Alison Hammond ‘initially turned down This Morning role as Ruth Langsford replacement’

She's set to host the Friday edition of the daytime show alongside Dermot O'Leary

Ruth Langsford and Alison Hammond

by Nathan Katnoria |
Published on

After weeks of speculation, it was confirmed last month that long-running This Morning presenters Ruth Langsford and her husband Eamonn Holmes will be replaced by Alison Hammond and Dermot O’Leary as hosts of the Friday edition of the ITV daytime show.

But, according to reports, former Big Brother star Alison originally turned down her new role over “tokenism” fears amid claims This Morning bosses were looking to improve diversity on the show.

It’s claimed that the 45-year-old was happy to remain as the entertainment reporter on the show before editor Martin Frizell convinced her to take on the hosting gig.

Alison Hammond This Morning

A source revealed, “Alison has been on This Morning for more than a decade and had never been offered this job before. Then Martin Frizell makes a big announcement that he wants a black presenter and she is wanted for the role.

“ITV decided last year they wanted diversity on their programmes and then they decided to offer the presenting job to Alison. If you look up the dictionary definition of what tokenism means, then this is it.”

CHECK OUT Big Brother 2003 - where are they now?


CLOSER Big Brother series 3 where are they now? - slider

Adele Roberts Big Brother1 of 26
CREDIT: Shutterstock

Adele Roberts Big Brother

Adele was one of the original housemates and RAPPED in her audition tape saying why she deserved a place. Bold move. She was popular with her fellow housemates but sadly not with the voting public and was booted out with 62% of the vote on day 43. Still, what a stint.

Adele Roberts 20182 of 26

Adele Roberts 2018

A bone fide Big Brother success story, Adele is a DJ on Radio 1's Early Breakfast Show. We don't envy her the 4am starts though. Ouch. In November 2019, Adele became an I'm A Celebrity...Get Me Out Of Here! campmate.

Alex Sibley Big Brother3 of 26
CREDIT: Shutterstock

Alex Sibley Big Brother

When Alex entered the house, it was our strongly held belief that we was the fittest housemate EVER. It was a more innocent time. He came third with 27% of the vote.

Alex Sibley 20184 of 26
CREDIT: Twitter

Alex Sibley 2018

Alex remains an enthusiastic Big Brother fan and recently appeared on Big Brother's Bit on the Side. He is still very hot.

Alison Hammond Big Brother5 of 26
CREDIT: Shutterstock

Alison Hammond Big Brother

Alison was one of the biggest personalities in the Big Brother house but her card was marked with Alex and Jonny when she admitted she peed in the shower. Bafflingly, she came in 11th place.

Alison Hammond This Morning6 of 26

Alison Hammond 2018

Alison certainly had the last laugh - she's been a regular on This Morning since 2003.

Jade Goody Big Brother7 of 26
CREDIT: Shutterstock

Jade Goody Big Brother

Jade's time in the house was remarkable for her constant references to her "kebab", her inability to hold her booze, and her relentless good humour.

Jade Goody8 of 26
CREDIT: Shutterstock

Jade Goody 2008

Jade was a hugely popular TV personality when she left the house, but fell from grace following a controversial appearance on Celebrity Big Brother. She died in her sleep due to cervical cancer in March 2009.

Kate Lawler Big Brother9 of 26
CREDIT: Shutterstock

Kate Lawler Big Brother

Kate was the first female winner of Big Brother. Go, Kate!

Kate Lawler 201810 of 26
CREDIT: Virgin Radio

Kate Lawler 2018

Kate is now a DJ working on Virgin Radio in the afternoon slot (other cough Bauer cough radio stations are available).

Lee Davey Big Brother11 of 26
CREDIT: Shutterstock

Lee Davey Big Brother

Lee spent 18 days in the house. We don't remember a single moment of it.

Lee Davey12 of 26
CREDIT: Twitter

Lee Davey 2018

These days Lee's looking hubba hubba HOT and appears to be spending a lot of time in the gym or at the football. Which is a pretty sweet life.

Lynne Moncrieff13 of 26
CREDIT: Shutterstock

Lynne Moncrieff Big Brother

Lynne was the first person to be evicted from the Big Brother house. It's got to be someone of course, but ouch.

Lynne Moncrieff14 of 26
CREDIT: Instagram

Lynne Moncrieff 2018

Lynne now appears to have a business selling her own art, and she has an AWESOME pack of pet dogs.

Peter James "PJ" Ellis15 of 26
CREDIT: Shutterstock

Peter James "PJ" Ellis Big Brother

PJ's time in the house was made special by an oral sex act he received from Jade. He later denied it happened despite us all seeing it on the telly.

Peter James "PJ" Ellis16 of 26
CREDIT: Twitter

Peter James "PJ" Ellis 2018

PJ is now a solicitor and lover of Brum.

Sandy Cumming17 of 26
CREDIT: Shutterstock

Sandy Cumming Big Brother

We rather liked stylish Sandy, However, he decided the Big Brother experience was not for him and left by scaling a wall on day 20 after urinating in a bin.

Sandy Cumming18 of 26
CREDIT: Shutterstock

Sandy Cumming 2002

This is the last known sighting of Sandy.

Sophie Pritchard19 of 26
CREDIT: Big Brother

Sophie Pritchard Big Brother

Sophie entered the house on day ten and fell for Lee although they didn't get together until they'd left the house. The two married and had a son together.

Sophie Pritchard20 of 26
CREDIT: heat magazine

Sophie Pritchard 2010

Sophie and Lee split ten months after their son was born and Sophie appears to have stayed out of the limelight.

Spencer Smith21 of 26
CREDIT: Shutterstock

Spencer Smith Big Brother

Spencer came in ninth place. And that's about all we can recall of his time in the house. Soz, Spencer.

Spencer Smith22 of 26
CREDIT: Shutterstock

Spencer Smith 2010

Spencer appeared in Celebrity Four Weddings in 2010. We haven't heard anything of him since.

Sunita Sharma23 of 26
CREDIT: Shutterstock

Sunita Sharma Big Brother

Sunita was one of the original housemates but walked on day seven saying that Big Brother "was not her party".

Sunita Sharma24 of 26
CREDIT: Sunita Sharma

Sunita Sharma 2018

Sunita returned to her old job and now works as a barrister,

Tim Culley25 of 26
CREDIT: Shutterstock

Tim Culley Big Brother

Tim and his, ahem, natural brunette locks entered the house as a replacement for Sandy. He will forever be remembered for trying to secretly shave his chest hair.

Tim Culley26 of 26
CREDIT: Tim Culley

Tim Culley 2018

Tim appears to have returned to South Africa and has a fancy job at a design company. He still references Big Brother in his company bio.

“Alison was happy as she was, she loved interviewing the likes of George Clooney. She is amazing at it and it was enough for her,” they added to the Mail on Sunday.

It’s said that Alison finally decided to accept the job after speaking to Ruth, who encouraged her to take on the role.

Responding to the reports, an ITV spokesperson said, “To suggest that Alison’s position on This Morning is a result of anything other than talent and popularity with viewers is completely untrue.”

WATCH What happens backstage at This Morning? The cast spill some serious tea

READ MORE entertainment news

Kerry Katona and Holly Hagan sign up for Celebs on the Farm

Chloe Sims 'walks away' from on/off Pete Wicks romance in dramatic TOWIE scenes

Dawn Ward QUITS Real Housewives of Cheshire - and reveals why

Although they will return to present the show during “key holidays”, Ruth and Eamonn hosted their last Friday show earlier this month.

“You won’t be watching us anymore on a Friday, Alison Hammond and Dermot O’Leary will be here on Fridays from here on in,” Eamonn told viewers.

"Please we would ask you to be as nice and lovely to them, friends of ours as they are, we're very close to Alison and she has been to us for the past 15 years.

"We appreciate all of the love you have sent to us today, we send it all back to you, have a very merry Christmas, it’s been lovely having you and I think we will see everybody again."

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us