon UK
No matter if your hair is blonde, or grey or you've experimented with some silver hair dye, a good purple shampoo will neutralise any brassy or yellow tones in your hair, correcting any flaws that can appear over time. Yellow and purple are opposite colours on the colour wheel, so purple works well to remove imperfections and tone your blonde hair.
SHOP: The best purple shampoo for blondes
Best brightening purple shampoo
You'll have heard of this brand, Provoke's Touch of Silver purple shampoo is super affordable, and
- Use every other wash
- Removes orange and brassy tones
- May need to be used frequently to see results
Best semi-permanent purple shampoo
- Easy to use
- Conditions hair
Best ultra violet purple shampoo
For a strong shampoo that will *actually* make a difference, look to Charles Worthington purple
- A little goes a long way
- Lathers easily
- Has a strong smell
Best daily purple shampoo
This vegan-friendly shampoo has been formulated with optical brighteners and violet hues to reduce
- Vegan friendly
- Eliminates frizz
- An investment
Best hydrating purple shampoo
You can't go wrong with using a shampoo from Aussie in your haircare routine and the SOS Blonde
- Can be used daily or weekly
- Smells good
- Some reviewers say hair is left feeling very dry after use
Best budget purple shampoo
This purple shampoo from Schwarzkopf will help neutralise brassiness and keep your blonde hair
- The sole purpose is to get rid of yellow tones
- Silicone free formula
- May need to be used for a longer period of time
Best purple shampoo to repair broken bonds
Let be honest, there isn't much anything Olaplex can't solve. If you're looking to treat and tone
- High quality product
- Breaks broken bonds in hair
- An investment compared to others on the market
Best purple shampoo to maintain healthy blonde hair
L'Oréal's neutralising Blondifier Gloss shampoo and conditioner helps to protect your blonde hair
- Salon quality
- Keeps hair looking healthy and smooth
- Takes longer to apply all products
Best long lasting purple shampoo and conditioner
Talk about value for money. This TIGI set contains shampoo and conditioner and is worth £35, so
- Discounted price as a set
- Sulphate surfactant free
- Some reviewers say hair is left feeling a bit dry
How often should you use a purple shampoo?
You can use a purple shampoo every day, depending on your hair’s colour sensitivity or you might prefer to use a purple shampoo once a week and use your normal shampoo for more regular washes. We recommend asking your hairdresser on how to use purple shampoo for your hair type.
If you're looking to gradually tone your hair, it can be beneficial to begin with a light purple shampoo, working up to a darker purple to make sure it suits your colour. You can also introduce a purple shampoo into your haircare routine to prolong the appearance of your lavender hair dye or purple hair dye to maintain the vibrant colour.
Keep scrolling to shop some of the best purple shampoos to tone blonde hair:
Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.