Holly Willoughby came up against some criticism recently when her normally squeaky clean family image was tarnished by a dress some viewers thought was a little risqué.
Holly was presenting Dancing on Ice on Sunday, looking typically gorgeous in a nude and rose gold gown, but according to Ofcom a number of people called in to complain that the dress wasn’t appropriate.
And as fans of Holly’s This Morning wardrobe will know, the mum of three documents her outfits daily on her Instagram account and her spectacular Dancing on Ice gowns are no different – but this particular look has divided commenters.
“Cover up a bit more!! You don’t always have to display everything,” wrote one unimpressed commenter, while another said, “I agree it’s a bit much for 6pm family show. No need to show a plunging neckline like that.”
CHECK OUT: where to get Holly's glitzy Dancing on Ice dress for less
Where to get Holly's glitzy Dancing on Ice dress for less
1 of 3SELINA LONG SLEEVE SEQUIN FLORAL MAXI DRESS
For all of the drama with a little less flesh on show, this delicately embroidered maxi from high street fave Monsoon is the perfect fit.
2 of 3Aaliyah Rose Gold Halterneck Floral Sequin Embellished Maxi Fishtail Dress
Silk Fred has a number of close matches on site at the moment, but this super sexy plunging neckline number with similar colour scheme is our fave.
3 of 3Nude Pleated Maxi Dress With Lace Straps
A fan of the shape, but not too sure about all that sequin detailing? This classic gown from AX Paris is for you.
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One viewer tweeted, "At the risk of repeating myself, @hollywills dress tonight is again totally inappropriate! @dancingonice this is a pre-watershed Sunday evening show, what is wrong with you?"
Plenty more were LOVING the look though (us too, tbf), with one writing, “You look sensational 😍😍”, and another gushing, “She gets better and better”.
Some fans poked fun at the trolls, with one joking, “How dare she show her arms and a bit of cleavage! Outrageous”, and another saying, “If you have nothing nice to say don’t say anything?”
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And it’s not just Holly’s dresses that have got us lusting over her weekend looks on Dancing on Ice – her make-up has us all dreamy-eyed too.
Patsy O'Neill, Holly's make-up artist who the TV presenter has dubbed "the best in the business" while filming for This Morning, has shared all the products she uses on the mum-of-three, and we rounded them all up here.
AND Hols recently opened up about her favourite skin “saviour” – Liz Earle’s Soothing Eye Lotion.
"I put it on two cotton wool pads and then I just hold them on my eyes for about 30 seconds. I feel like it just takes down that redness and that puffiness," she said.