Lauren Goodger shocked fans last week after admitting she was planning to join a celebrity porn app called 'Only Fans' - in which users can see explicit photos for a subscription fee.
And now she's taken to Instagram to make a very cryptic admission - writing (alongside a raunchy picture of herself): "The game is about to change".
She doesn't specify what she means by the quote, or whether it's in relation to her apparent new career direction, but fans flocked to the comments section to ask what she's referring to - and also comment on how good she looks.
It's been reported that Lauren, whose LRG company has reportedly been struck off and her other businesses dissolved or are to being shut down, is prepared to go to extreme measures to make money.
WATCH: TOWIE's Chloe, Amber and Courtney answer our quick fire questions
A source told Closer: “Friends were shocked by Lauren’s admission online. They know she likes to post racy selfies on Instagram but they couldn’t believe she would go as far as to join Only Fans and think she may not know what she's letting herself in for.
"They think she could be in for a shock - while it's not only used for porn, It’s renowned for explicit content. They don't want her reputation to be dragged down - she'd never post an X-rated snap online.
GALLERY: Axed TOWIE stars - where are they now?
CLOSER axed TOWIE stars - where are they now Harry head
Harry Derbridge, series 1- 3 and 12
Harry Derbridge was a Towie original and still holds a very special place in our hearts. He made a welcome return to the show as Bobby Norris's love interest but, allegedly, cheated on him.
Harry Derbridge, 2018
Harry now works it as a make-up artist. Is it us, or does he look like he might have had a little help with lip fillers?
Maria Fowler, series 1 - 3
Maria, on the left with Joey Essex and Chloe Sims in 2011, was in the show from the get-go but her TV career was rocked when it was alleged she'd worked as an escort. She's since said she quit 'by mutual consent' after she refused an on-screen romance with Mick Norcross.
Maria Fowler, 2018
Maria's now a proud mummy, engaged to be married and a self-proclaimed permanent make-up artist.
Dan Osborne, series 8 - 14
Dan Osborne, pictured here with James Argent in 2013, managed seven series on the show. He was given the boot after a series of recordings, claiming to show Dan being verbally abusive towards his ex-girlfriend Megan Tomlin, came to light.
Dan Osborne, 2018
Dan is still in the spotlight due to his relationship with ex-EastEnders star Jacqueline Jossa. In May 2018 he described their marriage as "unhappy".
Amber Dowding, series 18 - 21
Amber was part of a mega cull of seven Towie characters in January 2018. She claimed that she and her boyfriend Chris Clark were cut because they were happy. They've now split and Chris has reappeared on the show.
Amber Dowding, 2018
If Amber's social media is anything to go by, she now appears to mostly be on holiday. Pretty goals from where we're sitting.
Mike Hassini, series 16 - 18 and 21
Mike Hassini brought a hot bod to Towie and...not much else. He was cut in January 2018 due to a lack of storylines as he was loved-up outside the telly show.
Mike Hassini, 2018
Mike is working as a PT, still loved-up, and still has a very hot bod. He has subsequently appeared briefly in gym scenes on the show.
Jack Rigden, series 20 - 21
Jack Rigden tried hard, so hard, to make an impression on Towie but his lack of on-screen romance and agg saw him get very little camera time. He was part of the big cull of January 2018.
Jack Rigden, 2018
Jack's Instagram bio describes him as an "absolute geezer". Which is nice.
Jordan Brook, series 20 - 21
Jordan and Jack were brought in as friends of Megan McKenna. When she quit, they were left without any storylines.
Jordan Brooks, 2018
Jordan is now dating Sofia Filipe of Ex On The Beach fame. Aww.
Ricky Rayment, series 4 - 14
We still think very fondly of Ricky. His rocky relationship with Jess Wright was a huge part of the show but when they finally broke up, well... Ricky left the show "by mutual agreement"with Towie bosses.
Ricky Rayment, 2018
Ricky now seems to mainly go fishing.
Tom Pearce, series 5 - 13
Remember when Tom Pearce dated Lauren Goodger following her split from Mark Wright? That was an odd time. He was quietly shown the back doorof the show in 2014.
Tom Pearce, 2018
Honestly? We're not 100% sure what Tom is actually doing these days. He used to work in the City, and his holidays certainly look pretty epic, so maybe that.
Grace Andrews, series 11 - 12
Grace almost had a romantic relationship with Lewis Bloor (shudder) and that was the beginning and end of her time on Towie.
Grace Andrews, 2018
Grace is now involved in a semi-permanent make-up company. Those Towie stars must really hate cleanser.
Fran Parman, series 11 - 16
Fran's original romantic interest was Tom Pearce but he stepped aside to allow Diags to woo her. Bad luck. Their relationship was turbulent but apparently not turbulent enough for show producers. Diags stayed, she went.
Fran Parman, 2018
Fran and Diags split and she now hangs out in clothing that does not look very practical.
Jasmin Walia, series 1 and 7-17
Jasmin managed eight series until she was given the boot. In 2015 her agent stated: "TOWIE is very storyline dependent and Jasmin did not have much going on that we could show on screen."Ouch. She went on to audition for The X Factor. It did not go well. She also took part in reality show Desi Rascals, that lasted for one series.
Jasmin Walia, 2018
Jasmin is still being papped, which is more than can be said for some of the other ex-Towie stars.
Jake Hall, series 14 - 17
Jake's time of TOWIE was mainly characterised by him being mean to our sweet Essex princess Chloe Lewis including many accusations of infidelity, plus rumours he'd slept with Megan McKenna.
Jake Hall, 2018
Jake subsequently became engaged to former Real Housewives of Cheshire star Misse Beqiri. They have a baby together but in December 2018Jake was given a restraining order following a bust up with his fiancée.
"They know Lauren’s really struggled in recent weeks with the news her businesses are collapsing. She’s always admired reality stars like Kim Kardashian who have created a business empire from her name. She wants to be successful and to see everything crumble has been tough."
Celebrities including Chloe Khan, Courtney Stodden and Katie Salmon are among those who have been reported as using the app Only Fans.
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Read more about Lauren Goodger plus friends' fears over Katie Price's wild partying in this week's Closer mag - out now.