Veteran TOWIE star James Lock is undergoing quite the transformation lately.
Not only is he more ripped than ever after hitting the gym hard and launching his own ath-leisure brand, but Lockie has also now gone BLOND.
Yep, the reality star known for his long brown locks appears to have switched up his hair to a caramel shade of blond and the He-Man vibes are strong.
Lockie debuted his new look on Instagram as he shared yet another video of him working out (not that we’re complaining, of course).
Wearing nothing but a tiny pair of shorts, Lockie could be seen pumping iron with his lighter hair on full display.
Now, we’re not sure if he’s had his hair dyed by a professional or if it’s been lightened by the scorching Thailand sun during the TOWIE cast’s recent mid-series trip, but we have to say we’re loving Lockie’s blond barnet.
Lockie gave his locks a little boost back in 2018 when he underwent a hair transplant to bring his hairline forward.
The gory-looking procedure involved hair follicles implanted into the scalp to create a fuller, yet still natural-looking hairline.
"I’ve been considering a hair transplant for the last couple of years. I’ve always had an issue with my hairline but when I spoke to people they always put me off having anything done. I think if you are going to do something like this whatever it be you have to do it for yourself," Lockie said at the time.
In the Instagram post showing off his blond hair, Lockie added the hashtags “#LEVO” and “#WEARELEVO” to promote his gymwear clothing collection which is expected to launch soon.
The clothing company isn’t the first business Lockie has launched as he opened a restaurant called Lockie’s Kitchen in Romford back in 2015. The café was open for three years before closing permanently in 2018 amid rumours of plummeting profits.
Two years later, Lockie bought a stake in Essex bar and nightclub Pink Zebra.
The Waltham Abbey hotspot announced the exciting news on Instagram at the time, sharing a photo of Lockie with the caption, “A big warm welcome to our new co-owner James Lock.”