If there was someone who personified glamour, sexy and downright fabulous, our vote goes to Gemma Collins every single time. So when it was revealed that the GC herself was launching her own collection with our pals over at New Look, we've never opened up a new tab quicker.
The inclusive 'Vacay-ready' collectionis available from sizes 8 to 28 and promises to be anything but shapeless, drab and beige. Fiiiinally.
Gemma Collins shared the design inspiration on her Instagram Stories and confirmed, "Everything is really printed, as you all know I love a print. Nobody should wear nothing but a fabulous print always."
Oh, 110%.
One fan wrote, "So pleased to see this went in New Look recently, felt the [size] 18 plus stuff was quite limited, so can't wait to see your collection now.
Another tagged a friend and added, "We're off to New Look!"
To celebrate the launch, the brand hosted a glam event in London with guests including Love Island's Belle Hassan and Kaz Kamwi who were decked out in New Look's finest clobber.
Kaz absolutely killed it in a pink trouser co-ord from the Anne Marie x New Look collection. She looked all kinds of incredible in the Pink Halterneck Bralet and the Pink Satin Flared Trousers.
Meanwhile, Belle Hassan opted for the bang-on-trend Checkboard Bodycon Dress, [Off-White Calf Boots {href='https://www.newlook.com/uk/womens/footwear/boots/off-white-pointed-stiletto-heel-calf-boots/p/809320412' target='_blank' rel='noreferrer noopener nofollow'}) and a [matching Cream Shoulder Bag {href='https://www.newlook.com/uk/womens/accessories/bags/cream-plaited-strap-shoulder-bag/p/825701213' target='_blank' rel='noreferrer noopener nofollow'}).
Gemma Collins looked loved up with her fiance Rami Hawash and wore the gorgeous Retro Swirl Kimino Dress (£39.99) and matching Swirl Print Trousers from her new collection.
Shop the full Gemma Collins x New Look collection here and thank us later, hun.