Alison Hammond: Great British Bake Off outfits and high street dupes

This is where to shop the icon's outfits from the show.

alison-hammond-bake-off-outfits (1)

by Samantha Price |
Updated on

It's not just Alison Hammond's This Morning outfits that have left us wanting to steal her style - now that GBBO is back on telly, we're turning our attention to Alison Hammond's Great British Bake Off outfits as well. To say we were excited when we found out Alison would be joining the line up of presenters alongside Paul Hollywood, Prue Leith and Noel Fielding this year is a total understatement.

Alison Hammond is also hosting The Great British Bake Off For Stand Up To Cancer 2024, with some famous faces taking part. Stand Up To Cancer UK, the joint national fundraising campaign between Channel 4 and Cancer Research UK, has celebrated a decade of partnership which has raised more than £113m to fund life-saving cancer research. All the money raised by Stand Up To Cancer funds the research which helps take discoveries to treatments.

Along with Series 14, Alison Hammond and her team of stylists have created a whole wardrobe of looks on Bake Off that we love. Her steal-worthy style can be replicated at affordable price, which is why we've put together some of her best looks from the show. So, if you're keeping up to date with GBBO - get ready for plenty of laughs and loads of iconic looks from the queen of telly.

Here's where to shop Alison Hammond's Great British Bake Off outfits.

When is the Great British Bake Off: Stand Up To Cancer on?

The Great Celebrity Bake Off for Stand Up To Cancer 2024 started on Sunday, 17 March. Tune in each week on Channel 4 at 7.40pm to watch. There usually have been a total of five episodes in each series, so we're expecting the same from this year's series, too.

SHOP: Alison Hammond's Great British Bake Off outfits

Alison's Black And White Floral Dress

alison-hammond-bake-off-stand-up-to-cancer
©@su2cuk

SU2C: Series 7, Episode 5

And that draws us to a close of another brilliant series of Celebrity Bake Off. For the final episode, Alison wears a lovely black and white floral wrap dress from ASOS. Unfortunately low in stock, we've found some alternatives for you to shop to get Alison's look.

ASOS Curve Pleated Bodice Plunge Neck Midi Dress In Mono Floral PrintASOS

This popular Pleated Bodice Plunge Neck Midi Dress on ASOS is selling fast. It has a similar mono print to the original that Alison's wearing, as well as a flattering waist detail that really compliments anyone's figure.

Where to get a dupe of Alison's look:
ASOS Curve Pleated Bodice Plunge Neck Midi Dress In Mono Floral Print, £55 on ASOS

New Look Curves White Floral Kimono Maxi DressNew Look

Almost like the OG print but in the reverse, this New Look White Floral Kimono Maxi Dress is a fab one for the warmer months with it's flirty split hem and feminine shape.

Where to get a dupe of Alison's look:
New Look Curves White Floral Kimono Maxi Dress, £39.99 on New Look

Alison's Yellow Floral Co-Ord

alison-hammond-bake-off-outfits-1
©@su2cuk instagram

SU2C: Series 7, Episode 4

Unfortunately, Alison's fab Vero Moda shirt and trouser co-ord is mostly out of stock. (Besides one pair of the Vero Moda trousers in a size 22) But, we've found some good old dupes with a bit of a likeness if you're loving the look.

Can't get your mind off the print? It's also available to shop in dress-form from the Vero Moda store on Amazin. Browse in sizes XS to XL.

Where to get a dupe of Alison's look:
Vero Moda Women's Dress, £22.91 - £23.11 on Amazon

boohoo Large Scale Floral Relaxed Fit Shirtboohoo
Price: £18.40 (was £23)

www.boohoo.com

We love this co-ord from boohoo with a similar large floral blooms print. Style open with a black tee underneath just like Alison for a more casual vibe or wear buttoned up for a dressy look. There's only a few shirts left, so run - don't walk.

Where to get a dupe of Alison's look:
boohoo Large Scale Floral Relaxed Fit Shirt, £18.40 on Boohoo
boohoo Large Scale Floral Wide Leg Trousers, £17.60 on Boohoo

If you're not fussed about the print and you just love a trendy co-ord, how about this one from Very? Now 20 per cent off with the code 'APRIL' at checkout, we could (without a doubt) see Alison in something like this.

Where to get a dupe of Alison's look:
Very Curve Satin Mono Print Blazer, £35 on Very
Very Curve Printed Wide Leg Trouser, £30 on Very

Alison's Moon And Star Print Dress

alison-hammond-bake-off-outfits
©@makeupbymikey

SU2C: Series 7, Episode 3

Alison wears another dress from her favourite brand this season, Scamp & Dude. Luckily, this dress still has loads of sizes in stock. The best part? It's now reduced in the sale.

Scamp & Dude Teal With Black Moon Star And Lightning Bolt Maxi DressScamp & Dude
Price: £35 (was £115)

scampanddude.com

This highly-sought after Scamp & Dude dress is currently trending, and it's no wonder why. As well as being in this gorgeous teal colour that's perfect for spring, it's now reduced from £115 to a fabulous £35. Wow.

Where to get Alison's look:
Teal With Black Moon Star And Lightning Bolt Maxi Dress, £35 on Scamp & Dude

Alison's Pink Star Print Dress

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©@britishbakeoff / Instagram

SU2C: Series 7, Episode 2

In this episode, Alison wore a fabulous star print dress from Scamp & Dude, which is also available to shop on BrandAlley, only currently in stock for sizes UK6 - UK14.

Alison's Magenta Star Pink DressScamp & Dude
Price: £57 (was £110)

www.brandalley.co.uk

Selling fast, Alison's Magenta Star Pink Dress from Scamp & Dude comes in a stunning bright pink colourway. Don't worry if your size isn't in stock, there are loads of star print dresses to shop from the brand to browse.

Where to get Alison's look:
Pink Star Print Midi Dress, £57 on BrandAlley
Magenta Star Shirred Maxi Dress, £55 on Scamp & Dude

Alison's Animal Print Dress

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©@britishbakeoff / Instagram

SU2C: Series 7, Episode 1

Bake Off announced that they would be airing a special Stand Up To Cancer Bake Off, starting on Sunday 17th March at 7.40pm on Channel 4. For the episode, Alison wears a lovely animal print dress from Scamp & Dude.

Alison's Animal Print DressBrand Alley
Price: £35 (was £115)

scampanddude.com

And, you can shop the exact dress here, from Brand Alley. Unfortunately, sizes are low in stock, so we'd suggest to shop this beauty while you can. But not to worry, there are plenty of other designs at Scamp & Dude with the same vibe if you're loving Alison's outfit here.

Where to get Alison's look:
Scamp & Dude Blue Printed Frill Midi Dress, £35 on Scamp & Dude

Alison's Blue Leopard Print Dress

Series 14, Episode 9

Week nine is the Great British Bake Off Final, and Alison is back for this week's episode to crown this year's winner of Bake Off. We've loved Alison's outfits this season, and what an outfit to finish on. This Dancing Leopard dress is a real showstopper.

Alison's Leopard Print Dress DupeDancing Leopard

This is the exact dress seen on Alison in the Great British Bake Off final from the brand Dancing Leopard, which is bold, bright and absolutely brilliant. Bravo, Alison. It also comes in extended sizing from sizes UK20 - UK28. So, if you want to recreate her look, shop the links below.

Where to get Alison's look:
Alva Midi Shirt Dress In Bright Blue Leopard Extended Sizing, £55 on Dancing Leopard
Alva Midi Shirt Dress In Bright Blue Leopard, £55 on Dancing Leopard

Alison's Star Print Dress

Series 14, Episode 8

Alison looks like a star in this brightly coloured print dress featuring retro inspired design. We've found the dress in a different colourway from SimplyBe that you can get your hands on if you act fast enough. Any Twisted Wunder dress is a great alternative, as the brand has a lot of similar styles and prints that we just adore.

Alison's Star Print Dress DupeSimplyBe

The exact dress that Alison is wearing sold out. Thankfully, there's an alternative of the popular Twisted Wunder Ziggy Maxi Dress in a different colourway at Simply Be. We definitely suggest that you snap it up while you still have the chance.

Where to get a dupe of Alison's look:
Twisted Wunder Ziggy Star Maxi Dress, £60 on Simply Be

Alison's Blue Paisley Dress

Series 14, Episode 7

Alison is wearing this a Karen Millen dress in this picture, but unfortunately, the Batik Belted Midi Shirt Dress is now sold out. So, we've found a pretty close dupe for the designer dress for much, much less featuring the same blue colourway and paisley print.

Alison's Live Unlimited Blue Paisley Dress DupeJohn Lewis
Price: £55 (was £89)

www.johnlewis.com

Snap up this Curve Paisley Print Swing Shirt Midaxi Dress from John Lewis while you still can. The dress from Live Unlimited really features elements from the dress that Alison is wearing above, from the colour to the print.

Where to get a dupe of Alison's look:
Live Unlimited Curve Paisley Print Swing Shirt Midaxi Dress, £55 on John Lewis

Blue Vanilla Paisley Belted DressBlue Vanilla
Price: £16 (was £28)

bluevanilla.com

Featuring a similar paisley print and colourway, we're inspired by the Karen Millen original for this dupe. However, the fact that this Paisley Belted Dress is now under £20 in the Blue Vanilla sale is inspiring us even more, to be honest.

Where to get a dupe of Alison's look:
Blue Vanilla Paisley Belted Dress, £16 on Blue Vanilla

Alison's Leaf Print Dress

Series 14, Episode 6

It's botanical week, and Alison is wearing this leaf print dress that's on very much on theme. Pretty flutter sleeves, wrap detail and palm leaf print look amazing on Alison. We love the warm honey highlights in her hair that are brought out with the vibrancy of this dress.

Green Curve Tropical Leaf Print Cold Shoulder Maxi Dress Rated 4.8 out of 5Roman
Price: £35 (was £55)

www.roman.co.uk

This gorgeous Tropical Leaf Print Cold Shoulder Maxi Dress from Roman is now on offer. Perfect to dress up or down, it's as lovely as an occasion dress, holiday dress or an everyday dress. In winter, throw it on with your favourite jacket or experiment with layering through chunky jumpers. We just love how pretty this dress is.

Where to get a dupe of Alison's look:
Curve Tropical Leaf Print Cold Shoulder Maxi Dress £35 on Roman

We've also found this Tropical Leaf Ruffle Dress on Apricot. It features the same wrap design, a similar green leaf print, and even the same ruffle details on the sleeves. Except, this has slightly longer sleeves (which is probably better given the time of year). Layer like Alison does with a simple white t-shirt underneath.

Where to get a dupe of Alison's look:
Tropical Leaf Ruffle Dress, £35 on Apricot

Alison's Pink Floral Co-ord

Series 14, Episode 5

Alison looks stunning in this smart blazer and trouser co-ord set featuring vibrant floral print. Gold jewellery and mermaid waves really set the outfit off.

Alison's Pink Floral Co-ord DupeASOS

Perfect for formal occasions, this Suit Blazer in Black Floral Print from ASOS has a similar pink floral design and can be matched with the trousers. Throw on with a plain black tee to break up the pattern.

Where to get a dupe of Alison's look:
ASOS LUXE Curve Suit Blazer In Black Floral Print, £65 on ASOS
ASOS LUXE Curve Suit Trouser In Black Floral Print, £25 on ASOS

Alison's Navy Floral Dress

Series 14, Episode 4

We've found an exact match for what Alison is wearing at Dancing Leopard. The navy shirt dress has bold pops of orange colour that complement Alison so well.

Alison's Navy Floral Dress DupeDancing Leopard

Unfortunately, Alison's Dancing Leopard Dove Dress featuring navy colour and orange bamboo print is out of stock. However, you can bookmark it (in case it comes back in the future), or check out the Sookie Slip Dress in the same bamboo print that's available to shop in sizes to a UK18.

Where to get Alison's look:
Dove Dress Curve in Bamboo Print, £62 on Dancing Leopard
Dove Dress In Bamboo Print, £62 on Dancing Leopard

Where to get a dupe of Alison's look:
Sookie Slip Dress In Bamboo Print, £55 on Dancing Leopard

Alison's Camouflage Jacket

Series 14, Episode 3

Keeping it casual, Alison was seen wearing this camouflage jacket. Accessorised with big hoop earrings, and layered over a denim blue shirt dress and a pair of black flared leggings, she looked oh-so stylish.

Alison's Camoflauge Jacket DupeDebenhams
Price: £31.49 (was £44.99)

www.debenhams.com

As Alison is a fan of Long Tall Sally, we've found a dupe in this Tall Camo Utility Shacket from the brand. Totally versatile and effortless to throw on over any outfit, style as casual or as dressy as you want, it comes in sizes UK10 to UK24.

Where to get a dupe of Alison's look:
Tall Camo Utility Shacket, £31.49 on Debenhams

Alison's Navy Shirt Dress

We've found the exact shirt dress as seen on Alison, with tie waist detail and textured fabric. You couldn't get more versatile with this dress, and you can either dress it up or dress it down - plus, it also comes in black.

Alison's Navy Shirt Dress DupePrettyLittle Thing

Yet another PrettyLittleThing find that we've spotted on Alison, and this textured shirt dress also comes in navy or black for versatile styling. Wear it as is on a night out, or throw it on over a pair of flared black leggings to get Alison's exact look.

Where to get Alison's look:
Plus Navy Textured Tie Waist Shirt Dress, £30 on PrettyLittleThing

Alison's Polka Dot Black and White Dress

Series 14, Episode 2

We spotted (no pun intended) Alison wearing this stunning wrap dress with polka dot print, tiered skirt and puff sleeves. Like Alison, you could layer yours with a plain long-sleeved black t-shirt underneath if you find the neckline is too low.

Alison's Polka Dot Black and White Dress DupePrettyLittleThing

Alison is wearing this EXACT Black Printed Tiered Tie Waist Maxi Dress from PLT. This one is an undiscovered gem, meaning there are still plenty of sizes left in stock. We love its exaggerated puff sleeves, cinched-in waist and romantic tiered skirt.

Where to get Alison's look:
Plus Black Printed Tiered Tie Waist Maxi Dress, £39 on PrettyLittleThing

Alison's Leopard Print Blazer

Series 14, Episode 1

The first episode kickstarts with Alison wearing this daring blazer with bold leopard print. She styled hers with a plain white vest top and a pair of white trousers, understated gold jewellery and soft curls.

You can get a pretty close dupe for the look over at one of Alison's favourite brands, Yours, in the form of this Brown Leopard Print Blazer.

Where to get a dupe of Alison's look:
Yours Curve Brown Leopard Print Blazer, £34.99 on Yours

Pssst... if you're also liking the look of Noel Fielding's outfits, you can shop Noel Fielding's Bake Off shirts here from our friends over at Heatworld.

Who are Alison Hammond's styling team?

Alison's styling team consists of Fashion Stylist Stevie B, Hair Stylist Michelle Sultan and Make Up Artist Mikey Phillips, who've worked towards creating looks for Alison throughout her career.

They're the team we have to thank for putting together Alison's fabulous looks on Series 14 of the Great British Bake Off. And, Alison herself for being a gem, of course.

alison-hammond-great-british-bake-off-outfits
©CREDIT: @makeupbymikey on Instagram

But it's not just GBBO - her styling team have worked with Alison on This Morning, as well as for red carpet events and special appearances. That's why we're looking forward to seeing what looks they'll create on this season of the Great British Bake Off, because Alison always looks unreal every. single. time. 👏

Main image credit: Channel 4 / @makeupbymikey

Samantha Price is a Beauty, Fashion & Wellness Product Writer for Closer. With two years of experience at Bauer, she has worked on several projects, from championing the Closer newsletters to writing expertly crafted buying guides.

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