If, like us, you've been on the hunt for the perfect glow-boosting skincare, you might have heard of the viral skincare brand Tatcha and its much-loved Dewy Skin Cream. Everyone from Bridgerton's Nicola Coughlin to Love Island's Molly-Mae Hague has waxed lyrical about the brand's renowned cream, praising the life-altering radiant effect it has on the skin.
The Japanese brand has become a go-to for skincare addicts around the world. Former Love Islander, Molly-Mae Hague sang its praises in her YouTube vlog, hinting that the Tatcha Dewy Skin Cream takes the top spot. While Bridgerton star, Nicola Coughlin claimed it to be her fave product within the range in a Vogue Beauty Secrets video, claiming 'it's so good under make-up.'
And these celebs aren’t alone, with members of the Closer’s team also swearing by the cult classic thanks to its ultra-hydrating formula which leaves our skin feeling plumper than a teenager's. In fact, Closer's Style Editor put it to the test and also found the cream to be a fantastic primer.
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This cult classic cream has been trending on social media thanks to its mega moisturising formula. The rich cream is packed with anti-oxidant Japanese Purple Rice and Botanical Extracts, including a special blend of Okinawa algae and hyaluronic acid - all known for their nourishing and plumping effects.
Closer’s Style Editor Cigdem Tanrioglu is also a huge fan, “I have naturally dry skin, and this is one of the few face creams that keeps my skin feeling hydrated all day long without pilling or feeling greasy. It is also an incredible base for my make-up.”
Pros
- Highly hydrating formula
- Only a small amount is required to see effects
- Easily absorbed into skin
- Non-greasy finish
Cons
- Has a slight scent which may not be suitable for all users
- Thick texture may be too heavy for oily skin
However, this skincare saviour comes with a £67 price tag. And, while the lush lilac tub goes a long way (in our experience, just a small amount will do the job), it is certainly a splurge. As always, though, the Closer team have been on the endless hunt for the best Tatcha dupes...
Closer's best Tatcha moisturiser dupes at a glance:
Best viral Tatcha Dewy Cream dupe
Best highly-rated Tatcha Dewy Cream dupe
Best budget Tatcha Water Cream dupe
One of which even includes Molly-Mae's favourite Tatcha alternative, which she claims is just like the cult classic. In fact, in the very same YouTube vlog as mentioned previously, Molly-Mae reveals, 'If you were to want a more affordable version... it's fricking insane,' in reference to the viral Aveeno Face CALM+RESTORE® Oat Gel Moisturiser.
So, if you want to experience the viral sensation of Tatcha's Dewy Skin Cream for less, here are the best Tatcha moisturiser dupes for endlessly glowing skin.
SHOP: The best Tatcha moisturiser dupes 2025
Loved by the likes of Molly-Mae Hague, this Aveeno moisturiser features pure oats, which are known for their calming and nourishing effects. The fragrance-free formula is ideal for anyone with sensitive skin, with customers claiming that the cream soothed and moisturised dry, sensitive skin. It's been hailed as a fantastic affordable alternative to the Tatcha Dewy Skin Cream.
Pros
- Fragrance Free Suitable for sensitive skin
- Claims to provide 24-hour moisturisation
- Great for dry-normal skin.
Cons
- Thick formula may not be suitable to oily complexions
- Does not contain any skin-plumping ingredients
For a real hydration hit, look no further than this high street hero. Packed with hyaluronic acid (AKA the mega moisturiser) and skin-smoothing niacinamide, this gel-like cream will leave skin feeling soft and looking seriously plump. Best of all, the water-based cream won’t clog pores, with oily-skinned customers raving about the light finish.
Pros
- Vegan formula
- Sulphate and paraben free
- Suitable for combination, dry, oily, sensitive, and normal skin types
Cons
- Gel-like formula can pill
- Has a strong scent which may not be to everyone’s taste.
For an oil-free formula which will leave skin feeling softer than ever, look no further than Neutrogena’s gel moisturiser. Enriched with hyaluronic acid and amino acids, the lightweight formula will lock in moisture for that youthful, plump glow. Don’t believe us? Just take a peek at the 3K reviews which claim that the bargain buy does exactly what it says.
Pros
- Lightweight texture suitable for combination skin
- Contains hydrating hyaluronic acid
- Formulated with electrolytes to aid in boosting ingredient absorption
- Oil-free Improves skin barrier
Cons
- Can be too heavy for oily skin
- May not be moisturising enough for dry complexions
- May not be suitable for those with sensitive skin
The INKEY List is known for their incredible - yet affordable – skincare, and this water cream moisturiser is no different. Featuring an omega ceramide complex to help repair your skin barrier along with 5% glycerin, which is an absolute hydration hero, just a small amount of this cream will work wonders on your complexion.
Pros
- Repairs skin barrier whilst hydrating
- Long-lasting finish
- Evens skin tone
Cons
- Contains active ingredients, so requires a SPF
- May be too greasy for oily complexions
Cigdem Tanrioglu is Closer's Style Editor. When she isn’t scouring the high street for the perfect outfit, she’s testing out the latest products to make her fine hair look thicker or hunting out make-up to suit tanned and olive skin tones like hers.
Samantha Price is a Senior Commercial Content Writer for Closer. During her time at Bauer, she has worked on writing expertly crafted buying guides on beauty, fashion and lifestyle.