Alison Hammond: Great British Bake Off outfits and high street dupes

This is where to shop the icon's outfits from the show.


by Samantha Price |
Updated on

It's not just Alison Hammond's This Morning outfits that have left us wanting to steal her style - now that GBBO is back on telly, we're turning our attention to Alison Hammond's Great British Bake Off outfits as well. To say we were excited when we found out Alison would be joining the line up of presenters alongside Paul Hollywood, Prue Leith and Noel Fielding is a total understatement.

CREDIT: @britishbakeoff / Instagram

Yes, the national treasure herself has earned her place in the Bake Off family. That's all after carrying daytime TV, hosting the BAFTAs and having a cameo in Stormzy's music video. Despite being new to the series, Alison Hammond and her team of stylists have created a whole wardrobe of looks on Bake Off that we're just dying to get our hands on.

Her steal-worthy style can be replicated for an affordable price, which is why we've put together some of her best looks from the show, along with dupes you can shop on the high street. So, if you're keeping up to date with Series 14 of GBBO - get ready for loads of laughs and loads of iconic looks from the queen of telly.

Here's where to shop Alison Hammond's Great British Bake Off outfits from her debut appearance on the show.

SHOP: Alison Hammond's Great British Bake Off outfits

Alison's Blue Leopard Print Dress

CREDIT: Channel 4

The Final

Week nine is the Great British Bake Off Final, and Alison is back for this week's episode to crown this year's winner of Bake Off. We've loved Alison's outfits this season, and what an outfit to finish on. This Dancing Leopard dress is a real showstopper.

Alison's Leopard Print Dress DupeDancing Leopard


This is the exact dress seen on Alison in the Great British Bake Off final from the brand Dancing

Alison's Star Print Dress

CREDIT: Channel 4

Week Eight

Alison looks like a star in this brightly coloured print dress featuring retro inspired design. We've found the dress in a different colourway from SimplyBe that you can get your hands on if you act fast enough. Any Twisted Wunder dress is a great alternative, as the brand has a lot of similar styles and prints that we just adore.

Alison's Star Print Dress DupeSimplyBe
Price: £54 (was £60)


The exact dress that Alison is wearing sold out. Thankfully, there's an alternative of the popular

Alison's Blue Paisley Dress

CREDIT: Channel 4

Week Seven

Alison is wearing this a Karen Millen dress in this picture, but unfortunately, the Batik Belted Midi Shirt Dress is now sold out. So, we've found a pretty close dupe for the designer dress for much, much less featuring the same blue colourway and paisley print.

Matalan Blue Paisley Wrap Mini DressMatalan
Price: £10 (was £17)


We've found this gem in the Matalan sale for a steal of £13.60. Its sizes run to a size 20, and it

Blue Vanilla Paisley Belted DressBlue Vanilla
Price: £18 (was £28)


Featuring a similar paisley print and colourway, we're inspired by the Karen Millen original for

Alison's Leaf Print Dress

CREDIT: Channel 4

Week Six

It's botanical week, and Alison is wearing this leaf print dress that's on very much on theme. Pretty flutter sleeves, wrap detail and palm leaf print look amazing on Alison. We love the warm honey highlights in her hair that are brought out with the vibrancy of this dress.

Green Curve Tropical Leaf Print Cold Shoulder Maxi Dress Rated 4.8 out of 5Roman
Price: £35 (was £55)


This gorgeous Tropical Leaf Print Cold Shoulder Maxi Dress from Roman is now on offer. Perfect to


We've also found this Tropical Leaf Ruffle Dress on Apricot. It features the same wrap design, a

Alison's Pink Floral Co-ord

CREDIT: Channel 4

Week Five

Alison looks stunning in this smart blazer and trouser co-ord set featuring vibrant floral print. Gold jewellery and mermaid waves really set the outfit off.

Alison's Pink Floral Co-ord DupeASOS


Perfect for formal occasions, this Suit Blazer in Black Floral Print from ASOS has a similar pink

Alison's Navy Floral Dress

CREDIT: Channel 4

Week Four

We've found an exact match for what Alison is wearing at Dancing Leopard. The navy shirt dress has bold pops of orange colour that complement Alison so well.

Alison's Navy Floral Dress DupeDancing Leopard


You can find a dupe in this Dancing Leopard Dove Dress featuring navy colour and orange bamboo

Alison's Camouflage Jacket

CREDIT: Channel 4

Week Three

Keeping it casual, Alison was seen wearing this camouflage jacket. Accessorised with big hoop earrings, and layered over a denim blue shirt dress and a pair of black flared leggings, she looked oh-so stylish.


As Alison is a fan of Yours Clothing, we've found a dupe in this Green Camo Print Utility Shacket

Alison's Navy Shirt Dress

CREDIT: Channel 4

We've found the exact shirt dress as seen on Alison, with tie waist detail and textured fabric. You couldn't get more versatile with this dress, and you can either dress it up or dress it down - plus, it also comes in black.

Alison's Navy Shirt Dress DupePrettyLittle Thing


Yet another PrettyLittleThing find that we've spotted on Alison, and this textured shirt dress

Alison's Polka Dot Black and White Dress

CREDIT: Channel 4

Week Two

We spotted (no pun intended) Alison wearing this stunning wrap dress with polka dot print, tiered skirt and puff sleeves. Like Alison, you could layer yours with a plain long-sleeved black t-shirt underneath if you find the neckline is too low.

Alison's Polka Dot Black and White Dress DupePrettyLittleThing


Alison is wearing this EXACT Black Printed Tiered Tie Waist Maxi Dress from PLT. This one is an

Alison's Leopard Print Blazer

CREDIT: Channel 4

Week One

The first episode kickstarts with Alison wearing this daring blazer with bold leopard print. She styled hers with a plain white vest top and a pair of white trousers, understated gold jewellery and soft curls.

Alison's Leopard Print Blazer DupeDebenhams
Price: £23 (was £45)


You can get a pretty close dupe for the look over at Debenhams, in the form of this Leopard Print

Pssst... if you're also liking the look of Noel Fielding's outfits, you can shop Noel Fielding's Bake Off shirts here from our friends over at Heatworld.

When is the Great British Bake Off on?

You'll be able to catch GBBO on Channel 4, every week on Tuesday at 8pm. If you missed this week's episode, you can catch up later on at Channel 4+1, or on the Channel 4 website.

Who are Alison Hammond's styling team?

Alison's styling team consists of Fashion Stylist Stevie B, Hair Stylist Michelle Sultan and Make Up Artist Mikey Phillips, who've worked towards creating looks for Alison throughout her career.

They're the team we have to thank for putting together Alison's fabulous looks on Series 14 of the Great British Bake Off. And, Alison herself for being a gem, of course.

CREDIT: @makeupbymikey / instagram ©CREDIT: @makeupbymikey on Instagram

But it's not just GBBO - her styling team have worked with Alison on This Morning, as well as for red carpet events and special appearances. That's why we're looking forward to seeing what looks they'll create on this season of the Great British Bake Off, because Alison always looks unreal every. single. time. 👏

Main image credit: Channel 4

Samantha 'Sam' Price is a Beauty, Fashion & Wellness Products Writer at Closer magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother & Baby and Spirit & Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.

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