TOWIE star and self-styled Diva Forever Gemma Collins has launched her own branded hand sanitiser and we're (almost) speechless.
Is this a genius idea? Shameless cashing in on fears surrounding a global pandemic? We simply can't decide.
Gemma announced the latest addition to her range on Instagram, revealing that it's sold exclusively at her online shop for a frankly pretty expensive £5 per 60ml bottle.
We can't find any evidence to suggest this, but maybe she's planning to donate a load to NHS staff. That would be cool.
In other Covid-cashing-in / taking advantage of a situation like a glamorous Alan Sugar (delete as appropriate) news, Gemma recently launched another mask range.
The GC showed off the latest addition to her clothing range on Instagram, asking, "Are you OK, hun?
"Well, frankly, no I'm not, I'm wearing a mask."
While stating that, "This product is not intended to prevent, cure, or treat, any health condition, nor should it be considered a substitute for a surgical face mask," Gemma did assure fans that it's suitable for adults and children and comes in small, medium and large.
Gemma's ever patient mum, Joan Collins, modelled both available colours, classic GC pink:
And slick black:
The masks cost £12 each and are available from the Gemma Collins collection.
Gemma's In The Style range also includes two masks, priced at £5 each:
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Gemma Collins In The Style masks
1 of 2Gemma Collins 'I'm claustrophobic Darren' mask
Claustrophobic, hun? Us too.
2 of 2Gemma Collins mood face mask
You say mood, we say vibe.
Check out more from Gemma Collins' In The Style range
Gemma Collins In The Style collection - slider
1 of 11Gemma Collins 'Mood' Pink Sweatshirt
Because the GC is just our forever mood, tbh.
2 of 11Gemma Collins 'We Will Get Through This' Top
Remind yourself (and anyone you walk past in Sainsbury's) that things will be okay, GC style.
3 of 11Gemma Collins 'Working From Home' T-Shirt
If your WFH style can only be described as 'in bed watching Netflix' this one's for you...
4 of 11Gemma Collins '5k Run' t-shirt
LOL. Is there anything worse than being tagged in a 5k challenge? Is there?!
5 of 11Gemma Collins Black Oversized 'I'm Claustrophobic Darren' Meme Unisex Sweatshirt
Single? Taken? Nope, I'm claustrophobic Darren. We're literally obsessed with the jumper.
6 of 11Gemma Collins White 'The GC' Meme Unisex Sweatshirt
She's the Queen of reality TV so why not show your support in this jumper than literally has her looking as sassy as ever on it?
7 of 11Gemma Collins White 'Which GC Are You Today' Meme Unisex T-Shirt
This is one of our favourite memes of ALL TIME. On a serious note though, what GC are you today?
8 of 11Gemma Collins White 'I Just Wanna Be Me' Meme Unisex T-Shirt
If you've not seen that video of Gemma saying "I just wanna be me" while everyone else is shouting in the background then you need to Google it and buy this top.
9 of 11Gemma Collins Black 'Ain't Ever Gonna Get This Candy' Meme Unisex T-Shirt
Okay so Gemma may be in an on/off relationship with James 'Arg' Argent but that doesn't take away from the fact that she told him he's "never gonna get this candy" on TOWIE.
10 of 11Gemma Collins White 'Falling For F--kboys' Meme Unisex T-Shirt
The caption on the t-shirt speaks for itself but so does the photo of Gemma falling over on Dancing on Ice. Bless her...
11 of 11Gemma Collins Black 'Payday' Gemma & Pony Meme Unisex T-Shirt
This meme speaks to us on a personal level. "When it's pay day and you start buying unnecessary sh-t" is 100% us.
Read more celeb news
Gemma Collins launches In The Style pyjama collection and it's exclusively plus size
TOWIE's Tommy Mallet's 'b-llocks' new trainer range and where you can buy them
TOWIE's Danielle Armstrong opens up about 'horrendous' birth of daughter Orla Mae
Watch: Gemma's CBB housemate Megan McKenna reveals why she quit reality TV
In related news, it looks like a new woman could be walking into TOWIE, just in time for the show's tenth anniversary.
Liam 'Gatsby' Blackwell has been flirting up a stormall over Instagram with Paul Hollywood's horse-loving ex-girlfriend Summer Monteys-Fullam.
He just can't seem to stop liking her pictures, and we all know that a cheeky Insta like is basically the 2020 equivalent of asking someone to dance.
Could we be seeing another 'helicopter ride on the first date' scenario? It's a 'yes please' from us.