Let’s be honest here, the hair removal products industry has gotten seriously woke over the last couple of years.
From premier men’s razor brand changing their slogan from ‘The Best a Man Can Get’ to ‘The Best a Man Can Be’ (which for some reason was very controversial at the time) to Venus introducing a razor recycling scheme and the general move toward accepting that removing body hair is a CHOICE and not a NECESSITY, brands have been getting real about body fluff and what we want to do with it.
And now Argos – who recently announced they were stopping print production of their iconique catalogue after FIFTY years ¬– in partnership with Phillips have decided they’re going to use more realistic portrayals of customers removing body hair with they’re products.
CHECK OUT The best women's electric razor
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SHOP: The best women's electric razors 2022
1 of 8Remington Cordless Wet and Dry Lady Shaver
Ergonomically designed and great to look at, this razor from Remington is suitable for use on legs, bikini area and underarms. It's shower-proof and you get up to 30 minutes of cordless usage from one charge. Reviewers enjoy how easy it is to hold thanks to the anti-slip grip and many comment that it's best for legs.
2 of 8Braun Silk-Epil Lady Shaver 5-100
This battery-operated electric shaver is suitable for use on legs, underarms and bikini line. Its round head helps it adapt to the contours of the body and it has a trimmer cap to avoid any ingrown hairs in sensitive areas. Of course, this one will cost you more in the long-term as it's battery operated. Buyers were pleased with how quickly this one got the job done and how well it fits in the hand.
3 of 8Philips HP6341 SatinShave Essential Lady Shaver
This battery-operated shaver can be used all over your body and the ergonomic design makes the task quick and easy. It can be used on wet or dry skin and promises a smooth shave every time. The protection cap makes travelling easier and protects the hypo-allergenic foil. Users did note, though, that it doesn't work as well in the wet as it does when dry shaving and it's slightly louder than other shavers.
£23.64
4 of 8No! No! Expert - Face, Body and Bikini Hair Removal for Women
This clever hair removal solution has three uses - a facial hair remover, an eyebrow trimmer and a bikini trimmer for your pre-holiday pamper sesh. It removes hair gently and won't leave skin irritated. Buyers found it really easy to use, leaving skin silky smooth, and a great choice for facial hair.
£19.99
5 of 8Brori Electric Lady Shaver
With three ultra-sharp hypo-allergenic blades, this razor delivers a super close shave and is the perfect shape for legs, underarms and bikini area. It's great for sensitive skin, so say goodbye to razor burn. It's suitable for wet and dry use and can even be fully submerged in the bath. Reviewers love the built-in torch for low-light situations and how easy it is to disassemble and clean. It has mostly 5-star reviews and has a great price point.
£35.98
- Rrp: £36.98
6 of 8BaByliss TrueSmooth Wet And Dry Cordless Lady Shaver
This floating trimmer really has your back (and legs, underarms, and bikini line) to get a really close shave that tracks the curves of your body. Reviewers loved that it can be used wet and dry and doesn't irritate the skin, is great value for money, and is easy to use for fab results.
7 of 8Magnitone GoBare! Rechargeable Mini Lady Shaver
This cute little compact electric shaver can neatly fit into your washbag and fits perfectly in the palm of your hand - perfect for travelling with and touch-ups on the go. It comes with a Smart Travel Power Lock, a long-life rechargeable battery with USB charging, and has a decent 100mins of use, beating many others on this list. Shoppers loved the SkinSoft Floating Head that gives a smooth, close shave, long-lasting charge, and handy sizing.
8 of 8Braun Body Mini Trimmer BS1000
Another compact option for shaving on your travels, this mini-sized electric body hair trimmer will give quick and gentle results, even in sensitive areas. The German cutting technology delivers precision with each cut and is battery powered, making it completely waterproof for use in wet and dry. Reviewers found it to be a little noisy, but loved the sleek design that worked perfectly for hair 'maintenance' and shaving safely in intimate areas.
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Philips’ Lumea device tackles hair growth at the root with intense pulsed light to stunt follicle production and has been a popular tool for a while, but during lockdown sales increased by 20% as more people relied on home treatments.
But their latest campaign aims to show the reality of using the device, instead of showing already hairless body-parts in shiny CGI.
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“We all have different needs when it comes to hair removal, but by posting images of real hair removal on our website, we’re opening up the conversation and encouraging our customers to be honest about body hair,” said Jess Pasco, Senior Buyer at Argos.
‘We want our customers to see themselves reflected in these images and feeling reassured that we understand that the reality of hair removal isn’t as glamorous as it is often seen online.’