The best black-owned businesses to shop on Black Pound Day

Get this bookmarked pronto especially if you need help shopping

Three black women shopping laughing

by Natalie Corner |

From hair products, clothing, jewellery, beauty and fitness, we have you covered when it comes to shopping with the best black-owned businesses.

Landing on the first Saturday of every month, Black Pound Day gives us an extra excuse to shop, discover independent brands instead of going to our usual faves, and all to support a good cause. Even better.

What is Black Pound Day?

We hear you ask. Well, it's been more than a year since Black Pound Day was founded in June 2020 by So Solid Crew member Swiss.

Swiss was inspired by the Black Lives Matter movement and set up the monthly event to support the growth of the UK’s black economy. The goal: to encourage the British public to change their shopping habits and invest in the talents of black entrepreneurs.

Related: How to protect your braids at night-time and lock in moisture

This has been a huge success in such a short space of time according to statistics from Since '93. Black-owned businesses have seen sales more than double on each Black Pound Day and since the first Black Pound Day, some businesses have seen their yearly turnover increase by 300 per cent, with one even seeing a 400 per cent increase.

Black Pound Day has its own searchable website directory, which covers everything you can think of including groceries, home improvements, plumbing and even takeaways.

Related: The best hair dryers for curly hair

When is Black Pound Day 2022?

We’ve rounded up a handy set of dates for your calendar for the next few months, so you don’t miss out on supporting Black Pound Day and spending your coins.

4 June

2 July

6 August

3 September

We've rounded up some black-owned brands and products for you to shop. Keep scrolling

FYC Gentle & Nourishing Bundle Curly Hair

FYC Gentle & Nourishing Bundle Curly Hair
Amazon

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Created for mixed textured hair, FYC For Your Curls offers four products: Shampoo, Conditioner, Refresh & Detangle spray, and Leave-In conditioner. All FYC products are vegan friendly and contain no silicones, sulfates or parabens, which is essential for healthy curls. The range is suitable for all kinds of mixed-textured hair, texture 3A to 3C. Tried & Tested by Deputy Commercial Content Editor, Natalie Corner: "I couldn't rave about these products more, especially for my 3c hair type. The detangling spray feels really hydrating and the leave-in conditioner I use religiously now and my hair has never felt stronger!"

By Kerwin (Diana Ross print)

Kerwin Blackburn

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Kerwin Blackburn

London artist Kerwin Blackburn's collection of prints and original paintings celebrate diversity and cultural icons, capturing black famous faces through a lens of colour and vibrancy. We particularly love this vibrant painting of Diana Ross using the Jackson Pollock inspired 'action painting' technique. Other famous well-known black icons in his collection include like Stevie Wonder, Notorious B.I.G, Diana Ross and Jimi Hendrix.

Hero-plasters Superhero Plasters and Bandage for Kids

Hero-plasters Superhero Plasters
Amazon

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HeroPlasters are Afrocentric superhero bandages for kids (and grown ups!). Launched by two women of African heritage, they wanted to give something back to their kids and the wider community. They are latex-free, breathable, waterproof and feature cute and representative fictional SUPERHERO characters from Africa.

FY! Discover Black Artists

Jungle Art Shower print by EllaJo Studio

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Looking for art to decorate your pad, or even gift someone a stunning print for then look no further than Fy! The website, which is crammed full of artwork and home accessories, has curated an edit showcasing work by black artists from the Fy! community. We particularly love this Jungle Art Shower print by EllaJo Studio which reminds us of the holiday we're hoping for this year!

Kazvare Made It

Bey Make Up Bag

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Looking for a cute gift or even to treat yourself, go for this Bey Make-Up bag from Kazvara Made It which features the Queen herself printed alongside lemons of course. There are also Solange and Nicki versions too.

Boucleme Intensive Moisture Treatment

BOUCLu00c8ME INTENSIVE MOISTURE TREATMENT, RRP £12

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Boucleme is a plant-powered hair care line created and founded by Michele Scott-Lynch in 2014. The range, which is free of sulphates, parabens and silicones, includes a whole host of products that promise to bring your curls to life no matter your curl pattern. We particularly love the brand's intensive hair conditioner which left our hair lusciously soft and hydrated. It has released a 30 Days To Curl Kit which covers everything you need to get started on your natural hair journey including curl cream, cleanser, conditioner, and defining gel.

Dizziak Deep Conditioner

Dizziak Deep Conditioner, £22

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There's a reason Dizziak's deep conditioner is an award winner. The creamy, lightly scented product make your curls and coils feel like they are nourished deep down to the root. Ingredients such as aloe vera, castor oil and shea butter feature across the Dizziak range and the bottles look great on your shelf.

Tafari Dolls

Tafari Dolls

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Bring some bling to your child's doll collection. Tafari Dolls are the perfect gift for your children, and there's a whole range of dolls dressed in traditional African and Caribbean clothing and all with glorious afro hair crowns.

Good Night Stories for Rebel Girls Volume 4

Good Night Stories for Rebel Girls Volume 4
Amazon

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The fourth volume of the Rebel Girls books features the stories of 100 barrier-breaking Black women and girls from around the world including Naomi Osaka and Amanda Gorman to Ida B. Wells and Aretha Franklin. The series edited by Lily Workneh has landed itself on Oprah's Favourite Things 2021 list, so it's definitely worth a look.

Little Omo face puzzles

Little Omo

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How sweet are these puzzles? The perfect little gift for your kids, these puzzles are great to help them express their personalities all while learning and playing at the same time. Each puzzle is hand-made in the UK and made from FSC wood that is sourced in Ireland. Little Omo was founded in 2020 by Desriee Asomuyide, she discovered that the UK market for educational flashcards representing children of colour was non-existent. It was important that her one year old son Isaiah, and other children like him, see themselves represented through educational and developmental resources. And you can wrap everything up in matching face wrapping paper available here!

Vesta London Beauty

Vesta London Beauty

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We've seen loads of celebs with dark 90s style lip liner lately, and lip makeup brand Vesta London Beauty founded by MUA and marketing guru Vesta Boateng, has the shades on lock. Find your perfect match or treat your gal pals to the nude bundle lip gloss.

Afrocenchix Soothe Natural Scalp Oil

Afrocenchix Soothe Natural Scalp Oil

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Afrocenchix

The very first product created by founders Joycelyn and Rachael under the Afrocenchix brand after they both suffered from traction alopecia. They formulated this scalp oil to help grow their hair back. It relieves itchiness, helps prevent a dry scalp and is eczema friendly. You wouldn't want to be without this!

SwearBy Skin LED Mask

SwearBy Skin LED Mask

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Kourtney Kardashian has been seen trying out the SwearBy Skin LED Mask and quite frankly we're sold! The impressive wireless LED light therapy mask that can be recharged has yellow, blue and red light options that can tackle many complexion issues like fine lines, breakouts and hyperpigmentation. The black-owned beauty brand making LED affordable to all is the brainchild of Shenae Rae, who has made it her mission to make effective treatments accessible and not cost a fortune. Every skin can benefit from a bit of happy yellow light, but darker skins will particularly love it as they tend to suffer more from pigmentation problems and an uneven skin tone. Tried & Tested by Deputy Commercial Editor, Natalie Corner: "I've heard so much about LED light and how red, yellow and blue light can treat your skin. But heading to the salon is not always a feasible option. When I heard about SwearBy Skin mask it was like fate, it has timed ten minute sessions, and you just pop it on, sit back and relax. It's recommended three times a week so I'm looking forward to keeping up with my treatments without fear of it running out!"

Ori Lifestyle

ori lifestyle silks

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Ori Lifestyle have added luxurious handmade, bespoke silk accessories to its lifestyle collection. The new silk accessories collection includes two bespoke silk scarves featuring bright and intricate designs which are exclusive and unique to the brand. The 100 per cent silk scarves were made with a British heritage silk company to source the fabric, print the bespoke designs and finish each scarf with a hand rolled hem and there's also some stunning beaded silk scrunchies. Youc an also treat yourself to the brand's Khalila Oil which is an extravagant blend of the finest Broccoli seed, Green Coffee Bean, Watermelon, ylang-ylang and jasmine oil is designed specifically for the needs of damaged hair.

Elephant & Bamboo

Elephant and Bamboo

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Elephant & Bamboo is a sustainable home fragrance brand founded by mother and daughter duo, Babiche and Christia. Elephant & Bamboo use bamboo as a core material, which in some cultures is given as a house warming present. Their beautiful products are handmade and they create vegan candles, which are paraffin-free. Prices start at £23 for the super stylish pillar-shaped candles. Quite frankly we're obsessed.

Watermans Masque Me Hair Mask

Watermans Masque Me Hair Mask

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Watermans was founded by Gail and Matt Waterman in 2014 and focuses on hair-growth products. Afro hair is prone to dryness, so applying a weekly moisturising hair mask is key to preventing breakage. When hair is clean, apply Watermans Masque Me Hair Mask from roots to tips. The unique regenerating formula is ideal for Afro hair and it melts into the hair shaft and enriches locks with moisture, repairing damage and nourishing dryness.

Tried & Tested by Deputy Commercial Content Editor, Natalie Corner:" I'm an absolute sucker for a hair mask, because my 3C hair can sometimes feel as dry as a bone despite adding serums and using hydrating products. Sometimes all my hair really needs is a good mask to add back in the moisture. I like to leave this Watermans hair mask on for a couple of days while my hair is tied back to really get the most out of it before my weekly wash day, it ends up feeling so soft and smooth."

ONaturalsOils

ONaturalsOils

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ONaturalOils started in the home of sisters with a shared vision, since 2014 they have been practising nourishing secrets for natural hair and felt it was only right to share them. ONaturalOils root their values in using only the best of the earth's natural resources to nourish bodies and hair. ONaturalOils aim to help customers achieve luscious natural hair, by infusing every product with heavenly and naturally fragrant essential oils. We're particularly keen on snapping up the brand's bestselling growth and strength oil especially as it caters to curls.

AfroTouch Design

AfroTouch Design

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AfroTouch Design, which creates a range of Afrocentric greetings cards, was launched by Georgina in 2015 whilst on maternity leave to fill a representation gap in the greetings card and stationery markets. Using Ankara print, these beautiful designs use FBC-certified materials and the brand offers plastic-free cards. The cards are priced at £5.75.

AIRFRO

AIRFRO

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For us curly girls out there who love to workout it can be hard to keep your curls looking fresh without having to wash our hair too often. Enter AIRFRO it's essentially a dry shampoo but for curly hair that can be used after a game, workout or between washes for fast and fresh hair. Due to 00.3 DFY's antibacterial, cleansing and hydrating formula of natural ingredients such as Aloe Vera, Honey, Grapefruit and Lavender, the gender-neutral product reduces static, defines afro hair and eliminates an itchy scalp. We bow down.

MUM BUB HUB

MUM BUB HUB

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MUM BUB HUB are concerned with the wellbeing of mums pre and postpartum developing skincare and essentials to prep your bits and soothe itchy, stretching skin. Treat yourself or your mummy pals to a Prep and Recover Bundle which includes their best selling Perineal Spray and Postpartum Bath Soak to soothe tender, bruised or swollen bits after birth and our Perineal Massage Oil and Nourishing Skin Oil. MUM BUB HUB is also a social enterprise, so all the profits from each product we sell goes directly toward providing access to free perinatal education/support on top of standard maternity care.

Emolyne Cosmetics

Emolyne Cosmetics

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The beauty about Emolyne Cosmetics is they have three core products: Metamorphosis Velvet Semi-Matte Lipstick, the Metamorphosis Velvet Long Wear Lip Definer and the Metamorphosis Gel Lacquer nail polish and you can buy them all in the exact same shade as a complete kit. There are 15 red and 15 nude shades with five of each of those shade ranges dedicated to light, medium and deep skin tones, allowing everyone to access a perfect red or nude shade no matter their race or undertone. You can buy each product separately but The Complete Kit is calling to us, we just love how broad the shade range is.

Mumba Bra

Mumba Bra

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This bra is "more than just a maternity bra", it is luxuriously soft and will keep you in comfort while running your errands in the day through to sleeping at night. It also features the unique Mumba clasp reminder for mums’ and the original BabyFocusu00ae print to provide stimulation and relaxation for your baby. Cleverly incorporating a discretion panel for a simple but effective way to feed discreetly in public.

Sheer Chemistry

Sheer Chemistry

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Founder Tahlia Gray wanted to bring nude tights to the masses with more shades suitable for different skin tones. The brand Sheer Chemistry was born and it says: "We believe everybody has the right to go nude."

Octavia Jordan

Octavia Jordan

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We love our homes smelling nice, so we couldn't resist including Octavia Jordan's impressive home fragrance collection on our round-up. The hand-poured soy wax candles and diffusers are all 100 per cent natural, toxin-free, vegan and cruelty-free.

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The Black Pound Report 2022

Recognised as Britain’s leading authority on diversity, equity and inclusion, Lydia Amoah is an award-winning business coach, TV presenter, campaigner and founder of cultural change agency, BACKLIGHT. Lydia created and published a new Black Pound Report for 2022 that surveyed 3,500 participants about their purchasing experiences and decisions. It revealed that up to £4.5bn of multi-ethnic consumers’ disposable income is being ignored or overlooked by big brands and British businesses.

Multi-ethnic consumers are spending £230m every month on health and beauty and yet nearly four in ten Black female shoppers stated it is not easy to find cosmetics and skincare. multi-ethnic consumers spend 25 per cent more on health and beauty products than any other consumer. This is due in part to 22 per cent of all multi-ethnic consumers needing to go to specialist shops to get all their health and beauty products – increasing to 30 per cent for Black women.

Commenting on the findings, Lydia Amoah said: “When there is an audience spending £2.7 billion every year on health and beauty products, demonstrating that they want to spend their money with businesses on their high street, why on earth would brands not want a slice of that pie? The Black Pound Report is helping businesses to understand the value of inclusion in the products they create, stock and market.”

Multi-ethnic consumers are around twice as likely as white consumers to favour and trust brands that are representative of different communities, have considered ethnic diversity in the creation of their products and services and have diverse staff in their stores and across the business as a whole.

If a company or brand impressed them in some way, eight in ten (78 per cent) of multi-ethnic consumers would make a point of telling their friends about it compared to 67 per cent of white consumers, while 59 per cent of Black, Asian and multi-ethnic people say they are more likely to purchase products from a brand with an inclusive product range.

How can you support Black Pound Day?

When it comes to supporting Black Pound Day, spending your pay packet is not the only step - why not shout about what you've bought? The best way is to take to social media, of course, snap it and #OOTD for the 'gram and get hashtagging. Here are some more tips to support the cause: {#h-when-it-comes-to-supporting-black-pound-day-spending-your-pay-packet-is-not-the-only-step-why-not-shout-about-what-you-ve-bought-the-best-way-is-to-take-to-social-media-of-course-snap-it-and-ootd-for-the-gram-and-get-hashtagging-here-are-some-more-tips-to-support-the-cause}

• Shop from a black-owned business

• Share your purchases on social media with the hashtag #BlackPoundDay {#h-share-your-purchases-on-social-media-with-the-hashtag-blackpoundday}

• Recommend your new faves to a friend

• Share photos and take part in the conversation

• Upload your receipts to Black Pound Day so they can count the total

Happy shopping.

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