Look at this year's Love Island and what can you see? That's right, boobs everywhere. But not the top of boobs, as is traditional.
What we're seeing a lot of is a brave new world of boob: the underboob.
What is underboob?
According to the Urban Dictionary (always a reliable source) the definition of underboob is: "Cleavage visible from the part of the shirt that covers the bottom of the female breasts".
Some are calling it ‘the new cleavage’, with the Kardashians leading the way. And we know that any trend with Kylie and Kendall Jenner at the helm is going to be EVERYWHERE.
Whether you love the look or think it’s pretty awful, it looks like it’s a trend that’s here to stay.
CHECK OUT: underboob - celebs who love the trend
CLOSER: Celeb underboob
1 of 16Zara McDermott, Love Island
Zara McDermott rocked her curves in this cut-out swimsuit on Insta, and we were knocked out by a couple more underboob looks in the villa.
2 of 16Zara McDermott
Zara kept up the good work after leaving the villa, and wore this spectacular number at the launch of Dani Dyer's clothing range for In The Style.
3 of 16Georgia Harrison, Love Island
The Love Island 2017 contestant LOVES a swimsuit, and this one gives some serious underboob.
4 of 16Montana Brown, Love Island
This is a strong example of underboob from Love Island's Montana Brown during her time in the villa. She revealed the gruelling secrets behind the villa bodies.
5 of 16Christine McGuinness
Christine rocked a solid underboob look in a post about mental health. Sure, we'll go with that. Whatever makes the Real Housewives of Cheshire star happy is cool by us.
6 of 16Charlotte Crosby, Geordie Shore
The Geordie Shore and CBB star spent A LOT of money on her surgery, so it makes sense to show it off with a bit of underboob.
7 of 16Kylie Jenner
Trendsetter Kylie Jenner is a big advocate for flashing the underboob.
8 of 16Georgia Kousoulou, TOWIE
TOWIE's Georgia Kousoulou gives the trend a glam twist with this look to rock those killer curves.
9 of 16Kourtney Kardashian
Kourtney LOVES a bit of underboob, especially the 'oh my bikini's just a bit too small for my knockers' look.
10 of 16Kate Wright, TOWIE
Former TOWIE star and SO of Rio Ferdinand Kate Wright gives a red hot take on the underboob trend.
11 of 16Sophie Kasaei , Geordie Shore
It looks like Geordie Shore's Sophie Kasaei has been taking tips from Kourtney Kardashian with this itsy-bitsy-teeny-weeny-red-underboob-bikini.
12 of 16Chloe Ferry, Geordie Shore
Plastic surgery fan Chloe Ferry gives an interesting take on the underboob trend with this velvety, cut-out top.
13 of 16Chloe Khan, Big Brother
Controversial Chloe goes for the teeny-weeny bikini option for a bit (well, a lot) of underboob action.
14 of 16Kendall Jenner
The third Kardashian on the list, Kendall took the trend to her tee-shirt for a '90s feel.
15 of 16Rosie Williams
Rosie has a fierce style on Love Island, and we've seen a few underboob looks from the Welsh solicitor on the island.
16 of 16Demi Sims, TOWIE
New TOWIE cast member, and sister of show legend Chloe Sims, Demi wasted no time getting her underboob out on the show.
READ MORE
Love Island outfits: what are the islanders wearing and where can you buy it?
WATCH: Shannon Singh spills the tea on her 'deleted scenes' in the villa | Love Island Secrets
In more Love Island related news, Shannon Singh may have only been on the show for three days but she certainly made an impact with the rest of the Islanders.
While the Love Island 2021 cast were in quarantine ahead of their time on the show, Shannon made demands to the producers which made those couple of weeks even better for the rest of her co-stars.
"Quarantine for me was mint. My chaperone was class, I could have happily stayed in quarantine," Brad McClelland explained.
Sharon then admitted, "My chaperone and I got on really well. It was better when we were allowed alcohol. I was drinking alcohol and watching the euros."
But when Brad revealed he was only allowed alcohol a week into lockdown, Sharon explained how it came about.
"That was Shannon. [She] kicked off and was like 'I'm not doing this, if we're not allowed alcohol', so yeah, we were allowed it halfway through."