The best black-owned businesses to shop on Black Pound Day this Black History Month

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Three black women shopping laughing

by Jade Moscrop |
Updated on

From hair products, clothing, jewellery, beauty and fitness, we have you covered when it comes to shopping with the best black-owned businesses especially this Black History Month.

Landing on the first Saturday of every month, Black Pound Day gives us an extra excuse to shop, discover independent brands instead of going to our usual faves, and all to support a good cause. Even better.

The theme this year for Black History Month is "Time For Change: Action Not Words" focusing on being an ally rather than a passive bystander, "moving beyond short-term or performative gestures and taking real, long-term action".

What is Black Pound Day?

We hear you ask. Well, it's been more than a year since Black Pound Day was founded in June 2020 by So Solid Crew member Swiss.

Swiss was inspired by the Black Lives Matter movement and set up the monthly event to support the growth of the UK’s black economy. The goal: to encourage the British public to change their shopping habits and invest in the talents of black entrepreneurs.

Black Pound Day has its own searchable website directory, which covers everything you can think of including groceries, home improvements, plumbing and even takeaways.

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And as of summer 2022, Black Pound Day opened its first official storefront in Westfield London. The store will enable more than 80 black-owned businesses to sell to shoppers with a range of quality products within haircare, homeware, fashion, beauty and a variety of other sectors.

Black Pound Day founder, Swiss, said: "We are so excited to be in a position to create this opportunity to bring the best of our homegrown Black brands to the general High street consumer, ensuring sustainability and consistency all year round.”

He continued: “Glancing back to when we launched our pop-up store in 2021’s Black History Month, it was a momentous achievement. For those that participated, you could feel the energy shift, how we brought Black retail therapy to the high street, resulting in a mass feeling of reward, which was unprecedented.

"We really showed how impactful our spending power is, which totally exceeded our expectations. Customers left us with no choice but to go ahead and answer your calls to make the Black Pound Day Store a full-time retail experience all year round."

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When is Black Pound Day 2022?

Black Pound Day is on the first Saturday of every month, so don’t miss out on supporting Black Pound Day and spending your coins.

We've rounded up some black-owned brands and products for you to shop to celebrate Black History Month. Keep scrolling

Uoma Beauty was created by Nigerian-born, Sharon Chuter, a beauty industry expert based between London and LA. The brand is hugely popular with MUAs thanks to the stunning range of foundation shades and gorgeous colours that match all skin tones. The foundation delivers a customized longwear vibrant-matte finish with nourishing hydration, say no more, we're on our way.

It's cosy season and of course, we need to stock up on our candle collection. Liha and Abi are life long friends who with their black-owned brand LIHA "create beauty products that are, like us, a mixture of natural African roots and a quintessentially British attitude". This particular candle is made from clean-burning sustainable coconut wax blend with base notes of Geranium and Frankincense, top notes of Lavender and hibiscus invoking the fragrance of soft African Moss. One for us, one for our mums, one for our besties, Christmas is sorted.

Created for mixed textured hair, FYC For Your Curls offers four products: Shampoo, Conditioner, Refresh & Detangle spray, and Leave-In conditioner. All FYC products are vegan friendly and contain no silicones, sulfates or parabens, which is essential for healthy curls. The range is suitable for all kinds of mixed-textured hair, texture 3A to 3C. Tried & Tested by Deputy Commercial Content Editor, Natalie Corner: "I couldn't rave about these products more, especially for my 3c hair type. The detangling spray feels really hydrating and the leave-in conditioner I use religiously now and my hair has never felt stronger!"

Here We Flo, is a black-owned, female-founded and London-based family of brands that offer eco-friendly and organic period care, sexual health and bladder care. Co-founder Susan Allen met Tara Chandra as students at the London School of Economics, where they had an idea for a company that makes organic period care more accessible, affordable and adorable, all whilst giving back. The company also has XO! vegan, carbon neutral condoms and glo Bamboo pads.

Kitsch Noir is a London-based family-friendly, black greeting cards and stationery brand, founded by founder illustrator and podcaster Cherelle who designs the joyful illustrations that adorn planners, greeting cards, lunch bags and more.

Kerwin BlackburnKerwin Blackburn

London artist Kerwin Blackburn's collection of prints and original paintings celebrate diversity and cultural icons, capturing black famous faces through a lens of colour and vibrancy. We particularly love this vibrant painting of Diana Ross using the Jackson Pollock inspired 'action painting' technique. Other famous well-known black icons in his collection include like Stevie Wonder, Notorious B.I.G, Diana Ross and Jimi Hendrix.

Looking for art to decorate your pad, or even gift someone a stunning print for then look no further than Fy! The website, which is crammed full of artwork and home accessories, has curated an edit showcasing work by black artists from the Fy! community. We particularly love this Jungle Art Shower print by EllaJo Studio which reminds us of the holiday we're hoping for this year!

Looking for a cute gift or even to treat yourself, go for this Bey Make-Up bag from Kazvara Made It which features the Queen herself printed alongside lemons of course. There are also Solange and Nicki versions too.

Boucleme is a plant-powered hair care line created and founded by Michele Scott-Lynch in 2014. The range, which is free of sulphates, parabens and silicones, includes a whole host of products that promise to bring your curls to life no matter your curl pattern. We particularly love the brand's intensive hair conditioner which left our hair lusciously soft and hydrated. It has released a 30 Days To Curl Kit which covers everything you need to get started on your natural hair journey including curl cream, cleanser, conditioner, and defining gel.

There's a reason Dizziak's deep conditioner is an award winner. The creamy, lightly scented product make your curls and coils feel like they are nourished deep down to the root. Ingredients such as aloe vera, castor oil and shea butter feature across the Dizziak range and the bottles look great on your shelf.

Farai London is all about figure-hugging sexiness, and when Kylie Jenner wore one of the brand's dresses the rest they say is history. We love the bold and colourful designs and gorgeous cutouts from Zimbabwean-British designer and founder Mary-Ann Msengi.

Bring some bling to your child's doll collection. Tafari Dolls are the perfect gift for your children, and there's a whole range of dolls dressed in traditional African and Caribbean clothing and all with glorious afro hair crowns.

Good Night Stories for Rebel Girls Volume 4

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The fourth volume of the Rebel Girls books features the stories of 100 barrier-breaking Black women and girls from around the world including Naomi Osaka and Amanda Gorman to Ida B. Wells and Aretha Franklin. The series edited by Lily Workneh has landed itself on Oprah's Favourite Things 2021 list, so it's definitely worth a look.

How sweet are these puzzles? The perfect little gift for your kids, these puzzles are great to help them express their personalities all while learning and playing at the same time. Each puzzle is hand-made in the UK and made from FSC wood that is sourced in Ireland. Little Omo was founded in 2020 by Desriee Asomuyide, she discovered that the UK market for educational flashcards representing children of colour was non-existent. It was important that her one year old son Isaiah, and other children like him, see themselves represented through educational and developmental resources. And you can wrap everything up in matching face wrapping paper available here!

Afrocenchix Soothe Natural Scalp OilAfrocenchix

The very first product created by founders Joycelyn and Rachael under the Afrocenchix brand after they both suffered from traction alopecia. They formulated this scalp oil to help grow their hair back. It relieves itchiness, helps prevent a dry scalp and is eczema friendly. You wouldn't want to be without this!

Curated by Roman Dennis you can find quirky vintage glassware via his store Second Abode like these Luminarc Black Stemmed Champagne Flutes. We think they'll impress when it comes to hosting dinner parties.

Kourtney Kardashian has been seen trying out the SwearBy Skin LED Mask and quite frankly we're sold! The impressive wireless LED light therapy mask that can be recharged has yellow, blue and red light options that can tackle many complexion issues like fine lines, breakouts and hyperpigmentation. The black-owned beauty brand making LED affordable to all is the brainchild of Shenae Rae, who has made it her mission to make effective treatments accessible and not cost a fortune. Every skin can benefit from a bit of happy yellow light, but darker skins will particularly love it as they tend to suffer more from pigmentation problems and an uneven skin tone. Tried & Tested by Deputy Commercial Editor, Natalie Corner: "I've heard so much about LED light and how red, yellow and blue light can treat your skin. But heading to the salon is not always a feasible option. When I heard about SwearBy Skin mask it was like fate, it has timed ten minute sessions, and you just pop it on, sit back and relax. It's recommended three times a week so I'm looking forward to keeping up with my treatments without fear of it running out!"

Elephant & Bamboo is a sustainable home fragrance brand founded by mother and daughter duo, Babiche and Christia. Elephant & Bamboo use bamboo as a core material, which in some cultures is given as a house warming present. Their beautiful products are handmade and they create vegan candles, which are paraffin-free. Prices start at £23 for the super stylish pillar-shaped candles. Quite frankly we're obsessed with this Lychee and Peony diffuser.

MUM BUB HUB is concerned with the wellbeing of mums pre and postpartum developing skincare and essentials to prep your bits and soothe itchy, stretching skin. Treat yourself or your mummy pals to a Prep and Recover Bundle which includes their best selling Perineal Spray and Postpartum Bath Soak to soothe tender, bruised or swollen bits after birth and our Perineal Massage Oil and Nourishing Skin Oil. MUM BUB HUB is also a social enterprise, so all the profits from each product we sell goes directly toward providing access to free perinatal education/support on top of standard maternity care.

The beauty about Emolyne Cosmetics is they have three core products: Metamorphosis Velvet Semi-Matte Lipstick, the Metamorphosis Velvet Long Wear Lip Definer and the Metamorphosis Gel Lacquer nail polish and you can buy them all in the exact same shade as a complete kit. There are 15 red and 15 nude shades with five of each of those shade ranges dedicated to light, medium and deep skin tones, allowing everyone to access a perfect red or nude shade no matter their race or undertone. You can buy each product separately but The Complete Kit is calling to us, we just love how broad the shade range is.

This bra is "more than just a maternity bra", it is luxuriously soft and will keep you in comfort while running your errands in the day through to sleeping at night. It also features the unique Mumba clasp reminder for mums’ and the original BabyFocus print to provide stimulation and relaxation for your baby. Cleverly incorporating a discretion panel for a simple but effective way to feed discreetly in public.

Founder Tahlia Gray wanted to bring nude tights to the masses with more shades suitable for different skin tones. The brand Sheer Chemistry was born and it says: "We believe everybody has the right to go nude."

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The Black Pound Report 2022

Recognised as Britain’s leading authority on diversity, equity and inclusion, Lydia Amoah is an award-winning business coach, TV presenter, campaigner and founder of cultural change agency, BACKLIGHT. Lydia created and published a new Black Pound Report for 2022 that surveyed 3,500 participants about their purchasing experiences and decisions. It revealed that up to £4.5bn of multi-ethnic consumers’ disposable income is being ignored or overlooked by big brands and British businesses.

Multi-ethnic consumers are spending £230m every month on health and beauty and yet nearly four in ten Black female shoppers stated it is not easy to find cosmetics and skincare. multi-ethnic consumers spend 25 per cent more on health and beauty products than any other consumer. This is due in part to 22 per cent of all multi-ethnic consumers needing to go to specialist shops to get all their health and beauty products – increasing to 30 per cent for Black women.

Commenting on the findings, Lydia Amoah said: “When there is an audience spending £2.7 billion every year on health and beauty products, demonstrating that they want to spend their money with businesses on their high street, why on earth would brands not want a slice of that pie? The Black Pound Report is helping businesses to understand the value of inclusion in the products they create, stock and market.”

Multi-ethnic consumers are around twice as likely as white consumers to favour and trust brands that are representative of different communities, have considered ethnic diversity in the creation of their products and services and have diverse staff in their stores and across the business as a whole.

If a company or brand impressed them in some way, eight in ten (78 per cent) of multi-ethnic consumers would make a point of telling their friends about it compared to 67 per cent of white consumers, while 59 per cent of Black, Asian and multi-ethnic people say they are more likely to purchase products from a brand with an inclusive product range.

How can you support Black Pound Day?

When it comes to supporting Black Pound Day, spending your pay packet is not the only step - why not shout about what you've bought? The best way is to take to social media, of course, snap it and #OOTD for the 'gram and get hashtagging. Here are some more tips to support the cause:

• Shop from a black-owned business

• Share your purchases on social media with the hashtag #BlackPoundDay

• Recommend your new faves to a friend

• Share photos and take part in the conversation

• Upload your receipts to Black Pound Day so they can count the total

Happy shopping.

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