George @ Asda launches first ‘elevated’ collection and it’s very fancy

We all know that timeless basics are the best place to start when creating your signature style. All we want is easy-to-chuck-on basics that 1) look like we've made an effort 2) are easy to mix and match and 3) don't cost the earth.

Luckily, our friends over at George @ Asda have launched their first-ever luxe clothing collection named 'Exclusively by George' and it's full of sizzling essentials you will wear time and time again. The best part? The range starts from £12 meaning you can look put together without having to sell the toaster on Depop.

Combining effortless tailoring and timeless style, the 40-piece collection epitomises laid-back luxury, with slouchy suiting, crisp cotton dresses and ribbed knit separates in a range of stylish shades. Highlights from the gorgeous new range include a pink two-piece suit complete with wide-leg trousers, a chic oversized striped jumper and a luxe champagne satin co-ord perfect for making a statement this summer.

We can all agree that the supermarket clothing collection just embodies, 'laid-back luxury'. Very fancy, indeed.

The collection is available in most stores from May 11th and you can check out some of our favourites below...