If there is someone we can count on for total wardrobe envy, it's This Morning's Holly Willoughby.
Holly gives us daily outfit inspiration on the ITV show, with her signature style being a cute midi dress and and heels,
UK-based companyLove The Sales, which finds the best prices for designer brands, has revealed Holly wearing a dress could boost sales by an incredible 90 per cent. The Holly Willoughby effect is real.
But which of her lockdown looks has been the most popular?
Spoiler alert: it includes a lot of swoon-worthy frocks from Ghost. Though they're more on the expensive side, they can be the perfect option for a fancy event. Or just knowing you'll get a lot of compliments and wear from it.
Here are Holly Willoughby's top selling dresses during lockdown, with plenty still in stock...
CHECK OUT: Holly Willoughby's most popular dresses from This Morning
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Holly Willoughby's top-selling dresses during lockdown
1 of 10June 1: host Tiggy Midi Dress
On Monday 1 June, Holly returned to the This Morning sofa from a half-term break in a floral print dress by one of her favourite brands, Ghost. The dress has caused a huge buzz online in the last 24 hours, increasing searches for yellow floral dresses by 86%.
2 of 10April 20: Sandro Paris Knitted Tailored Dress
After the Easter break, Holly came back to our screens with a bang. She wore a tailored fit black mini dress from Sandro Paris, the dress was completely sold out in May. There are now a few limited sizes back in stock.
3 of 10April 27: Ghost Daisy Print Lucinda Dress
In bronze position was Holly's cute daisy detailed dress from Ghost. The dress sold out instantly, and searches for 'daisy print dresses' spiked by 79% in the coming days. One fan commented on her Instagram post "ud83dudc96 Just ordered mine! Finally back in stock after the Holly effect!!".
4 of 10March 25: Whistles Almond Blossom Misha Dress
Searches for 'Whistle dresses' increased by 77% in the following weeks, after Holly wore this ensemble. The dress is currently in the sales with £70 off.
5 of 10May 20: J Crew Midi Dress in Embroidered Chiffon
In the week following Holly's appearance on This Morning in this stunning summer dress, searches for 'yellow midi dresses' increased by 57%.
6 of 10May 19: Floral Ghost Dress
The third appearance from the brand Ghost on the top 10 list, the dress immediately sold out on Ghost's website and then on Asos. Thanks to her appearances in a Ghost dress in March, April & May, searches for Ghost dresses increased by 50% in May, when compared with May 2019 figures.
7 of 10April 8: LK Bennett Susie painted floral silk dress
The dress is still available on LK Bennett's website and currently has a 25% discount. Floral themes have been a huge staple in Holly's lockdown looks, and searches for floral dresses increased by 42% in the week following her Wednesday appearance on This Morning.
8 of 10May 12: Audree dress by Ghost
The fourth and final appearance from brand Ghost on this list comes in at no.8. In the week after Holly wore the dress, searches spiked on LovetheSales.com for 'ghost dresses'. Searches peaked a week later after Holly wore a floral dress by Ghost (no.6), which is why the Audree dress comes in at no.8 on the list.
9 of 10May 13: Oasis gingham midi dress
The dress was the most viewed style on John Lewis in the 48 hours after Holly's appearance on This Morning. Unfortunately with Oasis announcing its closure last month, the dress won't come back in style. However shoppers have been searching for similar styles on LovetheSales.com. Searches for black & white gingham dresses increased by 36% in the fortnight after Holly's appearance in the dress.
10 of 10April 29: LK Bennett green & white striped dress
Demand for green striped dresses increased by 26% in the month of May, the LK Bennett dress is nearly sold out on Very.co.uk.
Now read on Closer Online...
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In other news, TV presenter Holly Willoughby revealed her biggest beauty mistake and it's very relatable.
The 39-year-old explained during an IGTV, "I went red by accident, when I was much, much younger, and I used to kind of experiment with my hair, and I'd gone blonde through using those kind of beach spray blondes.
"So I came back home and thought 'Oh, I better just put this dark hair dye over the top.' And, obviously, I mean, I'm not a colourist, but that was a disaster because it didn't go brown, it went red. But not even like a nice red, and also red, it did not suit me, but I had to stay like that for ages until the colour grew out.
"So I get with home hair colour why people are nervous, because I have had my own disasters, too."
Oh Hols, we can totally relate.