What's Black Friday, you ask? Well, just one of the biggest shopping discount events of the year. Pretty much every retailer you can think of gets involved in sales and deals. With brands like Boots, LookFantastic and more offering discounts, you can get everything at a fraction of the price with the best Black Friday deals.
Online shopping means you can grab the best bargains from the comfort of your sofa without any threat of elbows in the face. Whether you're looking to stock up your wardrobe or just freshen up your make-up bag, there's something for everyone. From tech, lifestyle, fitness, beauty, fashion and everything in between, you best believe it'll be on offer.
Unfortunately, Black Friday is now over. But, if you've missed it, there's no need to worry. You won't have to wait until next year to make the most of the sales. There are plenty of deals in the pre-Christmas sales to take advantage of now, so we've put some of the best deals together so you can save on some of your favourite brands.
What is Black Friday?
This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping. Now that it’s moved over to the UK, you’ll find massive discounts on everything, not just tech, and is the biggest event of the year for retailers.
When is Black Friday 2024?
Black Friday 2024 will fall on the last Friday of November, so next year it will be on Friday 29 November 2024. The countdown has already begun, but if you missed this year's Black Friday, be sure to check out the sale section of your favourite brands.
SHOP: The best deals to shop right now
All discounts are correct at the time of publishing.
ON SALE

skims.com
Description
This is NOT a drill. SKIMS{href='https://skims.com/collections/skims-sale' target='_blank'
half price

www.lookfantastic.com
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A celeb favourite, the L'Oréal Paris Revitalift Pure Vitamin C Serum and SPF 50+ Invisible Fluid
SAVE £100

www.boots.com
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When we heard the Dyson Corrale™ Cord-Free Straighteners were in the sale, we practically ran to
25% off + FREE gift

www.debenhams.com
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As one of the bestselling shades of foundation out there, Estée Lauder Double Wear Stay-In-Place
69% off

www.debenhams.com
Description
As much as we love an UGG slipper, if you want to cut costs around Christmas then the Aus Wooli

Description
One of the most effective forms of hair removal (that actually lasts) the Philips Lumea IPL 8000
save £60

www.johnlewis.com
Description
There's never been a better time to shop SMEG than during a sale. The SMEG KLF04 Temperature
ON SALE

www.lookfantastic.com
Description
YSL Libre is a mesmerising scent - and it's now going for less in the sale. A bit of a unisex

www.very.co.uk
Description
We were hoping that the viral Revlon One-Step Volumiser would be in the sale, and Boots doesn't
save £140

www.foreo.com
Description
The FOREO UFO 2 Device for an Accelerated Mask Treatment is making waves in the beauty world, and
ON SALE

www.lookfantastic.com
Description
Using bond repair technology, the L’Oréal Paris Elvive Bond Repair 3 Step Routine Bundle For
better than half price

www.very.co.uk
Description
We can't get over this gorgeous gem in the Very sale. The New Look White Spot Jacquard Ruffle Midi

www.very.co.uk
Description
Enter: Smart home control, thanks to the Ring Video Doorbell with Amazon Echo Show 5. Not only

www.sephora.co.uk
Description
The Too Faced Born This Way The Natural Nudes Skin-Centric Eyeshadow Palette has nude shades

www.lookfantastic.com
Description
Super convenient, cordless and quick - they'll never have to use a hairdryer or straightener

www.boots.com
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Get shiny teeth and a shiny bank balance with this huge discount on the Oral-B iO4. It even comes

www.johnlewis.com
Description
Massive savings on the Garmin epix (Gen 2), 47mm, Active Smartwatch mean Christmas is sorted. If

www.debenhams.com
Description

www.very.co.uk
Description
Ever wanted a smart telly? Thankfully the Hisense 65A6KTUK, 65 inch, 4K Ultra HD, Smart TV is in

www.johnlewis.com
Description
FAQs
Looking for something specific?
We'll be rounding up all of our favourite products from the top categories to make it even easier for you to save, from beauty to fitness, gifts to homeware. Tap the links below to shop - and don't forget to bookmark your favourites in time for the big event.
Beauty lovers, listen up: Black Friday beauty deals have landed
The best Black Friday homeware deals and discounts you won’t want to miss
The best Black Friday fitness deals to prepare you for the new year
Spoiler alert: Here’s the best Black Friday gift deals to buy now
Black Friday shopping tips
Although many people manage to bag some incredible bargains, you need to be prepared to make the most out of this sale extravaganza. To make things a bit more streamlined, here are our top tips on what you can do to get the most out of the Black Friday sales:

• Sign up for newsletters and updates
Yep, we all know they’re annoying and clog up your inbox but your inner bargain hunter will thank you when it’s all over. Sign up to the Closer newsletter for more information.
• Be social media savvy
Are you following all your favourite brands on all their social media platforms? Or do you get so annoyed by the constant emails and updates that target your inner shopaholic that you often end up hitting unfollow? Even though your willpower (and bank account) may take a battering, you need to get following them all back. Quick.
Over the course of the run-up to and during the Black Friday madness, you need to start paying attention to the emails you normally automatically delete and the social media posts you scroll past. Why? Because brands these days often award the customers who pay attention.
Although Black Friday historically only lasts a day, many brands like to make the most of the build-up – often dropping hints and discounts on social media a few days before. This might just be the case of alerting you about offers that only last an hour, giving you that extra 10% discount and informing you about exciting deals coming up in the day.
• Pinpoint the websites and stores that have everything
Quite often, consumers head to their favourite brand’s website to discover the deals and sometimes get let down by website glitches and problems at the checkout. The solution? Head to the big guns that sell multiple brands at once. Retailers like Amazon, ASOS, Argos and Very will (fingers crossed) all be able to cope with the huge demand because these guys have been prepping for this day all year round.
• Set up online accounts beforehand
The stressful part of Black Friday is normally reaching the checkout and having to go through a long process of sign-up forms, email verifications, and all that. So if you're serious about shopping, make sure you set up your online account in advance – so come Black Friday, they’ll have all your details already.
It's a good idea to sign up for Amazon Prime before the day itself, too - you can get a 30-day free trial and it means you'll get free next-day delivery on loads of items as well as getting exclusive deals too.
• Organisation is key
Spend the week beforehand pinpointing an area that you really want to focus on; whether it be the a-bit-too-expensive toy that’s on the top of your little one’s Christmas list or some swanky new garden furniture for next summer.
Focus is everything! And try not to be distracted from what you're trying to buy, even if a deal looks good stick to your list. If you're braving hitting the stores on the day, make sure you make a list of each store you want to explore and in order of importance. Toys for the kids first, handbag for your mother-in-law last.
• Have a budget
Many of us are guilty of taking advantage of every single deal thrown our way, even if we don’t necessarily want or need what we’re buying. Take all those pesky buy-one-get-one-free deals in supermarkets, often making us buy products we never normally would…
Have a budget and stick to it. Experts also say that you should use a credit card (it’s the safest way to pay, as the bank will end up footing the bill if there is any kind of mishap.)
• Get your family involved
If you’re planning to complete your entire Christmas shop but also have a 9-to-5 job and the school run to fit into your busy day – enlist the help of your loved ones. Some of your friends and family might happily head to Tesco’s early or scour the New Look flash sale for you – you’ve only got to ask.
• Stay up until midnight on Thursday night
You can do some shopping from the comfort of your own home. ALL the big brands' Black Friday online deals go live at midnight, so it definitely pays to stay awake. You could always go to bed at the same time as the kids, or set loads of alarms to make sure you don’t lose too much precious sleep. Alternatively, get to the stores early. Everyone knows how much we British folk love to queue...
Samantha 'Sam' Price is a Beauty, Fashion & Wellness Products Writer at Closer magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother & Baby and Spirit & Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.