8 best purple shampoos for toning blonde hair

Senior Commercial Content Writer, Samantha Price, uses this silver shampoo to rid her hair of unwanted, yellow tones, saying, "I have blonde money pieces in the front of my copper hair, so when my blonde is starting to look a bit yellow, I apply this purple pigmented shampoo to neutralise and cool the colour down. The recommended time to leave it on is 5 minutes, but I tend to leave it on longer as my hairdresser leaves my toner on for 15 minutes in the salon. Find out what works best for you."

"My skin is highly sensitive, but this shampoo doesn't irritate my skin at all, and I can completely confirm that it works to get rid of warm tones in blonde hair. After I use this, my hair feels fresh, and it saves a trip to the hairdresser's to tone it down. It's an affordable way to maintain your colour between salon visits. My hairdresser recommended mixing it in with your regular shampoo to dilute the pigment and stop you from accidentally toning your hair purple."

You'll have heard of this brand, Provoke, with its Touch Of Silver Brightening Purple Shampoo. Turns out, it's not only one of the most highly rated on our list but also incredibly affordable. Even if you're on a tight budget, you can still achieve impressive results and take good care of your blonde hair colour with this. One reviewer referred to it as 'the best purple shampoo on the market.'

Charles Worthington's toning shampoo comes highly pigmented, and reviewers say a little goes a long way, so this will last you ages. We recommend diluting this with your shampoo, given that it's so strong. The affordable shampoo contains the signature PLEX-REPAIR™ system from the brand, which restores the core of the hair while enclosing each strand to lessen breakage. So, yes, this shampoo restores the strength of your hair, all while restoring your blonde to a brighter, cooler shade.

Let's be honest, there isn't much Olaplex can't solve. If you're looking to treat and tone your hair to minimise the appearance of brassy tones and repair any broken bonds at the same time, this shampoo is one to try. The highly endorsed shampoo does come at a cost, but reviewers rave about it banishing the yellowness of bleach and being worth the money. They also said it makes your hair feel salon-soft, and we think this is down to its patented bond-restoring technology that strengthens hair.

This vegan-friendly shampoo has been formulated with optical brighteners and violet hues to reduce the appearance of discolouration and is suitable for daily use. When it comes to hair care, Philip Kingsley knows his stuff. The Pure Blonde Booster shampoo works to eliminate frizz and condition as it cleanses. Reviewers said it left their hair looking great, resulting in a cool, sophisticated blonde. Looking to get super shiny hair? This shampoo will maintain blonde hair and encourage your colour to look glossy.

You can't go wrong with using a shampoo from Aussie in your haircare routine, and the SOS Blonde Hydration Shampoo gently tones blonde hair whilst leaving it feeling super hydrated. This shampoo can be used daily or as a weekly toning treatment, and one reviewer loved how it banished unwanted yellow tones while leaving hair feeling bright and full of life. It's infused with Australian superfoods that are vegan-friendly and free from animal-derived ingredients or by-products.

L'Oréal's neutralising Blondifier Gloss shampoo helps to protect your blonde, highlighted hair and keep it looking super healthy. This must-have shampoo works to cleanse, nourish and repair, and it can be used daily to add intense shine. The formula works to enhance the natural glossiness and emphasises multidimensional shades of blonde, highlighted hair. Reviewers say they always get compliments on how glossy their hair looks after using it.

Talk about value for money. This TIGI set contains a shampoo and conditioner, so it's definitely saving you some cash. These big bottles boost cool tones, reduce brassy tones, and deliver captivating shine. They're also sulphate surfactant-free and help protect your hair from frizz and heat. Reviewers were left impressed by how quickly it went to work while leaving the hair feeling soft and in better condition.