Alison Hammond’s favourite dress brand is currently up to 50% off – shop while you still can

Who knew Phase Eight was the place to shop?

alison hammond dress

by Cigdem Tanrioglu |
Updated on

Fancy getting your hands on some celeb-approved dresses that will have you looking great this summer? Of course you do, and Phase Eight is just the place to pick up those figure-flattering frocks that will have you feeling as fabulous as the likes of Alison Hammond and Lorraine Kelly.

When we think about Phase Eight, we usually visualise dramatic gowns that you’d only ever be able to pull out for a special occasion, such as a wedding guest dress. However, in recent years, the brand has had a complete makeover, with more casual, tailored styles taking the forefront – so much so that several of our fave presenters have embraced our screens wearing Phase Eight dresses.

We’re talking linen midi dresses worthy of a picnic date and tailored styles that will keep you looking profesh in the office. Oh and, of course, we can’t forget those stunning occasion dresses worthy of any spring wedding or even a race day dress.

Still not convinced? Then check out our edit of the best Phase Eight dresses to shop right now.

SHOP: The best Phase Eight dresses

Louella Tie Shirt Dress
Price: £40 (was £95)

Alison Hammond's favourite denim dress is now nearly 50% off, and still available in most sizes.

Geri Gingham Maxi DressPhase Eight
Price: £49.50 (WAS £99)

Nothing says summer more than a cute gingham dress. Not only will this frock look perfect at a summer party or picnic, but it is half-price too – what’s not to love?

Leila Cotton Floral Midi DressPhase Eight

If you’re on the hunt for a frock that will work for more than one occasion, then this bold floral gown is the one for you. Wear with metallic heels and a clutch for a summer wedding, and swap to flat sandals and a raffia bag for your holidays. Plus there’s a matching mini version availablefor your little one.

Becky Tie Front Midi DressPhase Eight

If you’re going to invest in any dress this summer, it has got to be a white linen one. Not only will this timeless classic look great for summers to come, but we love that it features a 100% cotton lining, so you don’t need to worry about it being see-through.

Sara Tiered Maxi DressPhase Eight

Stop the press: we’ve found the perfect dress for those summer garden parties. Just picture this vibrant yellow frock with a pair of raffia wedges and oversized sunglasses – it is guaranteed to brighten up the day (even if the weather takes a turn).

Celila Linen Midi DressPhase Eight
Price: £79 (WAS £119)

Sometimes you just need a figure-flattering dress that will instantly make you feel great – and that dress is this beautiful blue number. Everything from the ruched bodice to the A-line skirt and floaty sleeves will leave you feeling seriously body-confident.

Lina Printed Long Sleeve Midi DressPhase Eight

When it comes to dressing for a wedding, you can’t go wrong with an elegant, floral print dress. And while this stunning style will look perfect for a spring or summer occasion, it will look equally gorgeous during the cooler months, too. What more could you want?

Buttercup Floral DressPhase Eight
Price: £44.50 (WAS £89)

Fancy channelling your inner boho babe? Simply pop this vintage-inspired smock dress on with a pair of cowboy boots for a festival-worthy look that Kate Moss would be proud of.

Nicky Broderie Swing DressPhase Eight

We know this broderie dress may seem pricey, but trust us when we say you will get SO much wear out of it. Pair it with trainers for the school run, sandals for brunch date, or wear it over a bikini during your holiday. The outfit opportunities are endless.

Shola Linen Ruched Bodice DressPhase Eight
Price: £59 (WAS £119)

Fancy grabbing yourself a dress that looks way more expensive than it actually is? This bargain linen frock has all the makings of a designer style, just without the big price tag. We’re obsessed.

Lucinda Fit And Flare DressPhase Eight

Whether you’re heading to the races or are trying to find a great gown for a summer wedding, this fit and flare will have you sorted. Pair with nude heeled sandals and a statement clutch bag for an easy occasion-worthy outfit.

Rosalina Pink Linen Shirt DressPhase Eight

Worried about looking professional at work during a summer heatwave? We’ve got your back with this oh-so-chic shirt dress. The linen fabric will keep you feeling cool, while the tailored fit will get the HR nod of approval. Plus, it can easily double up as a beach cover-up during your summer holidays – talk about value for money.

Mollie Pleat Maxi DressPhase Eight
Price: £99 (WAS £139)

Wedding season is in full swing, and this pleated maxi ticks all of the ‘best dressed guest’ boxes. Simply add some designer-inspired metallic earrings, a clutch bag and heels and get ready to pose for the wedding photographer.

Julissa Frill Wrap DressPhase Eight

An ultra-flattering dress that will look great at pretty much any occasion? We’re sold. No, but seriously, this wrap dress will have you looking pristine with minimal effort – all you need to do is add the accessories.

Which celebrities wear Phase Eight?

If you fancy nabbing some celeb-approved dresses this season, then you’re in luck. Most recently, Alison Hammond was spotted in a delightful denim dress which can be pulled out of the wardrobe at any time of the year.


Meanwhile, Lorraine Kelly has graced our screens in several styles, including a gorgeous printed frockand a seriously slick leather shirt dress. And if that wasn’t enough, GMB presenter Susanna Reid has woken us up with several fabulous outfits from the brand.

Are Phase Eight dresses true to size?

Worried about ordering the wrong size dress? While sizing varies between styles, Phase Eight dresses generally fit true to size. However, if you’re still unsure, then we recommend checking out the brand’s size guide to ensure you order the best size for your body.

Are Phase Eight dresses expensive?

While we all love to grab a bargain, Phase Eight does sit on the slightly more expensive side of the high street as dress prices can vary from £35.50 for a sale dress to £450 for a bridal gown.

However, the higher price point does mean the quality of clothing is slightly better than some more affordable brands. We like to think of our Phase Eight dresses and investment purchases that we’ll be pulling out at any given opportunity.

Cigdem Tanrioglu is Closer's Deputy Style Editor. As Closer's resistant mid-size expert, she’s usually found scouring the high street for the best feel-good buys, or on a beach obsessing over her horoscope.

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