Holly Willoughby has expressed her fears for her nine-year-old son Harry, amid the terrifying Momo Challenge that’s been sweeping social media
The ‘game’ has been linked to the suicides of several children, including a 12-year-old girl in Argentina and reported deaths in Columbia and India.
As the craze threatens to hit UK shores, This Morning dedicated a segment of yesterday’s show to discussing the dangers, which is when Holly shared her fears for Harry.
“Harry is nine so he watches things on YouTube,” she told clinical psychologist Anna Colton.
CHECK OUT Holly Willoughby: All her clothes from This Morning and where to get it cheaper on the high street
Holly Willoughby: All her clothes from This Morning and where to get it cheaper on the high street
1 of 6TUESDAY 3 May
Today Holly has opted for a smart casual look. She's wearing a blue floral ruffle top, black trousers and black heels. What we're loving about this outfit is that you can dress it up with heels like Holly, or keep it casual with trainers. Holly's outfit costs more than £150 but we've found a high street dupe...What Holly is wearing:Ditsy floral contrast broderie ruffle blouse, Warehouse, £69.Clara trousers, Sezane, £95.**Where you can get Holly's look for less on the high street:**From New Look you can recreate Holly's entire outfit for less than £40...
2 of 6holly willoughby this morning outfit 3 may 2022
3 of 6WEDNESDAY 4 May
It's Wednesday and again Holly has opted for a smart/casual outfit. She's paired a white shirt, green midi skirt and nude heels together. Again this is a great outfit if you're heading into the office or going out for lunch with the girls. Holly's outfit is on the pricer side, so we've found a similar look that'll save you some cash...What Holly is wearing:Pure Collection linen shirt, John Lewis, £85.Suede wrap skirt, Jigsaw, £285.**Where you can get Holly's look for less on the high street:**From River Island you can copy Holly's style for less than £70...
4 of 6holly willoughby 4 may 2022
5 of 6THURSDAY 5 May
It's Thursday and for her final look of the week, Holly is wearing a blue and white floral dress. The This Morning presenter looks gorgeous and we're loving this dress. We're not the biggest fan of the £200+ price though, so we've found a high street dupe.What Holly is wearing:Fellini blue and cream tropical print cotton shirt dress, L.K. Bennett London, £299.**Where you can get Holly's look for less on the high street:**From Forever Unique you can recreate Holly's outfit for less than £60...
6 of 6holly willoughby this morning outfit
“I’ve been aware of this because I’ve seen it in the press but I didn’t quite understand how it works and how it just pops up on these things so it’s there all the time. Do I draw his attention to it? Do I mention it to him? I don’t know, I’m a mum. I don’t know what to do.
“The worrying thing is, with something like Momo, it’s spread by fear. If I went home tonight and said to Harry, ‘There’s this thing called Momo…’ is he then going to go to school tomorrow and say, ‘Have you heard about Momo?’”
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Reports say that the ‘game’ infiltrates popular children’s platforms like YouTube, Whatsapp and Snapchat, with a haunting doll-like avatar sending violent and distressing imagery and threats.
The ‘challenge’, supposedly created by hackers in South America, encourages kids to perform increasingly dangerous tasks, ultimately ending in self harm and even suicide.
However, there’s yet to be any recorded footage of the challenge and some experts are doubting it’s authenticity.
According to a report by The Guardian, “These stories being highly publicised and starting a panic means vulnerable people get to know about it and that creates a risk.”
“Currently we’re not aware of any verified evidence in this country or beyond linking Momo to suicide,” said a Samaritans spokesperson. “What’s more important is parents and people who work with children concentrate on broad online safety guidelines."