Beauty that gives back: brands that support women’s causes

Beauty doing good.

Beauty brands that give back to women

by Jade Moscrop |

While it's great to ensure we're making ethical and positive buying choices all year round, International Women's Day is a good time to make a few changes if your beauty collection needs a bit of a philanthropist facelift.

Many big brands will release a special product to celebrate Breast Cancer Awareness Month, Women's Equality day or indeed, International Women's Day, with all proceeds going to charity for a set amount of time. This is brilliant, of course, and should absolutely be celebrated, but there are some brands whose message is loud and clear all year round.

These companies make giving back a key pillar in their manifestos, supporting women all over the globe with every sale of their products. It's definitely worth having them on your radar.

Here are some of our favourite brands that give back to charitable causes.

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Learn more about the brands making a difference...


SheaMoisture is a certified organic, natural and Fair Trade company, which means its shea butter is sustainably sourced and the people who contribute to the products receive a fair wage. The company uses cooperatives in northern Ghana, where 2,500 women are employed, it invests in educational, entrepreneurial and socio-economic opportunities to build up the communities it works with.

SheaMoisture's cruelty-free hair and body care products have a cult following, loved for their ultra-hydrating and natural ingredients.

Fenty Beauty

Founded by business boss QUEEN Rihanna, Fenty Beauty not only made waves in the beauty industry for creating a product range that would suit every skin tone, but the brand gives back big time.

The Clara Lionel Foundation (CLF) was founded in 2012 by Rihanna to honour her grandparents and it funds a whole host of education, health and emergency response programs around the world. With initiatives in Malawi, Senegal, Barbados and the USA, CLF aims to improve the quality of life for communities everywhere.

The foundation is partnering with The Campaign for Female Education in Malawi for 2021 and expects to impact 7,500 girls, supporting them through school and into employment. You can check out more about Fenty's work on the website.

Bobbi Brown

Bobbi Brown's focus is on securing jobs for unemployed women and the brand partnered with Smart Works (championed by the Duchess of Sussex) in 2013. The charity helps women build up the skills, confidence and tools to succeed at job interviews, get back into work and change their lives and they've helped thousands of women achieve this.

Honest Beauty

The Honest Company was founded by Hollywood megastar Jessica Alba in 2011 after she craved a company that was transparent about its ingredients, practises and the effectiveness of its products. Its range spans beauty, home, baby products and more.

The company's main focus is around parents having access to eco-friendly necessities like nappies and cleaning products, but its social work reaches people from all walks of life.


Faace is a relatively new brand on the scene, but we predict big things from them. Its range of multi-tasking face mask products are made for real women who lead busy lives and just needs something that works.

If you're tired, on your period, anxious, not getting enough sleep or not drinking enough water (um, hello - all of the above), your skin will suffer - that's where Faace comes in. Choose one of the versatile Period, Sweaty or Tired products and use it however you please. It's brilliant.

What's more, the company donates one pack of period products per every item sold to Hey Girls, the charity tackling period poverty, so that girls who cannot currently afford period products no longer have to worry.


Lush, aka the kingdom of all bath bombs, has long been a supporter of cruelty-free cosmetics and sustainable practices, but it also takes part in a number of other initiatives, such as sourcing its shea butter from women's cooperatives in Ghana. Its ethical buying policy ensures that producers are paid a fair wage and are not exploited.


Dermalogica has been quietly supporting women through its founder, Jane Wurwand. She set up FITE (Financial Independence Through Entrepreneurship) which aims to help women to gain the skills, experience and financial support necessary to grow a thriving business.


Elemis supports a number of women's initiatives including Women for Women International (WfWI), which aids women in areas of conflict, Wellbeing of Women, which funds research into lifesaving healthcare treatments and Breast Cancer Care, which provides information, practical assistance and emotional support for anyone affected by breast cancer.

Are there any brands out there you love that support women? Let us know on Facebook and Twitter.

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