Molly-Mae Hague, Sophie Habboo and Olivia Attwood all can’t get enough of this ‘old money’ dress brand

What do Molly-Mae Hague, Sophie Habboo and Olivia Attwood all have in common? Aside from the zillion Instagram followers and great cheekbones? They all rely on this small fashion-but-mighty fashion brand for 'old money' style dresses that promise never to go out of style.

Please enter - Odd Muse - the luxury dress brand with the entire celeb lot in a chokehold.

Launching in 2020 by Aimee Smale, Odd Muse proves that investment dresses you can wear again and again don't need to cost the earth, with her popular, wear-always designs are forever going viral on TikTok and Instagram.

Celebrities who have proudly worn Odd Muse include Molly-Mae Hague wearing a collared button up dress to her Wimbledon debut, Amanda Holden who wore a white a-line mini dress whilst filming BGT and Strictly's Tasha Ghouri, who made a case for a flattering yellow frock via her Instagram feed.

Shop Odd Muse here or check out the exact styles loved by your favourite celebs below...

SHOP: Celebs wearing Odd Muse

Molly-Mae Hague

Molly-Mae wore The Ultimate Muse Collar Maxi Dress, £125 to her Wimbledon debut which, as a result, completely flew out of stock. The Molly-Mae effect, ladies and gentleman! With a flattering ankle-skimming length and luxe button-up detailing, this is the perfect dress for summer dinners, holidays and watching the tennis.

Olivia Attwood

Looking radiant in yellow, Olivia Attwood relied on the Halter Neck Midi Dress, £135 during an appearance on ITV's Loose Women. It's elegant and timeless thanks to it's gorgeous halterneck style and structured bodice.

Vicky Pattison

The reality star is extremely loyal to a Odd Muse frock and wore the Halter Neck Midi Dress, £135 for Channel 4's Sunday Brunch, whilst relying on the best-selling Structured Mini Dress, £135 in white for her hen do.

Tasha Ghouri

The Love Island turned Strictly Come Dancing star is a big fan of Odd Muse's High Waist Square Neck Midi Dress, £145 with fans commenting, 'You beautiful little princess!!' and 'Cutie 🩰'. We completely agree.

Sophie Habboo

Newlyweds co-host and Made In Chelsea star, Sophie Habboo wore a gorgeous lemon-hued, fluted mini frock to the French Open - pairing the Muse Dropped Hem Mini Dress, £125 with a white shoulder bag, white heels and plenty of gold jewellery. She also wore the Exclusive Muse No. 1 Dress, £165 for her fancy evening plans, pairing the look with classic black court heels.

Amanda Holden

Season presenter Amanda Holden swears by Odd Muse and wore the brand's Split Sleeve Mini Dress, £135 whilst presenting Britain's Got Talent. Amanda later wore the Ultimate Muse White Jacket, £105 on the way to the Heart office to present her radio show.

Olivia Hawkins

The Love Island icon also relies on Odd Muse for looking chic at events and wowed in the White Dropped Hem Mini Dress, £125 to celebrate Ekin-Su's new beauty launch.

Aimee Jakes is Closer’s trending content editor. As well as writing about skincare launches, high-street fashion and gym bag essentials, she’s forever chatting to celebs about their fancy beauty routines. Follow her on Instagram here.