Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of platinum locks and want to reverse those unwanted, warm and brassy hues, then you should definitely be adding a purple shampoo for blonde hair into your routine.
Firstly, why does hair become brassy a few weeks after a trip to the salon? During the bleaching process, underlying warm pigments become more visible within the hair. So, when your colour fades, or you're exposed to the sun, warmer tones start to show up.
Purple shampoo works by distributing purple pigments through the hair shaft, temporarily toning blonde hair to achieve a more balanced, neutral shade. It makes sense because purple is opposite to yellow on the colour wheel, so purple shampoo actually cancels out yellow tones in blonde hair.
Closer's best purple shampoos at a glance:
Senior Commercial Content Writer, Samantha Price, recommends, "These shampoos tend to carry a lot of pigment, so test it out first by leaving it on for a minimal amount of time, and when you've gauged how easily your hair takes to the colour, leave it on for longer the next time around. I tend to leave it on for around 15 minutes before rinsing, but this can vary depending on the strength of the shampoo."
The longer you leave it on, the cooler your shade will be. Just don't leave it on for too long, or your hair will turn purple! We've even known those with silver hair dye to use purple shampoo to maintain their icy shade. It also works on blonde highlights, blonde ombre and naturally grey hair, too.
So, if you're looking for a fresh new hairdo from home, here's where to shop the best purple shampoo for toning blonde hair. Plus, a personal tried-and-tested recommendation from us at Closer.
SHOP: The best purple shampoo for blondes 2025
Editor's Choice

Senior Commercial Content Writer, Samantha Price, uses this silver shampoo to rid her hair of unwanted, yellow tones, saying, "I have blonde money pieces in the front of my copper hair, so when my blonde is starting to look a bit yellow, I apply this purple pigmented shampoo to neutralise and cool the colour down. The recommended time to leave it on is 5 minutes, but I tend to leave it on longer as my hairdresser leaves my toner on for 15 minutes in the salon. Find out what works best for you."
"My skin is highly sensitive, but this shampoo doesn't irritate my skin at all, and I can completely confirm that it works to get rid of warm tones in blonde hair. After I use this, my hair feels fresh, and it saves a trip to the hairdresser's to tone it down. It's an affordable way to maintain your colour between salon visits. My hairdresser recommended mixing it in with your regular shampoo to dilute the pigment and stop you from accidentally toning your hair purple."
Pros
- Highly pigmented and temporarily removes brassiness for a few washes
- Consists of a silicone-free and vegan formula
- Suitable for blonde, grey or white hair
Cons
- Can leave hair dull after a few washes
Best budget purple shampoo

You'll have heard of this brand, Provoke, with its Touch Of Silver Brightening Purple Shampoo. Turns out, it's not only one of the most highly rated on our list but also incredibly affordable. Even if you're on a tight budget, you can still achieve impressive results and take good care of your blonde hair colour with this. One reviewer referred to it as 'the best purple shampoo on the market.'
Pros
- A highly rated purple shampoo with thousands of reviews on Amazon
- Reviewers say it's highly effective at removing yellow tones in blonde, grey and white hair
- The most affordable on the list, with one bottle only costing £2.99
Cons
- Some reviewers commented they weren't a fan of the scent
Best reparative purple shampoo

Charles Worthington's toning shampoo comes highly pigmented, and reviewers say a little goes a long way, so this will last you ages. We recommend diluting this with your shampoo, given that it's so strong. The affordable shampoo contains the signature PLEX-REPAIR™ system from the brand, which restores the core of the hair while enclosing each strand to lessen breakage. So, yes, this shampoo restores the strength of your hair, all while restoring your blonde to a brighter, cooler shade.
Pros
- Extremely pigmented, so a little goes a long way and you only need a small amount
- Reviewers say they're really impressed at how quickly it works and how long lasting it is
- Includes PLEX-REPAIR™ technology to repair hair while maintaining a clean blonde
Cons
- May stain your hand, sink and can stain hair if left on for too long
Best bond restoring purple shampoo

Let's be honest, there isn't much Olaplex can't solve. If you're looking to treat and tone your hair to minimise the appearance of brassy tones and repair any broken bonds at the same time, this shampoo is one to try. The highly endorsed shampoo does come at a cost, but reviewers rave about it banishing the yellowness of bleach and being worth the money. They also said it makes your hair feel salon-soft, and we think this is down to its patented bond-restoring technology that strengthens hair.
Pros
- A high-quality brand that comes widely endorsed and sought-after
- The patented bond restoring technology softens and strengthens hair as you use it
- Reviewers say it has an exceptional toning performance while keeping hair soft
Cons
- More of a premium price point compared to some of the others on the list, but a much higher quality product and extremely long lasting
Best daily purple shampoo

This vegan-friendly shampoo has been formulated with optical brighteners and violet hues to reduce the appearance of discolouration and is suitable for daily use. When it comes to hair care, Philip Kingsley knows his stuff. The Pure Blonde Booster shampoo works to eliminate frizz and condition as it cleanses. Reviewers said it left their hair looking great, resulting in a cool, sophisticated blonde. Looking to get super shiny hair? This shampoo will maintain blonde hair and encourage your colour to look glossy.
Pros
- Suitable for for blonde, silver, grey, platinum and brassy hair tones as well as blonde highlighted hair
- Dramatically enhances shine and keeps strands glossy without staining the hair
- A vegan-friendly brand and formula, crafted from sustainable recycled materials
Cons
- One reviewer said the formula is thin and runny which makes application messy
Best hydrating purple shampoo

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You can't go wrong with using a shampoo from Aussie in your haircare routine, and the SOS Blonde Hydration Shampoo gently tones blonde hair whilst leaving it feeling super hydrated. This shampoo can be used daily or as a weekly toning treatment, and one reviewer loved how it banished unwanted yellow tones while leaving hair feeling bright and full of life. It's infused with Australian superfoods that are vegan-friendly and free from animal-derived ingredients or by-products.
Pros
- Blonde, grey and highlighted hair will be left boosted, bright and shiny
- Reviewers claim that it left their hair bright and full of life as opposed to other purple shampoos
- Vegan-friendly and free from animal-derived ingredients or by-products and the bottle is made with recycled materials
Cons
- Some reviewers said it actually left their hair dry, so could vary depending on hair type or hair porosity
Best purple shampoo for highlighted blonde hair

L'Oréal's neutralising Blondifier Gloss shampoo helps to protect your blonde, highlighted hair and keep it looking super healthy. This must-have shampoo works to cleanse, nourish and repair, and it can be used daily to add intense shine. The formula works to enhance the natural glossiness and emphasises multidimensional shades of blonde, highlighted hair. Reviewers say they always get compliments on how glossy their hair looks after using it.
Pros
- Enhances the multidimensional shine of blonde hair, especially blonde highlighted hair
- Reviewers say it adequatedly cleanses the hair while not stripping it, saying they get compliments on the glossiness of their hair
- Provides impressive results and helps you to achieve a cooler blonde while smoothing locks
Cons
- Some reviewers said it actually left their hair dry, so could vary depending on hair type or hair porosity
Best purple shampoo and conditioner bundle

Talk about value for money. This TIGI set contains a shampoo and conditioner, so it's definitely saving you some cash. These big bottles boost cool tones, reduce brassy tones, and deliver captivating shine. They're also sulphate surfactant-free and help protect your hair from frizz and heat. Reviewers were left impressed by how quickly it went to work while leaving the hair feeling soft and in better condition.
Pros
- Will save you money opposed to buying the purple shampoo and conditioner separately
- Reviewers claim it knocks out warm tones while leaving hair feeling soft and in good condition
- A sulphate surfactant-free and anti-frizz formula, formulated with violet dyes to neutralise yellow colour and enhance cool tones
Cons
- A few reviewers said that the formula is thin and runny which makes application messy
FAQs
Does purple shampoo work?
Yes, absolutely! Purple shampoo works like a dream on unwanted brassy hair. If you've noticed that your blonde hair has started to become too warm with yellow or orange tones, purple shampoo works to neutralise them for a much cooler blonde. The longer you leave it, the icier and your shade will become.
This is because purple shampoo distributes purple pigments in the hair, which temporarily tones it a different colour. As purple is opposite to yellow on the colour wheel, the colours cancel out, resulting in a much more neutral blonde. Take it from us, it really does work!
How often should you use a purple shampoo?
Our Senior Commercial Content Writer, Samantha Price, asked her hairdresser how often to use purple shampoo on blonde hair. In short, her hairdresser responded that you can use shampoo every three washes to maintain your blonde colour and stop your hair from getting brassy. We would recommend asking your hairdresser how often to use purple shampoo for your specific hair type, as colour may take differently across varying hair textures.
Samantha's hairdresser also recommended mixing your purple shampoo with your regular shampoo to dilute the colour and avoid the unwanted mishap of toning your hair totally purple.
Will purple shampoo lighten my hair?
No, purple shampoo will not lighten your hair colour. The only thing that can lighten your hair colour is by bleaching it. Purple shampoo can only change the tone of your hair and may give your blonde a brighter appearance, but it can't actually lighten the hair.
In fact, purple shampoo can actually dull your blonde over time, so we'd recommend going in with a hair mask afterwards if your blonde is feeling a little dull. Senior Commercial Content Writer, Samantha, recommends the Wella Color Fresh Colored Mask In Pearl Blonde after using a purple shampoo to keep your blonde looking fresh and bright. It also contains purple pigments to cancel out brassy tones.
Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.
Samantha Price is a Senior Commercial Content Writer for Closer. During her time at Bauer, she has worked on writing expertly crafted buying guides on beauty, fashion and lifestyle.