Love Island: Amy Hart exposes major secret about the cast’s clothing rules

Is there a dress code? Do the producers provide the clothes?

amy hart love island

by Eden-Olivia Lord |

We do love a peek behind the wizard’s curtain at Love Island HQ, especially when said peek comes courtesy of Love Island legends like Amy Hart.

The Love Island Season Five stunner – who famously walked out of the villa on day 37 – has exposed a MASSIVE secret about the cast’s strict clothing rules to her TikTok followers and we are gagged.

In a casual TikTok Q&A, a fan asked Amy, “Where do you get your clothes you wear on the show from??”

This is usually where we’d brace ourselves for a heavily media trained/PR-driven – sometimes evern sponsored – answer that dances around the truth so much that it requires us to sit down to stop the room from spinning. But not when our Amy is involved. She fully opens the curtains for us.

In fact, Amy Hart responded with utter JUICE.

Amy revealed that her and her Season 5 Islanders were gifted a £1,000 gift card (actually worth £2,000, according to Amy) to spend on clothes for the villa.

She said, “So, for our year we were sponsored by ISAWITFIRST. So, we all got a £1,000 gift card to use online. It was actually 50% off at the time, so we got £2,000 each. And then you could bring in two suitcases – bring in clothes from other brands.”

She then added that Islanders were then sent in little duffle bags full of clothes to their taste, on a weekly basis.

“Every week we were sent in like a little duffle bag with some more clothes in it that we’d, sort of, picked out from the gifting suite or told them, you know, ‘I like neon, I like floral’ and they would send it in.

‘This year, they’ve teamed up with eBay, so they’ve got in the girl’s dressing room, in the corner, there’s like a little ‘Pre-Loved’ closet with things they’ve brought from eBay second hand. The girls, and the boys, actually as well, are being encouraged wear, share and re-wear their clothes to save the planet and, you know, help and hopefully encourage other people to re-wear their clothes as well.

‘Actually, I’m on This Morning in the morning and it might be a re-worn outfit, because I haven’t planned anything yet.”

Amy, if you’re reading this, can we gift you with a compliment? You’re amazing.

Want more Love Island secrets? We don’t blame you. Luckily, Islanders are scarcely quiet, and plenty have revealed Love Island production secrets over the years - from getting scouted on Instagram and opening up about the audition process, to STI checks in the villa.

The brains behind the show recently announced that they are shedding their relationship with 'fast fashion' for Season 8 by opting to promote second-hand fashion after signing up eBay as its first pre-loved fashion partner.

The ITV2 show has been sponsored and linked to a whole load of fast fashion brands over the years, including ISAWITFIRST, boohoo and PrettyLittleThing.

In the historic move, the Islanders will now wear pre-worn garments to raise awareness of the damaging consequences of fast fashion, sparking a movement to embrace pre-loved clothes instead of wear it once and never again.

Mike Spencer, executive producer of Love Island, explained the rationale behind the change, saying, “We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.

“This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from eBay. We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring.”

The news was applauded by 2021 contestant Brett Staniland- who famously turned down the offer of free clothes in the villa and protested at Molly-Mae Hague's PrettyLittleThing fashion show in London - as he tweeted, "This feels like a big step in the right direction & I’m extremely proud and happy to see this change!"

Social media was quickly set alight with Love Island fans expressing their reactions on the news, with one admitting that the world finally might be able to see who "the real style influencers are!"

However, this probably won't be the case, as it's been revealed that the show will be hiring a celeb stylist to put together the looks from eBay.

the love island 2019 girls

Other fans agreed that whilst the change was positive, the contestants will probably leave the show and sign deals with fast fashion brands anyway. Remember everyone saying Lucinda Strafford only going on the show for a fashion deal? Well, she got one. In fact, Liberty Poole, Kaz Kamwi and Millie Court all signed fashion deals as soon as they were back in Blighty.

One fan tweeted, "Keep seeing everyone praise Love Island for using second hand fashion on the upcoming season instead of fast fashion but like, the show is still toxic as sh*t no matter if you change where the fashion comes from."

Another noted, "Love Island supposedly 'dumping' fast fashion is hilarious bc these contestants are still going to leave the villa with ISawItFirst and BooHoo Man partnerships."

Maybe this will change the course of Love Island careers? We'll have to wait and see.

What can the Love Island cast wear in the villa?

The show worked with ISAWITFIRST last year and the Islanders were often seen wearing outfits from the brand and had 'themed' party nights when they were decked out completely, but every now and then you'll spot the Islanders wearing something not on the sponsors website. The Islanders can pack whatever clothes they wish, but any designer and branded clothes are discouraged (and if they make it in the villa the brand logo will be covered by tape whilst filming).

love island girls 2021
the love island 2021 girls in the villa ©ITV

Love Island 2021 Casa Amor bombshell Clarisse Juliette who opened up on the amount of clothes the Islanders are allowed to take into the villa.

"I took two and a half large suitcases of clothes.

"There wasn't anything that I brought [that i couldn't wear], because at the start you're told what you can and can't bring in terms of branding, so I brought the correct items."


Funnily enough Liam Reardon was actually told off by producers because of some of his outfits.

When we caught up with Love Island 2021 star Brad McLelland he revealed "you're not even allowed patterned tops" inside the villa.

He then added, "I don't think [Liam] got to wear any of his new t-shirts because of the patterns."

love island
hugo was banned from wearing some shirts in the villa ©ITV

Even when we spoke to Hugo Hammond he admitted there were some shirts he wasn't allowed to wear on the show because "they were either branded or they strobed on the cameras".

Love Island 2019 stars Jordan Hames and Danny Williams also opened up about the clothing rules inside the villa and admitted that designer clothes are banned.

But while Danny "followed the rules to the letter", his BFF Jordan broke the rules and got away with it.

"This guy walks in [Jordan], the bombshell after me, and he's wearing designer trainers, designer jeans, designer shirt and I'm like 'what's going on here'

"Every single person that came in after that was wearing designer stuff and there's me [wearing] H&M, Primark," Danny revealed.

And it turns out that the rules have definitely relaxed over the years because in an episode during the Love Island 2021 series, Liam was spotted wearing Louboutin shoes.

Check out: Love Island's most brutal dumpings EVER

View Gallery
8 photos
Love Island most brutal dumpings
1 of 8
CREDIT: ITV Pictures

Shannon Singh

Despite being one of the most talked about potential contestants ever, former glamour model Shannon was brutually dumped from the villa after just three days when she was left single by late arrival Chloe Burrows choosing to couple up with Aaron Francis. It was the quickest dumping in Love Island history with most dumpings occurring at least a week after the Islanders have all settled in.

Love Island 2019 winner Amber Gill and her BFF Anna Vakili also opened up about getting clothes supplied in the villa.

"It was a struggle for me because they didn't provide my size... EVER," Anna explained.

"I was like 'God I'm not a size six to eight', they never used to provide my size for me.

She went on to tell Amber, "Remember, I used to have a meltdown every time?"

Over the years we've spoken to a lot of the former Love Island stars who have revealed the Love Island rules inside the villa, where the Islanders actually eat and if there's an alcohol limit.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us