Welcome to Closer's guide to shopping the best New Balance dupes online, from the nostalgic New Balance 330s to the super comfy and stylish 327s that look amazing dressed up or down. If you consider yourself a trainer lover, you've probably heard of New Balance, the shoe brand that has a pair for absolutely everyone and suits every taste. New Balance started back in the 80s and has been a go-to trainer brand for as long as we can remember.
The brand is loved by celebrities and influencers alike and has even been worn by royalty, with Kate Middleton having been spotted wearing some New Balance Fresh Foam Cruz V2 running trainers. Styles such as the 530s, 550s and 327s have become highly lusted-over and complete sell-outs. If your trainer budget doesn't stretch far, but you still want to get your hands on the trendiest (and comfiest) trainer out there, we've scoured the internet for some pretty good dupes.
Closer's pick of the best New Balance dupes, at a glance:
As original and lusted-over sporty New Balance 530s, £100, and New Balance 327s, £110, are pretty pricey, we've scoured the internet to find the very best dupes the British high street has to offer. From classic styles to a pop of colour, here are our top picks of the best New Balance dupes on the internet.
In fact, M&S's New Balance 327s dupe is so convincing that it has already done the round on TikTok. User BudgetingMum shared her top spot, excitedly sharing that she has found the perfect dupe for the 327s for just £45 in the beloved high street giant.
SHOP: The best New Balance dupes to shop online 2025
Editor's Choice
m&swww.marksandspencer.com
These New Balance 537 dupes have gone viral, with M&S providing the ultimate copy for the sell-out shoe. Not only are they available in a huge array of sizes (half sizes included), but they come in black as well as beige. Just like the originals, these have been designed with a chunky sole to cushion every step.
If you don't believe the hype, you should, as they have received a staggering 1441 trusted reviews, with customers calling them lightweight, super comfy and affordable.
Pros
- Good grip
- Different colourwways available
- Chunky sole for comfort
- Comfortable and light
Cons
- May need to size down
Best New Balance 550 dupe
schuh www.schuh.co.uk
You don't get much cooler than New Balance 550s, that were originally released in 1989 as a basketball shoe but came back into the game in 2020. They have remained popular ever since and come in an array of different colourways. These dupes from schuh look incredibly similar, with a chunky sole and and colourful cut-outs.
Pros
- Great value
- Available in black and white and beige
- Chunky rubber sole
Cons
- Not available in size bigger than a 6UK
Best New Balance 327 dupe
M&Swww.marksandspencer.com
We've already featured these M&S trainers in this guide, but we truly believe they are the best dupe out there for the ever-so-popular New Balance 327s. We love the beige colourway, which is similar to the best-selling New Balance version.
They don't just look the part either, the reviews speak for themselves when it comes to comfort and how they are 'so light it is like walking on a cloud'.
Pros
- Half sizes available
- Cushioned and comfy
- Lightweight feel
Cons
- Fabric can be prone to fraying
Best for affordability
Next www.next.co.uk
Another incredible dupe for the New Balance 537s, these chunky Comfort® Suede Stitch white and beige neutral trainers are an absolute steal. Next are so good at creating fashion forward, good quality trainers and we love the real suede panelling.
Pros
- Comfortable with a cushioned footbed
- Read suede
- Half sizes available
Cons
- Not many reviews
Best for a pop of colour
SHEINwww.shein.co.uk
Even though New Balance offer a huge amount of neutral and white colourways, they also love colours, especially when it comes to the hugely popular New Balance 550s and 537s that come in a variety of colours. These chunky trainers from SHEIN tick all the dupe boxes as well as being a little bit different. We love the green laces and neon colours. Customers love them, too, as they currently have a 5/5 review rating on SHEIN's website.
Pros
- Colourful
- Chunky sole
- Lightweight
Cons
- Some sizes not available
Best New Balance 530 dupe
M&Swww.marksandspencer.com
Another brilliant pair from M&S, these chunky mesh trainers are a great dupe for the New Balance 530s. Available in two colourways, we love these easy-to-wear shoes, which are perfect for everyday wear.
Pros
- Available in two colour options
- Antibacterial foam padding
- Vegan friendly choice
Cons
- Could be difficult to keep clean
Best for working out
H&Mwww2.hm.com
Looking for a pair of New Balance dupes you can wear to the gym and then to brunch? These H&M trainers are chunky and bouncy enough to see you through a workout.
Pros
- Lots of colours available
- Great value
- True to size
Cons
- Hard to clean
Best New Balance dupes FAQs
Why are New Balance so popular?
With a breadth of styles available, it is understandable why New Balance trainers are so popular and adored by celebrities alike. They have been around for decades, as well as the various styles, including the iconic 550s, 537s and 530s, they are famed for their comfort and cushioning support. They offer wide-width options, making them a top choice for people with different foot shapes and sizes.
Are New Balance dupes good?
While you might never replicate New Balance originals in terms of quality (after all, they're over £100 for a reason), you will get a pretty spot-on dupe in terms of how they look. Sometimes, it's hard to tell the dupes from the originals because they're that good. Many dupes may look similar but lack the same comfort and durability.
Hannah Mellin is the Commercial Content Writer across heat and Closer Online where she covers anything from what the Love Island stars are wearing to reiki healing. Outside of work, Hannah can be found cooking up a storm in the kitchen at home or taking her sausage dog, Waffle, on outdoor adventures (probably to a pub).