You might need a bit of Pantene on that, Chloe...
Chloe Ferry has (inadvertently) revealed the terrible damage years of bleach and extensions have done to her hair.
Chloe, 23, was caught on camera as she filmed Geordie Shore series one million (approximate figure) on the streets of Newcastle.
The reality star's hair looked...well, frankly, in a bit of a state. Matted, frizzy and broken.
Oh, Chloe love.
CHECK OUT classic Geordie Shore cast - then and now
GEORDIE SHORE CAST THEN AND NOW SLIDER
1 of 30Charlotte Crosby in 2011
Charlotte Crosby takes to the red carpet before appearing in the first ever series of MTV'S Geordie Shore.
2 of 30Charlotte Crosby now - aged 27
Charlotte's had a massive transformation over the years, and has been smashing it in her career since her Geordie days. She's recently hosted her own TV show 'Just Tattoo Of Us', released her own book and fitness DVD, and has her own clothing range!
3 of 30Holly Hagan in 2011
Before her Geordie Shore debut, Holly Hagan looked like this.
4 of 30Holly Hagan now
Now, it would seem that Holly's taken some inspo from Kim K, as her look has drastically changed.
5 of 30Greg Lake in 2011
Greg appeared in Geordie Shore from the very beginning, but didn't make it past series 1. Oops.
6 of 30Greg Lake now
Greg is now married to Hollyoaks star Jennifer Metcalfe, with whom he has a baby together. Awww.
7 of 30Gaz Beadle in 2011
Here's Gaz before embarking on his long-running career on Geordie Shore.
8 of 30Gary Beadle now - aged 29
In terms of poses not much has changed - he still loves a good selfie and photoshoot. But believe it or not, this Geordie hunk has left the dating scene behind, because he's loved up with girlfriend Emma McVey. They even recently had their first child together!
9 of 30James Tindale in 2011
James's debut on Geordie Shore saw him spend 90% of his time at the gym and the remaining 10% flexing his muscles in the mirror.
10 of 30James Tindale now
Looks like he stuck at it!
11 of 30Jay Gardner in 2011
'The dad of the Geordie group' Jay was the oldest member of the show. Who could forget those iconic brows...
12 of 30Jay Gardner now
And years later, his brows are still on fleek.
13 of 30Vicky Pattison in 2011
Fiesty Vicky has had quite the transformation over the years...
14 of 30Vicky Pattison now
But she's since dropped her wild child days and is now engaged to fiancé John Noble.
15 of 30Sophie Kasaei in 2011
Sophie joined the Geordie Shore show in series 1, but was axed for her bad behaviour 2 years later. Naughty.She later returned to the show in 2016 with a slightly newer cast!
16 of 30Sophie Kasaei now
She's since glowed upppppppp.
17 of 30Ricci Guarnaccio in 2011
Ricci joined the show in series 2, and had a rollercoaster of a relationship with Vicki Pattison.
18 of 30Ricci Guarnaccio now - aged 31
It would seem that since leaving the show he's decided to embark on a new journey....of growing a beard.
19 of 30Rebecca Walker in 2012
Rebecca also joined the show in series 2, and was known for her bust-ups, dramas and fallouts.
20 of 30Rebecca Walker now
Now, she's ditched the party days and has recently become a mum. Say WHAT?!
21 of 30Daniel Thomas
Dan joined Geordie Shore the fourth series and left at the end of series 5.
22 of 30Daniel Thomas now
He doesn't look all that different now, but he's certainly been enjoying life (and the gym).
23 of 30Scott Timlin 2013
Life and soul of the party Scotty T joined the show in series 4.
24 of 30Scotty T now
And WHAT a career this Geordie has had. From winning Celebrity Big Brother to landing a cameo appearance in Neighbours to even having a girlfriend (well, for a bit), he's definitely seen success in the media industry.
25 of 30Marnie Simspon 2014
Marnie was one of the last cast mates to join Geordie Shore - entering the house in series 7. Back then, she described herself a "natural beauty".
26 of 30Marnie Simpson now - aged 25
Marnie had several cosmetic procedures done since being on the show, including a nose job, lip fillers and a boob job. She has also just moved in with boyfriend Casey Johnson after meeting on MTV dating show 'Single AF'.
27 of 30Aaron Chalmers then
Tatted-up Aaron Chalmers joined in the eighth series and had an infamous on-off relationship with Marnie. It was SO juicy to watch.
28 of 30Aaron Chalmers now
Aaron has recently quit Geordie Shore to focus on his career as an MMA fighter, along with his spending more time on his relationship.
29 of 30Kyle Christie then
How young does Kyle look?! We barely even recognised this Geordie Shore star.
30 of 30Kyle Christie now
Well HELLO there Kyle. Talk about a transformation people.
READ MORE celeb news
Vicky Pattison shares horror snaps as she's injured at sister's WEDDING
Chloe has previously told Closer that she likes to look like an, ahem, adult toy.
Speaking about her numerous surgeries, she told us: “I like to look like a blow-up sex doll.
“I look like a completely different person. I feel fantastic about that – amazing."
WATCH Jordan Davies reveals why splitting from Megan McKenna worked out for the best
Chloe's boyfriend and Geordie Shore co-star Sam Gowland said: “Every lad loves a fake look. If any lad says they don’t, they’re lying.” He added: “Fake nose, fake tits, fake teeth – love it.”
Speaking about his own looks, he said: “I don’t need surgery. I think that’s more of a girl thing, isn’t it? I’ve had tooth veneers, but that’s all I need."
Hmmm.
In other Geordie news, Sophie Kasaei opened up to Closer about how she lost £70k and was nearly made bankrupt after she was axed from the show.
"A few years ago, following my first stint on Geordie Shore, I opened a small shop in my hometown of South Shields," she told us.
"It was a boutique hair and beauty salon. I spent all my savings on it, which was about £70,000. My heart wasn’t really in it and I was hardly there.
"After several months, I realised it was making a loss and one day I woke up and I had £10 left in my account. I had to close the shop and take out a loan, but I was close to being made bankrupt. I’m much more careful with money now."