X Factor: Celebrity’s Brendan Cole forced to apologise after SHADY comment

He and Jeremy Edwards didn't make the best first impression

Brendan Cole

by William Marriott |
Updated on

X Factor: Celebrityhit our screens this weekend, making its return after a ten-year hiatus.

But if you thought the celebs would keep it together better than the regular folk, then you'd better think again because Edwards and Cole definitely weren't keeping things above board.

Former Strictly Come Dancing professional Brendan Cole (who left the show under acrimonious circumstances) has been forced to apologise to his fellow competitors, 16-year-old YouTube stars Max and Harvey, after he made a backstage dig while they were performing.

Max and Harvey
©ITV

The 43-year-old made the comments as Max and Harvey introduced themselves as children's TV presenters, with "a few followers on social media."

The pair added, "We have eight million all together across social media."

The camera then switched to Brendan turning to his co-star Jeremy Edwards backstage and sniping, "They say they've got eight million across social media.

"But the reality is they've only got a chunk on each and it's all the same [people]."

CHECK OUT all the contestants on X Factor: Celebrity

Gallery

Celebrity X Factor Line-Up RADIO STACKED

Megan McKenna1 of 15
CREDIT: u00a9 ITV Pictures

Megan McKenna

Reality star Megan McKenna has ditched her reality roots in recent years to focus on her music career, releasing a country album called 'Story Of Me' in 2018. Will she impress the judges?

Jenny Ryan2 of 15
CREDIT: u00a9 ITV Pictures

Jenny Ryan

As well as her recent appearance on Celebrity MasterChef, The Chase legend Jenny Ryan showcased her singing talents.

Max and Harvey3 of 15
CREDIT: u00a9 ITV Pictures

Max and Harvey

British lads Max and Harvey have enjoyed a massive rise in fame thanks to the app musical.ly. Although they've both been performing since they were kids, the duo have now performed to massive crowds across the world.

V54 of 15
CREDIT: u00a9 ITV Pictures

V5

Social media stars Sofia, Alondra, Laura, Wendii and Natalie have joined forces to create girl group V5.

Kevin McHale5 of 15
CREDIT: u00a9 ITV Pictures

Kevin McHale

American actor Kevin McHale is no stranger to the music world! Kevin appeared on hit show Glee as Artie Abrams, before landing a music deal with Universal Music Group. Unfortunately, he lost his place on the show in Week 4.

Try Stars6 of 15
CREDIT: u00a9 ITV Pictures

Try Stars

Rugby stars Thom Evans, Ben Foden and Levi Davis have all teamed up to create a Sports Supergroup called Try Stars. Sadly, they left the competition in Week 5 with Vinnie Jones.

Vinnie Jones7 of 15
CREDIT: u00a9 ITV Pictures

Vinnie Jones

After initially pulling out of the show following the tragic death of his wife Tanya in July, Vinnie Jones was invited to the live shows by Simon Cowell, with the former footballer saying, "I'd be honoured, she would love me to do it." Sadly, he left the competition in Week 5 with Try Stars.

Hayley Hasselhoff8 of 15
CREDIT: u00a9 ITV Pictures

Hayley Hasselhoff

David Hasselhoff's 27-year-old daughter Hayley was sent packing after her audition. Hayley failed to impress her mentor Louis Walsh, meaning she didn't make it to the live shows.

Cole and Edwards9 of 15
CREDIT: u00a9 ITV Pictures

Cole and Edwards

Former Strictly dancer Brendan and former Holby City actor Jeremy were also sent home after their initial audition, failing to impress mentor Simon Cowell.

Ricki Lake10 of 15
CREDIT: u00a9 ITV Pictures

Ricki Lake

Ricki Lake lost her place on the show when she received the lowest votes from the public during the first live show.

Olivia Olson11 of 15
CREDIT: u00a9 ITV Pictures

Olivia Olson

Despite Simon Cowell telling her she could 'win' the show, Love Actually actress Olivia Olson was sent home during the first live show.

Jonny Labey12 of 15
CREDIT: u00a9 ITV Pictures

Jonny Labey

Despite getting a 'safe seat' during the first live show, former EastEnders actor Jonny Labey was given the boot in Week Two.

Victoria Ekanoye13 of 15
CREDIT: u00a9 ITV Pictures

Victoria Ekanoye

After quitting Coronation Street in January this year, soap star Victoria Ekanoye landed a role on Celebrity X Factor, but her time on the show was cut short when she was voted out in the second live show.

No Love Lost14 of 15
CREDIT: u00a9 ITV Pictures

No Love Lost

Despite singing some of their original songs on the show, Love Island stars Samira Mighty, Eyal Booker, Zara McDermott and Wes Nelson were given the boot during the third live show.

Martin Bashir15 of 15
CREDIT: u00a9 ITV Pictures

Martin Bashir

After forgetting his lyrics the week before, the third live show proved the end for broadcasting legend Martin Bashir.

Brushing off his shady comments, Max and Harvey hilariously outed Brendan by re-tweeting The X Factor's tweet with the accompanying commentary, "Hey @jqedwards @brendancole - there’s this app called Tik Tok where we have a lot of awesome fans!!! Maybe we can make a post on there together sometime??"

Brendan then replied to their tweet, apologising for what he said, adding, "I don’t know what you just said but OK!

"It did sound very bitchy (shame on me) but make no mistake... you smashed your songs, ours one song was pants and your talent speaks for itself.

"I’m off with my tail between my legs and you are amazing! Soz boys! You are amazing."

READ MORE TV news and spoilers

Love Island supergroup SHOCK The X Factor: Celebrity viewers with their performance

TOWIE's Chloe Sims 'furious' at Harry after embarking on romance with Frankie

Strictly fans horrified as Zoe Ball called 'FAT' by professional dancer

This X Factor news comes after Brendon's singing partner and former Hollyoaks actor Jeremy Edwards slammed the show's judges - Simon Cowell, Nicole Scherzinger and Louis Walsh - for their "harsh" critique, calling them "unnecessary."

Speaking to The Mirror ahead of the show's debut over the weekend, Jeremy said, “This was just me, I can’t speak for Brendan on this… Brendan is more used to it than I am.

"They edited down quite a lot of what Howie [Mandel] said and I’m gonna be completely honest with you, I don’t think a lot of it was necessary.

“That’s all cos I don’t mind criticism, and certain things didn’t work but certain things did and there was a lot of positives there, but A, he talked for ages and B, it was negative, negative, negative.”

Just so you know, we may receive a commission or other compensation from the links on this website - read why you should trust us