We’ve long been fans of Holly Willoughby’s glamorous wardrobe, bubbly presenting style and sunny personality, and we've grown to think of her as the ULTIMATE blonde.
So we were more than a little taken aback when she shared this insane throwback of herself from her modelling days rocking brunette hair.
Naturally, Holly is still looking GORGEOUS in the snap, wearing a beige roll neck sweater and on trend (for the 90s) red trousers, complete with a dark lip and sleek bob.
She’s captioned the post, “Once upon a time in a land before blonde..." and followers couldn’t get enough of the dramatic switch up.
“Blonde or brunette, still beautiful girl,” said one follower, and another wrote, “Ohhhh love that colour on you!!”
Some were firmly team blonde – “Stay blonde holly 🙏 please” – and others thought she should take the plunge back to dark – “Love the brunette.. be brave have a change”.
CHECK OUT: Everything Holly Willoughby wore on This Morning and where to get it cheaper on the high street
Holly Willoughby: All her clothes from This Morning and where to get it cheaper on the high street
1 of 6TUESDAY 3 May
Today Holly has opted for a smart casual look. She's wearing a blue floral ruffle top, black trousers and black heels. What we're loving about this outfit is that you can dress it up with heels like Holly, or keep it casual with trainers. Holly's outfit costs more than £150 but we've found a high street dupe...What Holly is wearing:Ditsy floral contrast broderie ruffle blouse, Warehouse, £69.Clara trousers, Sezane, £95.**Where you can get Holly's look for less on the high street:**From New Look you can recreate Holly's entire outfit for less than £40...
2 of 6holly willoughby this morning outfit 3 may 2022
3 of 6WEDNESDAY 4 May
It's Wednesday and again Holly has opted for a smart/casual outfit. She's paired a white shirt, green midi skirt and nude heels together. Again this is a great outfit if you're heading into the office or going out for lunch with the girls. Holly's outfit is on the pricer side, so we've found a similar look that'll save you some cash...What Holly is wearing:Pure Collection linen shirt, John Lewis, £85.Suede wrap skirt, Jigsaw, £285.**Where you can get Holly's look for less on the high street:**From River Island you can copy Holly's style for less than £70...
4 of 6holly willoughby 4 may 2022
5 of 6THURSDAY 5 May
It's Thursday and for her final look of the week, Holly is wearing a blue and white floral dress. The This Morning presenter looks gorgeous and we're loving this dress. We're not the biggest fan of the £200+ price though, so we've found a high street dupe.What Holly is wearing:Fellini blue and cream tropical print cotton shirt dress, L.K. Bennett London, £299.**Where you can get Holly's look for less on the high street:**From Forever Unique you can recreate Holly's outfit for less than £60...
6 of 6holly willoughby this morning outfit
Yesterday’s incredible throwback isn’t the first time we’ve had a glimpse into Holly’s former life as a model, after last year footage resurfaced of her modelling a bra for underwear brand Pretty Polly.
In the advert – which was filmed when Holly was just 18 – she is again sporting darker locks as she stares into the lens seductively and says, “Don’t squeeze them. Lift them” in an American accent.
Ooh-er.
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Holly and her co-presenter Phillip Schofield are currently away from their day jobs on their Christmas holidays, with Eamonn Holmes and Ruth Langsford holding the fort on the This Morning sofa.
And for anyone worried that Holly had quit This Morning for good, you can rest easy, as they’ll both be back on our screens after New Year to make January a little easier.
Phew.