It's been a bit eerily quiet on the Sims front since the dramatic conclusion of House of Sims series 2, hasn't it? To be fair, we've been obsessing over TOWIE for the last few weeks, so maybe we just weren't paying close enough attention.
In case you missed it – and we'll do our best to avoid House of Sims spoilers here – the Sims siblings were at war in series 2. It was Demi and Frankie in one camp, and Chloe, Charlie and Georgia Shults in the other camp and while we admittedly manifested a more dramatic series than the lacklustre series one, this one was utter chaos.
Weeks on, and as far as we can tell, the two camps are still living completely different lives; with Demi and Frankie and living back in Essex, and Chloe, Charlie and Georgia still pursuing their dreams in LA, with virtually no social media crossover or even acknowledgement of one another, unless it's do with promoting the reality show (a joint venture on both sides).
So imagine our surprise when youngest sibling Demi hard launched a seriously dramatic hair transformation on her Instagram grid this week, essentially turning herself into her older sister...
No, not the one she's feuding with, but Frankie. Imagine Demi transforming herself into Chloe right now – what a plot twist. You know us, we just can't resist the drama.
But Demi is sporting much longer hair these days – ditching her trademark, sharp, shoulder-length bob – and she does look a LOT like her other older sister (and family ally), Frankie. And followers in the comments think so, too.
Showcasing her new, darker blonde locks to her 572K followers, Demi wrote, "Thank you @hausofblonde.salon for my new @bellami_uk locks 😍🫶🏼 I absolutely love this colour they have matched for me, amazing quality too @bellamihair, thanks so much guys 🥰."
Looking great, Frankie. Sorry, Chloe. SORRY, Demi.
Naturally, the comments are giving, but it seems that a handful followers have definitely noticed the, erm, family resemblance following Demi's latest transformation.
One follower commented, "Thought this was @frankiesims for a minute 🤣❤️."
Another added, "You look like your big sis here! ❤️❤️❤️."
A third commented, "I thought this was Frankie for a second. Yous are so alike ❤️🔥 love the new hair xx."
Following the fiery House of Sims series 2, Demi and Frankie have been busy recording and producing their own podcast, Sims Squared, which has already featured some seriously A-list guests including Love Island's Jess and Eve Gale and Scott van-der-Sluis.
Fans learned that Demi and Eve Gale had been secretly seeing each other in a recent episode and we have obviously been obsessed/avid listeners since.