In The Style relaunch ‘Be Kind’ t-shirt with Jacqueline Jossa, Olivia Bowen and more

One year on from In The Style's sell-out 'Be Kind t-shirts in memory of Caroline Flack, the fashion retailer has launched a 'Kindness' collection, with 100% of profits being donated to Samaritans.

Samaritans is a charity that helps people who are struggling with their mental health and they aim to make sure fewer people die by suicide.

The range, which includes life-affirming hoodies and, t-shirts, is being modelled and championed by celebrities including Jacqueline Jossa, Olivia Bowen, Charlotte Crosby and more.

It will also include a relaunch of the original ‘Be Kind’ t-shirt, plus new designs, styles and colourways, that will launch 6pm on Sunday 14th February on the In The Style website and app.

The original t-shirts which were released last year following the death of Caroline Flack branding the quote ‘In a world where you can be anything.. Be Kind’ and raised over £400,000 for Samaritans, as the Manchester based fashion brand donated 100% of profits to the mental health charity.

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Adam Frisby, the CEO of In The Style, has said last year, "I am deeply saddened by both recent news and the ongoing mental health battles faced by thousands of people each day.

"It’s so important to me to use our platform to raise awareness of mental health issues and potentially help anybody that might need someone to talk to.

"The Samaritans helpline receives a call every 6 seconds, we want to be able to support their plight and answer more calls for help. I want to be clear that In The Style will not make any profits from this."

If you want to talk to someone about your mental health please call Samaritans on 116 123, or you can email jo@samaritans.org.