As Lauren Goodger is branded “shameful” amid claims she’s encouraged women to take up sex work, pals say she’s distraught it may scupper her chances of finding love
She raised eyebrows recently when she posed fully naked for a raunchy new photo shoot, with pals revealing she was keen to amp up her sex appeal.
But last week, Lauren Goodger, 32, was accused of going too far after she encouraged women to sign up to London Gems – a model agency that trains and recruits women for webcam work that is promoted on adult entertainment websites, including Adultwork.com.
She shared a controversial advert on social media, which offered women the opportunity to earn £1,000 upwards a week from webcam work. But many of her followers quickly slammed her for trying to recruit girls for the adult entertainment industry.
One outraged fan commented, “Supposed to be a role model to people especially the younger ages that look up at you and you’re advertising sleazy c**p like this? Should be ashamed.”
CHECK OUT Lauren Goodger's transformation from fresh-faced TOWIE star to now
Lauren Goodger transformation SLIDER
Young Lauren Goodger Aged 24
We first saw her on our screens back in 2010, as an original cast member on The Only Way is Essex...or better known as Towie, with super serious long term boyfriend Mark Wright.
2010-Lauren Goodger- Aged 24
Fresh faced and ready to take on the world of TV, a tanned brunette Lauren poses as she attends the opening of the showroom of Emmy Collins.
2011- Lauren Goodger- Aged 24
Couple of the moment! Engaged couple Lauren and Mark appear at Towie DVD signing in joint appearance.
2011- Lauren Goodger- Aged 24
Lauren ends 2011 looking fabulous in off-shoulder number with shiny blond locks to die for.
2011- Lauren Goodger- Aged 25
A blonder looking Lauren makes another couple appearance in gorgeous black gown.
2012- Lauren Goodger- Aged 25
Lauren rocks above the knee look and shows off her legs for days as she unveils new Anti-Exotic-Skins PETA ad.
2012- Lauren Goodger- Aged 25
The Essex babe wraps up in figure-hugging black leather look to match her darker looking hair.
2012- Lauren Goodger- Aged 26
Lauren pulling off this plunging deep purple number in style at the Inspiration Awards for Women.
2013- Lauren Goodger- Aged 26
Post Mark Wright, Lauren takes on the New Year by rocking this little number on Dancing on Ice.
2013- Lauren Goodger- Aged 26
Lauren signing her own product whilst attending the Professional Beauty show.
2013- Lauren Goodger- Aged 26
Looking fab at her personal launch of 'Lauren's Way'.
2012- Lauren Goodger- Aged 25
Lauren attends The Only Way is Essex wrap party in hot LBD.
2012- Lauren Goodger- Aged 25
Lauren embracing major summer feels in skirt and top combo, complete with the wavy curls and Essex tan.
2012- Lauren Goodger- Aged 25
2012 started with Lauren taking on this elegant look with floor length silver gown and up do at the National Television Awards.
2012- Lauren Goodger- Aged 25
Who else can rock yellow this good? Lauren making heads turn at the Magic Mike premiere.
2012- Lauren Goodger- Aged 25
This figure hugging dress shows off the babe's curves and she finishes the look with a leather jacket, very rock chick!
2013- Lauren Goodger- Aged 26
Lauren looking carefree in colourful jumpsuit with Jack Mclean.
2013- Lauren Goodger- Aged 27
Being helped out of the Inside Soap Awards in this daring monocrome outfit showing a fair bit of skin.
2013- Lauren Goodger- Aged 26
Attending the 'Rock your Jeans' party and completing her denim look with fabulous cream heels, slaaaay.
2014- Lauren Goodger- Aged 27
A happy looking Lauren arriving at the Total Minx Launch Party in this all black everything outfit.
2014- Lauren Goodger- Aged 27
Lauren launches Samaritans' New Fundraising Day, Phone Free Friday- you go girl!
2014- Lauren Goodger- Aged 27
Nothing beats a caj white jeans look whilst out and about on the streets of London.
2014- Lauren Goodger- Aged 27
Iphone in hand, Lauren looks super chill in this sleek black look and perfectly styled hair, love!
2014- Lauren Goodger- Aged 28
A blonder looking Lauren elegantly wears this off shoulder baby pink lace dress at the Reality TV awards.
2014- Lauren Goodger- Aged 27
Posing for the cameras, Goodger enters the CBB house in the summer of 2014!
2014- Lauren Goodger- Aged 28
Embracing her inner Zombie, Lauren attends the KISS FM Haunted House Party looking both scary and sexy at the same time.
2015- Lauren Goodger- Aged 28
Going for a darker look, the newly brunette looks stunning spotted in Mayfair in early 2015.
2015- Lauren Goodger- Aged 28
Major hair envy with this new look Lauren has taken on.
2015- Lauren Goodger- Aged 28
Lauren getting on a health craze and embracing working out into her daily routine.
2015- Lauren Goodger- Aged 28
Showing off her hard work in this gorgeous summer mini dress, absolutely to die.
2015- Lauren Goodger- Aged 29
Continuing her work out routines throughout the year and showing off her fab figure in caj workout clothes.
2016- Lauren Goodger- Aged 29
Starting the new year by appearing ITV's Loose Women showing off her new figure and pushing a wheelbarrow of 4 stone of fat, yaaaas Lauren!
2016- Lauren Goodger- Aged 30
Looking calm and cool in slaying leather skirt.
2016- Lauren Goodger- Aged 29
A fuller lipped Lauren showing off her new lashes on the gram.
2017- Lauren Goodger- Aged 30
Lauren spotted heading to DSTRKT nightclub in silk playsuit, looking very camera shy...
2017- Lauren Goodger- Aged 30
Attending the Ann Summer's launch party in smart looking black suit piece.
2017- Lauren Goodger- Aged 30
Returning to her blonder locks, Lauren attends the Diversity in Media Awards in figure hugging piece.
2017- Lauren Goodger- Aged 30
Lauren going through another body revamp and transformation earlier this year!
2017- Lauren Goodger- Aged 31
Lauren getting glammed up and getting herself ready for the coming Christmas period!
While another even accused her of being a pimp, writing, “P£mp”, and another posted, “And she calls herself a social influencer! So influencing young, naïve girls to become webcam strippers is the lowest of the low.”
The former TOWIE star later removed the post, which was shared just weeks after it emerged webcam girl and graduate Hope Barden, 21, had died after strangling herself when a sex act performed for cash on-camera went wrong.
In the post, Lauren highlighted the benefits of webcam work – failing to draw attention to any of the potential risks. Now pals say Lauren is upset by the backlash, admitting she didn’t really think things through.
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A source says, “Lauren wanted to promote a way for women to work from home, and didn’t really consider the consequences. It’s so easy to post without thinking it through, and it wasn’t until the backlash that she took it down.”
The London Gems site is linked to Adultwork.com, which features profiles advertising graphic sex acts and escort services.
It’s not the first time Lauren has been embroiled in a sex scandal. In October she was forced to deny she was venturing into porn after revealing she was set to join the subscription-based app, OnlyFans – whose users include amateur porn stars and web-cam girls posting explicit content.
A month later, she launched an adult dating site with X-rated offerings.
As Closer has previously revealed, Lauren is on a mission to “sex-up” her image, stripping naked in a shower for a steamy photoshoot and posting a string of revealing selfies on Instagram.
And pals say it’s all in a bid to find love, as she hopes flaunting her sex appeal will finally get her the husband she longs for.
The source says, “Lauren thinks the type of men she appeals to are highly-sexed alpha males, so she wants to make sure she looks as sexy as possible.
“But she’s now worried she could have ruined her chances of finding the right man with all this backlash. She regrets posting the advert, and is worried her reputation has been cheapened, and that it’ll have the opposite effect. It’s her worst nightmare.”
The unlucky-in-love star, who was pictured last week enjoying a picnic date during filming of Celebs Go Dating, has had a notoriously rocky private life – breaking off her engagement to childhood sweetheart of 11 years, Mark Wright, in 2011, amid cheating allegations, and enduring a “toxic” four-year romance with Jake McLean, which ended in 2016.
She then split from jailbird boyfriend Joey Morrison last July, amid claims he’d sexted other women.
The source adds, “Lauren’s pals are concerned she’s going about things the wrong way and risks getting hurt again – attracting a man who’s simply after sex, rather than a genuine guy who will love her unconditionally. But she’s hellbent on continuing on her mission to catch the eye of Mr Right.”
Read even more juicy celeb stories in this week's Closer magazine - out now.