Friday turned out to be a PR disaster for 23-year-old pop singer Rita Ora.
WATCH: RITA ORA STORMS OUT OF INTERVIEW OVER CALVIN HARRIS RUMOURS
She began the day by issuing a challenge to her Twitter followers, writing: "Dropping my new song Monday if this gets 100,000 retweets"
But despite her quickening career (think judge on the Voice, pop singer, star in the highly anticipated Fifty Shades of Grey and host to BBC Radio 1's Teen Awards) her Ritabots, who are supposed to be close to 3.94 million, left her hanging, high and dry, with less than 2,000 retweets.
The slight did not go unnoticed either as seen in her own retweet of one fan's comment: "Where her 3.9m followers at when you need them smh."
A few hours later both the original tweet and the retweet were deleted.
Rita Ora later insisted that they had nothing to do with her or her label, writing: "By the way my Twitter got hacked somebody is threatening to release new music I've worked really hard on.
"Nothing comes out until I'm ready.
"When it's ready we will drop music! Luckily I caught the hacker really quickly and deleted the post. Thank you!!"
So what do you believe? PR stunt gone horribly wrong? Or are her claims on the up and up? Have your say down below!