Little Mix fans were dealt another blow last week when it was revealed Perrie Edwards has been secretly planning to leave the band for the last two years to work on her own wellness brand.
Named Disora, the health hub will be launching this month – as reports say the group will announce their split in November.
And it seems new mum Perrie – who welcomed her first child, son Axel, with boyfriend Alex Oxlade-Chamberlain in August – is channelling the likes of fellow mums Holly Willoughby and Gwyneth Paltrow as she enters the lucrative wellness industry.
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This Morning host Holly launched her website, Wylde Moon, last month, and it’s thought the hub could earn her up to £12 million.
Meanwhile, Gwyneth’s brand Goop has earned the actress £180 million through gold-plated vibrators, cashmere cosies and vagina steamers, as well as a deal with Netflix, which streamed her second documentary – Sex, Love & Goop – last week.
Check out: Holly Willoughby's This Morning outfits and high street dupes
Holly Willoughby: All her clothes from This Morning and where to get it cheaper on the high street
1 of 6TUESDAY 3 May
Today Holly has opted for a smart casual look. She's wearing a blue floral ruffle top, black trousers and black heels. What we're loving about this outfit is that you can dress it up with heels like Holly, or keep it casual with trainers. Holly's outfit costs more than £150 but we've found a high street dupe...What Holly is wearing:Ditsy floral contrast broderie ruffle blouse, Warehouse, £69.Clara trousers, Sezane, £95.**Where you can get Holly's look for less on the high street:**From New Look you can recreate Holly's entire outfit for less than £40...
2 of 6holly willoughby this morning outfit 3 may 2022
3 of 6WEDNESDAY 4 May
It's Wednesday and again Holly has opted for a smart/casual outfit. She's paired a white shirt, green midi skirt and nude heels together. Again this is a great outfit if you're heading into the office or going out for lunch with the girls. Holly's outfit is on the pricer side, so we've found a similar look that'll save you some cash...What Holly is wearing:Pure Collection linen shirt, John Lewis, £85.Suede wrap skirt, Jigsaw, £285.**Where you can get Holly's look for less on the high street:**From River Island you can copy Holly's style for less than £70...
4 of 6holly willoughby 4 may 2022
5 of 6THURSDAY 5 May
It's Thursday and for her final look of the week, Holly is wearing a blue and white floral dress. The This Morning presenter looks gorgeous and we're loving this dress. We're not the biggest fan of the £200+ price though, so we've found a high street dupe.What Holly is wearing:Fellini blue and cream tropical print cotton shirt dress, L.K. Bennett London, £299.**Where you can get Holly's look for less on the high street:**From Forever Unique you can recreate Holly's outfit for less than £60...
6 of 6holly willoughby this morning outfit
But popular culture expert Nick Ede says Holly and Gwyneth had better watch out, as Perrie’s global fan base could see her new project make a £50 million fortune.
He says, “Perrie has a huge fan base and brands will be queuing up to work with her. Holly is of course a UK sweetheart, but Perrie’s fame is international, which means she can expand to the US and Asia, so is likely to become even bigger.
“Health and wellness is still such a booming industry, and she could expect to earn about £50 million.”
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Earlier this year Holly announced she's bringing out her own book and admitted to her fans on Instagram that she's "been looking forward" to share her "special project" with her fans.
"I’m finally at a point in my life where I can see a little more clearly and I want to share my truths in the hope that maybe they’ll help you too.
"This book is my celebration of how inner and outer beauty can work together in perfect harmony.
"I hope this book will start conversations, whether they’re about how to find your signature lipstick, reclaim your sexuality, or treat yourself more kindly – and, ultimately, what it means to feel beautiful, confident, complete," she told her followers.