TOWIE’s Dani Imbert reveals her £12.75 secret for perfect curls

Her curls are this season's stand-out star 👏🏻


by Samantha Price |
Updated on

All of us with waves and curls just KNOW how hard it is to find a product that actually agrees with our hair. We hope and pray to the hair gods that our curls stay sleek throughout the day, but somehow the frizz always seems to take hold no matter what.

Known for her fabulous curls is TOWIE's Dani Imbert, who recently revealed her hair secret on her Instagram stories. We love that it's an affordable answer to helping to nourish curly hair types. Believe us, it's a lot cheaper than you'd think.

Dani wrote on her Instagram story: 'I use Shea Moisture Curl Smoothie after I've washed it. Let it hair dry like 90% and then diffuse it. But I still don't know how to deal with/handle my hair. So if anyone has any curly hair tips bring them my way please ❤️'

Shea Moisture has a whole range of products dedicated to improving the lives of those with waves and curls. With their products tried, tested and highly praised, if you're looking for a product to help manage your curly hair, their products will save your life.

Another fab thing about Shea Moisture is they use all-natural ingredients. As stated on their website, they don't use any ingredients like parabens, phthalates, mineral oils, petroleum and formaldehyde. These ingredients which are found in most shampoos can cause hair loss, scalp irritation, fading colour, dryness and more.

So, maybe using alternatives like Dani is a good idea, tbh!

CHECK OUT: Dani Imbert's fave hair product


Dani Imbert's fave hair product

Shea Moisture1 of 1
CREDIT: Beauty Bay

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie

So here it is, Dani's fave product that she uses in her every day hair routine. If it's good enough for Dani, it's good enough for us. Infused with organic shea butter and coconut oil, this hair mask helps to smooth and hydrate leaving your curls looking cute. It's also cruelty-free, pass it on.

Customer review: "I have wavy/curly hair which gets way too frizzy after washing it. I apply this product to the tips of my hair while it's damp and it keeps my curls looking full and NOT frizzy. It smells beautiful too."

Curly hair FAQs

Did you know? Moisture can struggle to travel down the curl pattern, meaning it’s not distributed evenly throughout the hair which leads to dry, brittle strands. That explains why most of us with wavy and curly hair need to buy products suited to our hair type.

If you start to show your hair that little bit of extra attention, you'll have lovely locks just like Dani in no time. At Closer, we're a huge fan of Shea Moisture so we've decided to include some of their best products that have been tried and tested by us.

©Dani Imbert Instagram

Manuka Honey & Yogurt Hydrate Repair Shampoo: It doesn't lather, which might make you think you need to use loads, but you'll be surprised at how well this product works on your hair.

Manuka Honey & Yogurt Hydrate Repair Conditioner: A really nourishing conditioner that leaves your ends feeling hydrated. Condition after washing, leave it on and brush through with a detangling brush before washing out. This will really make your curls pop.

Samantha 'Sam' Price is a Beauty, Fashion & Wellness Products Writer at Closer magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother & Baby and Spirit & Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.

Main image credit: @daniimbert on Instagram

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