The best lingerie brands for every mood

There are some seriously-cute under the radar undies

best lingerie brands

by Louella Berryman |
Updated on

When it comes to lingerie, everyone is different. Some of us like a classic cotton bra, and some love a racey red set.

There are lots of brilliant lingerie brands out there, all catering to different needs and body types.

You might be looking for more support for a fuller bust, or seamless shapewear or super-strappy-hard-to-get-into knickers, and there's something out there for everyone.

So, we've trawled the web to find the best lingerie brands. From ethical companies with all-female teams or strapless bras to Rihanna's best-selling underwear line, we've got it all.

Check out our favourite lingerie brands for every occasion

We may earn a commission for purchases made through our links


Where to shop the best lingerie brands 2020

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Calvin Klein

Sometime you need a classic, and Calvin Klein underwear is just that. This comfy cotton set is widely available on ASOS and other sites, so it's just a go-to tbh.

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CREDIT: Lara Intimates

Lara Intimates

Lara Intimates is one amazing company. They produce sustainable, well-fitting bras made in an all-female factory in London. They use surplus lingerie fabric to make their beautiful sofa bras, and they're available in sizes A-GG.

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CREDIT: Nubian Skin

Nubian Skin

Nubian Skin says nude underwear is a basic that should be in everyone's wardrobe, but they're incredibly hard to come by for women of colour, for whom high-street 'nude' doesn't fit the bill. They produce beautiful 'nude' lingerie in a wide array of skin-tone colours for all women.

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Good old M&S always comes up with the goods. Lots of people had their very first bra fitting there and have continued to shop with the brand, and for good reason. We love their Rosie Autograph range in particular, including this pretty purple set.

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Playful Promises

Playful Promises' size range is something to be admired. They offer fun and sexy lingerie in sizes UK 8 - 30 / US 4 - 26 and 30-34 A-H, 36-44 B-H. This strappy black set works just as well under your LBD or baggy t-shirt to make you feel fab.

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Wolf & Whistle

If you're into comfy basics, Wolf & Whistle isn't the brand for you. The funky and playful pieces scream sexy and we absolutely love the vibe. They're owned by lingerie brand Playful Promises and so boast the same impressive size range.

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CREDIT: Boux Avenue

Boux Avenue

Love the look of a triangle bra but can't get the right fit in other high-street shops? We've all been there. Boux Avenue's Lucie bra has the same gorgeous look but with proper cup sizes. It comes in a beautiful colour range and there are matching knickers too.

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If pretty, comfortable lingerie is music to your ears, then look no further than H&M. Their size range isn't huge, but if you're not blessed in the cup-size department (less than an E cup) there are plenty of gorgeous lace bralets to choose from.

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CREDIT: &Other Stories

&Other Stories

Inject some summer into your knicker draw with &Other Stories. They always have super unique and pretty lingerie sets on site, but remember to check the size guide as the brand operates purely in European sizes.

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CREDIT: Savage x Fenty

Savage x Fenty

Rihanna's knockout lingerie line is best-selling, and for good reason. The site boasts fun, bright underwear in a huge size range. This saucy red set will keep you feeling foxy, whatever you're wearing on top.

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CREDIT: Know the Origin


Hara produces super comfy and stylish lingerie made with organic bamboo, and they're pretty glorious. They've also teamed up with EJFoundation to ensure that what they produce protects oceans and cotton workers.

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One of our all-time fave lingerie brands is Kim K's SKIMS, but we'd probably have to take out a second mortgage to afford the range.

Luckily there are loads of amazing SKIMS dupes out there, including this gorgeous fluffy loungewear set.

The range has garnered celebrity acclaim across social media, with Chrissy Teigen revealing she was a big fan of the one-legged Solution Shorts and commenting on Twitter, "Oh my god I don’t have to cut one side of my spanx anymore!!!!!"

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