And now Gogglebox's Scarlett Moffatt says she hopes to become one of the sexiest contestants in the I'm A Celeb jungle.
After posting a picture of her slimmed-down figure, insiders say Scarlett can't wait to get into a bikini following reports she's signed up for the reality show, starting later this year.
It's a huge step-up for the star, 25, who has already signed a lucrative weight-loss DVD deal, and Scarlett – who moved in with salesman boyfriend Luke Crodden after just three months together – is brimming with confidence.
A source says: "Scarlett loves showing off her figure now – she's bought a whole new wardrobe and now she can't wait to strip off in the jungle.
"She's told friends how she would have been self-conscious before losing the weight but now she feels back to her old self.
"She definitely wants to be known as one of the sexiest contestants on I'm A Celeb – she's joked about giving the other girls a run for their money."
For the full story, check out this week's Closer magazine
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