What's Black Friday, you ask? Well, just one of the biggest shopping discount events of the year. Pretty much every retailer you can think of gets involved in sales and deals. With brands like Boots, LookFantastic and more offering discounts, you can get everything at a fraction of the price with the best Black Friday deals.
Online shopping means you can grab the best bargains from the comfort of your sofa without any threat of elbows in the face. Whether you're looking to stock up your wardrobe or just freshen up your make-up bag, there's something for everyone. From tech, lifestyle, fitness, beauty, fashion and everything in between, you best believe it'll be on offer.
Unfortunately, Black Friday is now over. But, if you've missed it, there's no need to worry. You won't have to wait until next year to make the most of the sales. There are plenty of deals in the pre-Christmas sales to take advantage of now, so we've put some of the best deals together so you can save on some of your favourite brands.
What is Black Friday?
This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping. Now that it’s moved over to the UK, you’ll find massive discounts on everything, not just tech, and is the biggest event of the year for retailers.
When is Black Friday 2024?
Black Friday 2024 will fall on the last Friday of November, so next year it will be on Friday 29 November 2024. The countdown has already begun, but if you missed this year's Black Friday, be sure to check out the sale section of your favourite brands.
SHOP: The best deals to shop right now
All discounts are correct at the time of publishing.
ON SALE
SKIMSskims.com
Description
This is NOT a drill. SKIMS has just dropped its bi-annual sale with savings on bestsellers, like the jersey top and slip dress to name a few. Loungewear, underwear, everydaywear, formalwear, you name it. SKIMS has it all. Honestly, be sure to shop the sale because it's going to sell out - FAST.
half price
Lookfantasticwww.lookfantastic.com
Description
A celeb favourite, the L'Oréal Paris Revitalift Pure Vitamin C Serum and SPF 50+ Invisible Fluid Face Duo is the perfect addition to your skincare routine. If it's good enough for celebrities, it's good enough for us right? A best-selling formula, rich in antioxidants and the purest form of vitamin C to promote radiant and smoother-looking skin.
SAVE £100
Dysonwww.boots.com
Description
When we heard the Dyson Corrale™ Cord-Free Straighteners were in the sale, we practically ran to add them to our baskets. It's a known fact that Dyson is one of the best newcomers in the haircare business. Now you can save £100 on these Dyson straighteners for sleek, salon-worthy hair.
25% off + FREE gift
Debenhamswww.debenhams.com
Description
As one of the bestselling shades of foundation out there, Estée Lauder Double Wear Stay-In-Place Foundation is flying off the shelves at Debenhams while it's on sale. Selling fast, be sure to get your shade while it's still in stock. With 47 inclusive shades to choose from, Estée Lauder's Double Wear is an essential for any beauty kit.
69% off
Debenhamswww.debenhams.com
Description
As much as we love an UGG slipper, if you want to cut costs around Christmas then the Aus Wooli Australia Short Sheepskin Ankle Boot is just as good. Over half price off, with a whopping 69% savings, you can't go wrong with a pair of boot slippers to keep them cosy in the winter.
AmazonDescription
One of the most effective forms of hair removal (that actually lasts) the Philips Lumea IPL 8000 Series is ever-so popular over at Amazon. Now's your chance to experience lasting silky, smooth skin for less of the cost. Count us in.
save £60
john lewiswww.johnlewis.com
Description
There's never been a better time to shop SMEG than during a sale. The SMEG KLF04 Temperature Controlled Kettle can really add something extra to your kitchen counter.
ON SALE
www.lookfantastic.com
Description
YSL Libre is a mesmerising scent - and it's now going for less in the sale. A bit of a unisex scent, Yves Saint Laurent's Libre Eau de Parfume smells like tangerine, neroli, lavender, jasmine, orange blossom, vanilla and musk. Stunning.
Verywww.very.co.uk
Description
We were hoping that the viral Revlon One-Step Volumiser would be in the sale, and Boots doesn't disappoint. Creating bouncy hair in half the time, it'd make a fab Christmas present or a treat for yourself if you've always wanted to give it a go. We can confirm this one is a winner.
save £140
foreowww.foreo.com
Description
The FOREO UFO 2 Device for an Accelerated Mask Treatment is making waves in the beauty world, and we're eager to see if the hype is real. Saving £140 in the sale (yes, you read that right) why not give it a go while you have the chance? This highly-rated face device is apparently the secret to better-looking skin.
ON SALE
Lookfantasticwww.lookfantastic.com
Description
Using bond repair technology, the L’Oréal Paris Elvive Bond Repair 3 Step Routine Bundle For Damaged Hair is your chance to revive dry, damaged locks. Featuring a trio of citric-acid-infused formulas, this set works to protect, nourish and hydrate to minimise the risk of breakage. Plus, there's over £20 quid off - not bad at all.
better than half price
Verywww.very.co.uk
Description
We can't get over this gorgeous gem in the Very sale. The New Look White Spot Jacquard Ruffle Midi Dress is perfect for a special occasion, just throw on some red lippy and you're good to go. We're snapping up this undiscovered bargain while it's better than half price.
Verywww.very.co.uk
Description
Enter: Smart home control, thanks to the Ring Video Doorbell with Amazon Echo Show 5. Not only does this nifty little device give you peace of mind with home security technology, you can also control compatible lights and thermostats while you're away, and start your morning routine with alarms, timers, playlists, weather, calendars and more.
sephorawww.sephora.co.uk
Description
The Too Faced Born This Way The Natural Nudes Skin-Centric Eyeshadow Palette has nude shades suited to just about everyone. Metallic shades make a fab evening look, so a great choice for the upcoming festive season. With a 20% savings, why not treat yourself to a new eyeshadow palette?
Lookfantasticwww.lookfantastic.com
Description
Super convenient, cordless and quick - they'll never have to use a hairdryer or straightener again. As one of the best selling hair tools of 2023 according to LookFantastic, the BaByliss 9000 Cordless Hot Brush will save you time in your morning routine, or would make a fab gift for someone close, especially when it's £90 off.
Bootswww.boots.com
Description
Get shiny teeth and a shiny bank balance with this huge discount on the Oral-B iO4. It even comes with its own travel case, and with a MASSIVE saving of £151 off, we just can't resist. We've got the Boots sale to thank for that.
John Lewiswww.johnlewis.com
Description
Massive savings on the Garmin epix (Gen 2), 47mm, Active Smartwatch mean Christmas is sorted. If anyone's ever banged on about wanting a fancy smartwatch, now's your chance to impress them. Makes an ideal gift for the fitness fanatic or the tech guru in your life, with £370 off in the sale at John Lewis.
debenhamswww.debenhams.com
Description
Dehumidifier deals are absolutely flying off the shelves at the minute. This Living and Home 16L WiFi Dehumidifier with Wheels is now an incredible 49% off at Debenhams. Can you really put a price on clean air?
Verywww.very.co.uk
Description
Ever wanted a smart telly? Thankfully the Hisense 65A6KTUK, 65 inch, 4K Ultra HD, Smart TV is in the sale. You'll be saving yourself a whopping £351 if you snap up this popular deal from Very right now. With 4K Ultra HD resolution, you can enjoy a pin sharp, stunningly realistic picture with beautifully natural motion and incredible detail.
John Lewiswww.johnlewis.com
Description
After a state-of-the-art coffee machine deal? This Lavazza A Modo Mio Desea Coffee Machine is a fab starter machine so you can get to grips with making those barista-style coffees from home.
FAQs
Looking for something specific?
We'll be rounding up all of our favourite products from the top categories to make it even easier for you to save, from beauty to fitness, gifts to homeware. Tap the links below to shop - and don't forget to bookmark your favourites in time for the big event.
Beauty lovers, listen up: Black Friday beauty deals have landed
The best Black Friday homeware deals and discounts you won’t want to miss
The best Black Friday fitness deals to prepare you for the new year
Spoiler alert: Here’s the best Black Friday gift deals to buy now
Black Friday shopping tips
Although many people manage to bag some incredible bargains, you need to be prepared to make the most out of this sale extravaganza. To make things a bit more streamlined, here are our top tips on what you can do to get the most out of the Black Friday sales:
• Sign up for newsletters and updates
Yep, we all know they’re annoying and clog up your inbox but your inner bargain hunter will thank you when it’s all over. Sign up to the Closer newsletter for more information.
• Be social media savvy
Are you following all your favourite brands on all their social media platforms? Or do you get so annoyed by the constant emails and updates that target your inner shopaholic that you often end up hitting unfollow? Even though your willpower (and bank account) may take a battering, you need to get following them all back. Quick.
Over the course of the run-up to and during the Black Friday madness, you need to start paying attention to the emails you normally automatically delete and the social media posts you scroll past. Why? Because brands these days often award the customers who pay attention.
Although Black Friday historically only lasts a day, many brands like to make the most of the build-up – often dropping hints and discounts on social media a few days before. This might just be the case of alerting you about offers that only last an hour, giving you that extra 10% discount and informing you about exciting deals coming up in the day.
• Pinpoint the websites and stores that have everything
Quite often, consumers head to their favourite brand’s website to discover the deals and sometimes get let down by website glitches and problems at the checkout. The solution? Head to the big guns that sell multiple brands at once. Retailers like Amazon, ASOS, Argos and Very will (fingers crossed) all be able to cope with the huge demand because these guys have been prepping for this day all year round.
• Set up online accounts beforehand
The stressful part of Black Friday is normally reaching the checkout and having to go through a long process of sign-up forms, email verifications, and all that. So if you're serious about shopping, make sure you set up your online account in advance – so come Black Friday, they’ll have all your details already.
It's a good idea to sign up for Amazon Prime before the day itself, too - you can get a 30-day free trial and it means you'll get free next-day delivery on loads of items as well as getting exclusive deals too.
• Organisation is key
Spend the week beforehand pinpointing an area that you really want to focus on; whether it be the a-bit-too-expensive toy that’s on the top of your little one’s Christmas list or some swanky new garden furniture for next summer.
Focus is everything! And try not to be distracted from what you're trying to buy, even if a deal looks good stick to your list. If you're braving hitting the stores on the day, make sure you make a list of each store you want to explore and in order of importance. Toys for the kids first, handbag for your mother-in-law last.
• Have a budget
Many of us are guilty of taking advantage of every single deal thrown our way, even if we don’t necessarily want or need what we’re buying. Take all those pesky buy-one-get-one-free deals in supermarkets, often making us buy products we never normally would…
Have a budget and stick to it. Experts also say that you should use a credit card (it’s the safest way to pay, as the bank will end up footing the bill if there is any kind of mishap.)
• Get your family involved
If you’re planning to complete your entire Christmas shop but also have a 9-to-5 job and the school run to fit into your busy day – enlist the help of your loved ones. Some of your friends and family might happily head to Tesco’s early or scour the New Look flash sale for you – you’ve only got to ask.
• Stay up until midnight on Thursday night
You can do some shopping from the comfort of your own home. ALL the big brands' Black Friday online deals go live at midnight, so it definitely pays to stay awake. You could always go to bed at the same time as the kids, or set loads of alarms to make sure you don’t lose too much precious sleep. Alternatively, get to the stores early. Everyone knows how much we British folk love to queue...
Samantha 'Sam' Price is a Beauty, Fashion & Wellness Products Writer at Closer magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother & Baby and Spirit & Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.