Walking into George, Asda's very own fashion line, we were shocked at how stylish everything was. Were we in Zara, or Asda? With over 500 new-in styles, and prices start from just £3.50, it's safe to say our interest was piqued.
George's collection consists of everything from flip flops to bikinis, to workwear fits and cool trainers, but we’re particularly obsessed with their selection of summer dresses which is nothing short of epic. Many of the styles have already proved popular, such as this Red V Neck Maxi Trapeze Dress, only £15, ideal for summer thanks to its classic v-neckline, adjustable shoulder straps and lightweight fabric for a comfy yet elegant dress you’ll want to throw on for any and every occasion. Looking a lot pricier than it is, it's no wonder it's racking up plenty of five-star reviews on George at Asda online.
But, that's not all. The selection of wonder George Asda dresses is endless, so to help narrow down your options, we’ve scoured through the lot of the George at Asda dresses and put together the ultimate edit of budget-friendly frocks to add to your shopping basket. Shop below.
SHOP: Best new-in dresses from George at Asda
George at Asdadirect.asda.com
Bang on-trend for SS24, a broderie detail midi is a firm favourite in our summer wardrobe. We particularly enjoy the puff sleeves and square neckline for that extra feminine touch.
George at Asdadirect.asda.com
Printed dresses are key for making a statement this summer time. With a colourful abstract design, scoop neckline and midi length, make this your go-to vacation dress this summer. Pair with some flats, such as Birkenstocks or the perfect Hermes sandal dupes.
George at Asdadirect.asda.com
Planning a trip to a sunny destination? Don’t forget to pack this green patterned sun dress – it’ll be one of the staples you reach for the most - trust us. Reviewers suggest sizing down for the perfect fit.
George at Asdadirect.asda.com
We’re big fans of this maxi dress in a bright striped print – its eye-catching multi-coloured stripes are striking enough for a summer party, while its lightweight, floaty vibe gives it a breezy, relaxed feel.
George at Asdadirect.asda.com
If you prefer understated colours and designs, this embroidered ruffle dress is a great option for you. Available in sizes 6 to 28, you're sure to find the perfect fit. Make sure to size up, as reviewers claim the silhouette comes up a little bit small.
George at Asdadirect.asda.com
Statement yet effortless – this red maxi sun dress is easy to style up with a pair of strappy heels, or down with your favourite Birkenstocks.
George at Asdadirect.asda.com
Yet another puff sleeve dress, can you really blame us? Made from 100% cotton, the breathable fabric means you'll stay cool on the hottest summer days. Already selling out in most sizes, make sure to be quick.
George at Asdadirect.asda.com
We love the dressy flutter sleeves on this zebra print dress. Easy to pair with heels for an evening out, but it works just as well with sandals for a chic daytime look.
George at Asdadirect.asda.com
This blue floral mini is ideal for when the sunshine arrives. Comfy and breezy, it easily nails effortlessly chic dressing and reviewers suggest that is the perfect dress for those on the petite side.
George at Asdadirect.asda.com
This dress features adjustable straps, brilliant for those with a larger bust, as well as pockets. A win-win. Pair with your fave sandals, sunnies and crossbody bag for the perfect dinner with friends or Sunday stroll look.
George at Asdadirect.asda.com
When summer hits, we’re looking for breathable materials to encase ourselves in – and this sleeveless v neck linen look dress gives us that, and then some.
George at Asdadirect.asda.com
As everyday dresses go, this one has it all: a flattering belt-tie, puff sleeves and cute embroidery.
George at Asdadirect.asda.com
This red shirred dress is perfect for summer, made from a breathable crepe fabric and complete with an on-trend mini length.
George at Asdadirect.asda.com
With puff sleeves and midi length, we predict this green gingham will sell out ASAP, so make sure you snap it up.
George at Asdadirect.asda.com
We were immediately drawn to this dress’s pretty swirl print and bright design. It also has a loose fit, making it ideal for wearing in the heat.
What styles of dresses are available at George Asda?
George Asda offers a wide range of dress styles to suit various occasions and tastes. You can find casual dresses, maxi dresses, midi dresses, shift dresses, as well as as options for formal occasions, including cocktail dresses and party dresses.
Are George Asda dresses true to size?
Generally, George Asda dresses are considered true to size, but it's always a good idea to refer to the specific size guide provided on their website.
What is the return policy for dresses purchased from George Asda?
George Asda has a flexible return policy. If you're not completely satisfied with your purchase, you can return most items within 100 days, provided they are unworn, in their original condition, and have all tags attached.
Phoebe Denman is a Style Writer for heat and Closer where she covers fashion and beauty content. She writes broadly across both for print and online, covering everything from trend reports and shopping pages, to product reviews and chatting to celebs about their style faves.