Reality TV fans have been drawing comparisons between a Love Islander and a TOWIE star on Twitter and now we’ve seen it, we can’t unsee it.
Lucinda Strafford has been making waves since entering the villa last week alongside Millie Court, instantly catching the eye of Brad McClelland who swiftly dumped Rachel Finni just hours after telling her she was just his type.
But some fans are more preoccupied by the fact she seems to have a doppleganger in one Ella Rae Wise from TOWIE.
Taking to Twitter in their droves to point out the resemblance, one said, “Anyone else think #Lucinda has got a look of that Ella from #towie or is it just me?!"
CHECK OUT: Love Island 2021's first Instagram posts
Love Island 2021's first Instagram posts slider
1 of 16Chloe Burrows
Chloe may have caught all the boys' attentions as evidenced in a recent explosive episode, but you can see she's always been a stunner from this uni halls pic taken way back in 2015.
2 of 16Faye Winter
Faye has certainly nailed this classic Instapose in this snap from 2019 - the hair, tan and Adidas bodysuit are all on point and a sign of things to come.
3 of 16Brad McClellan
A quick glance over Brad's insta and it's clear he uses it primarily to document his fitness journey. This snap from 2017 is from before it all began.
4 of 16Kaz Kamwi
Kaz was already a fashion blogger before she entered the Love Island villa, and so her first photo is appropriately professional looking (boo).
5 of 16Jake Cornish
Finally, a properly old photo! You can tell that Jake was already going to the gym when this photo was taken with a mate back in 2013.
6 of 16love-island-contestants-first-instagrams
PS. Enjoy this bonus pic of baby Jake with none other than footballer Wayne Rooney.
7 of 16Hugo Hammond
When he was a teenager, Hugo played Cricket for England's Physical Disability team.
8 of 16Hugo Hammond
PS. Baby Hugo for your viewing pleasure x
9 of 16Aaron Francis
Like Kaz, Aaron was already trying his hand as an influencer before he signed up to Love Island and so most of his photos are pretty glossy, but scroll down far enough and we found this photo of him seemingly winning an arm wrestle against Somoan Rugby Union player Many Tuilangi.
10 of 16Toby Aromolaran
Toby's not giving anything away with this sultry selfie from 2018, other than perhaps that he's heading off on his holidays, judging by his passport and boarding pass. He doesn't look that excited about it though, does he?
11 of 16Sharon Gaffka
In case you missed it, Sharon used to compete in beauty pageants and was Miss UK 2018. Here she is from the Galaxy pageant that same year.
12 of 16Liberty Poole
It looks like Liberty has always been a big fan of the finer things in life - as well as a blonde hair extension or two - judging from this snap with a pal from 2019.
13 of 16Liam Reardon
Viewers couldn't believe that Liam was only 21 when he entered the villa, but here's proof that Liam looked 30 way back in 2018 (regular teenaged boy for reference).
14 of 16Rachel Finni
This photo of Rach taken on a night out was posted in 2017 but captioned, "2 Years Ago ud83dude2b#CanILookLikeThisAgainPlease", so we can assume it's from way back in 2015.
15 of 16Millie Court
Proving she's always been a fan of posing up a storm in a bikini, we're majorly jeal of Millie's 2018 holiday to Cannes. Ahh, holidays - remember those?
16 of 16Lucinda Strafford
Right, we can't actually believe this 2018 photo of bombshell Lucinda - have Love Island checked her I.D.? Is she old enough to be on the show?
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“Anyone else think Lucinda #loveisland is the spitting image of Ella out of #towie ?? “ asked another, while one more wrote, “All I see when watching #LoveIsland is Millie looks like Amber Turner & Lucinda looks like Ella from Towie …”.
Meanwhile, Ella is hardly a shy and retiring wallflower on TOWIE either, earlier this year revealing that some of her more, erm, explosive scenes were cut “for legal reasons”.
Following a huge fallout with her best friend Kelsey Stratford over accusations she "had a fling with a married man", Ella said on social media, "Everyone's quick to comment on 'be kind', trolling and mental health, well practice what you preach.
"I wouldn't ever dream of commenting or messaging abuse to someone that I see on a TV program for a split second.
"Remember it's a show and we can film up to an hour a scene which can be cut to however they want to portray.
"I had said my point and stated facts but unfortunately didn't make the edit for legal reasons".
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Lucinda isn't the only Love Island/TOWIE comparison viewers have made, with fans pointing out that Millie and her current squeeze Liam Rheardon look A LOT like Amber Turner and Dan Edgar.