Mum of three Emma Willis has opened up about the pressure she was under to breastfeed after welcoming her first daughter Isabelle 12 years ago.
The normally private mum was speaking to pal Giovanni Fletcher on her Happy Mum, Happy Baby podcast when she made the revelations, admitting that she was left feeling like "a bad mum" when people judged her for using formula.
"I felt like a bad mum because for the first three days at home, I felt like I’d been feeding her 24 hours a day, but really no milk had been coming out," she said.
"So she’d had nothing. And literally she just turned and you could just see it and I took her to A&E immediately."
CHECK OUT: a look back at Emma and Matt Willis' relationship timeline
Emma and Matt Willis' relationship timeline slider
1 of 12Emma and Matt start dating
The couple met in 2004 while Matt was in Busted, and Emma was a presenter on MTV. A year later, in 2005, the pair started dating.
2 of 12Emma and Matt get enagaged
Two years after dating - in March 2007 - Matt proposed to Emma while they were away in Venice.
3 of 12Emma and Matt's first presenting job together
The same year as their engagement, the couple had presented MTV's Spanking New Music Tour 2007 together. This was the first job they did together.
4 of 12I'm a Celebrity: Extra Camp
In both 2007 and 2008, Emma and Matt presented on I'm a Celebrity: Extra Camp, alongside TV presenter Mark Durden-Smith. This came a year after Matt was crowned King of the Jungle.
5 of 12Emma and Matt present at the BRITs
In February 2008, they presented coverage of the BRITs for ITV2 together.
6 of 12The couple present coverage of the BAFTAs
Shortly after the BRITs, Emma and Matt both went on to present red carpet coverage of the BAFTA Awards for E! Entertainment Network. This was alongside TV and radio personality, Ryan Seacrest.
7 of 12Emma and Matt get married
In July 2008, the couple got married after being engaged for just over a year. Their wedding was at Ruston Hall in Northamptonshire.
8 of 12The pair become parents
By June 2009, Emma and Matt had their first child together - their first daughter, Isabelle Catherine Willis.
9 of 12Emma and Matt have a son
In March 2011, the couple welcomed their second child, and first son, Ace Billy Willis.
10 of 12They have their third child
Emma and Matt had their third child in May 2016 - Trixie-Grace Willis.
11 of 12Emma and Matt renew their vows
To celebrate their 10-year wedding anniversary, the pair decided to renew their wedding vows in 2018. They returned to Ruston Hall and got their close friend, Stephen Mulhern, to wed them. Matt Willis took to Instagram to show his love for Emma in a post, "I actually managed to hang on to her for 10 years... I'm still not sure how? I know I'm punching before you all comment that! "I am the luckiest guy in the world. I get to spend the rest of my life with this kind beautiful powerful woman. She is the most amazing wife and mother and I could not be more proud to be her husband. Thank you for the best years of my life... ❤ufe0f❤ufe0f."Btw, I took 20 of these photos before I got one where she was not blinking because of the flash. ud83eudd26ud83cudffb♂ufe0f"
12 of 12Emma joins Matt on his podcast
In 2020, Matt Willis started a podcast with comedian, Matt Richardson - When No One Is Watching. They had other guests such as Tom Fletcher, Iain Sterling, Rylan and Vicky Pattison. On their 10th episode, they had Emma on as a guest to confess what she gets up to when no one is watching. "This week we have only gone and talked to my wife @emmawillisofficial about everything she gets up too when no one (me) is watching... "It was by far the weirdest one for me to do. But was mega fun, and a learning opportunity for us," he wrote on the 'gram.
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She continued, "I still continued to try to breastfeed for as long as I could because that was the thing to do. Everybody that came in to visit me, I felt like I was looked down on.
"Every time they came in and there was a bottle of formula next to me, it was kind of like, 'Ooh, not persevering?'
"I was like, 'I am persevering, but she wants more and I haven’t got any.' So I had to top her up with [formula]."
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The former Big Brother host became emotional as she recalled how her own mum had to step in to alleviate her depression.
Emma and her husband, Busted frontman Matt, have chosen to keep all three of their kids’ faces off social media but occasionally fans are treated to a glimpse of their home life.
She’s previously opened up about how they keep their marriage in tip top condition, telling Hello! magazine, "It is important to make sure you make time for each other as otherwise you get buried in other stuff like, cooking, cleaning, washing and the kids and you stop and say, 'Have we actually had a full conversation with each other today or was it just, can you get the stuff out of the tumble dryer?'"