EastEnders cast: how much the soap’s stars can earn on Instagram

Ten EastEnders stars with the greatest earning potential on the 'gram

Ben Mitchell, Stacey Slater and Freddie Slater on EastEnders

by Nathan Katnoria |
Updated on

As the stars of one of the biggest soaps on TV, it’s no surprise that the EastEnders cast receive a pretty penny for appearing on the show. But there’s also another way for them to make money.

We’re, of course, talking about Instagram, which a whole host of telly stars use to make extra income outside of their day job.

It’s now been revealed how much the cast of EastEnders could earn on Instagram and it’s certainly not to be sniffed at…

The team at ICE36 have sourced the potential Instagram earnings of the popular EastEnders actors to reveal the highest-earning stars, so here’s a rundown of the top ten.


EastEnders cast potential Instagram earnings

Bobby Brazier as Freddie Slater on EastEnders1 of 10

10) Bobby Brazier - Freddie Slater

Instagram followers: 174,000
Estimated Instagram earnings per post: £650

James Bye as Martin Fowler on Eastenders2 of 10

9) James Bye - Martin Fowler

Followers: 180,000
Estimated Instagram earnings per post: £673

Kellie Bright as Linda Carter on EastEnders3 of 10

8) Kellie Bright - Linda Carter

Instagram followers: 200,000
Estimated Instagram earnings per post: £748

Jessie Wallace as Kat Slater on EastEnders4 of 10

7) Jessie Wallace - Kat Slater

Followers: 206,000
Estimated Instagram earnings per post: £770

Danny Walters as Keanu Taylor on EastEnders5 of 10

6) Danny Walters - Keanu Taylor

Followers: 221,000
Estimated Instagram earnings per post: £826

Max Bowden as Ben Mitchell on EastEnders6 of 10

5) Max Bowden - Ben Mitchell

Followers: 223,000
Estimated Instagram earnings per post: £833

Shane Richie as Alfie Moon on EastEnders7 of 10

4) Shane Richie - Alfie Moon

Followers: 261,000
Estimated Instagram earnings per post: £975

Natalie Cassidy as Sonia Fowler on EastEnders8 of 10

3) Natalie Cassidy - Sonia Fowler

Followers: 284,000
Estimated Instagram earnings per post: £1,062

Jamie Borthwick as Jay Brown on EastEnders9 of 10

2) Jamie Borthwick - Jay Brown

Followers: 322,000
Estimated Instagram earnings per post: £1,204

Lacey Turner as Stacey Slater on EastEnders10 of 10

1) Lacey Turner - Stacey Slater

Followers: 495,000
Estimated Instagram earnings per post: £1,851

Having played Stacey on and off since 2004, Lacey Turner is one of EastEnders’ most popular cast members. She has almost half a million followers on Instagram so it’s no surprise that Lacey can potentially demand a hefty fee for a sponsored post, raking in an estimated £1,851 per post.

Lacey Turner as Stacey Slater on EastEnders
Stacey Slater star Lacey Turner is EastEnders' highest earner on Instagram ©BBC/Jack Barnes/Kieron McCarron

In second place is Jamie Borthwick, who plays Jay Brown and joined the cast of EastEnders when he was just 12 years old. Jamie’s been nominated for a number of awards over the years, taking home the gong for Best Dramatic Performance from a Young Actor or Actress at the British Soap Awards in 2008. He’s got an Instagram following of 322,000 and can earn an estimated £1,204 per for a sponsored post.

Completing the top three is an EastEnders legend: Natalie Cassidy, who plays the iconic Sonia Fowler. Joining the cast in 1993, when she was 10 years old, Natalie’s had three stints as Sonia and has also appeared on Celebrity Big Brother and her own reality show, Natalie Cassidy: Becoming Mum. She returned to Albert Square in 2014 and has played Sonia ever since, with the character currently loved up with boyfriend Reiss Colwell. With just shy of 300,000 followers, Natalie commands an estimated fee of £1,062 for a sponsored Instagram post.

Although the EastEnders lot's Instagram earnings aren't to be sniffed at, they aren't the biggest earners on the social media platform. That honour actually goes to a Hollyoaks star, Jorgie May Porter.

She's potentially the highest overall earner of any British soap star, making an estimated £2,830 per post.

WATCH Alan Fletcher reveals what it's like on the Neighbours set | Neighbours secrets

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us