Rochelle Humes is doing it for the mamas and has released the UK's first mask for baby bumps.
The singer turned presenter who is a mum to three children Alaia-Mai, seven, Valentina, three, and Blake, four months, knows exactly what it's like being pregnant and how your baby bump can feel tight, so she's found a solution.
Sharing a series of photos, including one of herself testing out the pregnancy mask when she was pregnant with Blake, Rochelle explained that she's been heavily involved in the process.
"I tested EVERYTHING whilst being pregnant which was SO important or me for the simplest of things like finding a scent that didn’t give me a headache and make me wanna vom (that bit was hard)."
She continued, "I’m so proud of this for so many reasons particularly that we are the first Bump Mask to UK market 🥳😅.
"I really hope you can find some time for YOU to enjoy and indulge in what is a very odd time to be pregnant".
Check out: where to buy Rochelle Humes' pregnancy bump mask
Where to buy Rochelle Humes' pregnancy bump mask
My Little Coco Baby Mama Hydrating Bump Sheet Mask
This baby bump mask promises to hydrate your skin (thanks to the aloe vera) and the rosehip aims to reduce stretch marks. This mask is suitable for sensitive skin, paediatrician approved and it's vegan friendly and cruelty free.
Rochelle first announced the exciting news by sharing a photo of herself testing the pregnancy bump masks.
"BABY MAMA 🤎 SO excited to share a sneak peek of ‘Baby Mama’ a new line to my baby @mylittlecoco ✨ I starting working on this when I was just pregnant during the first lockdown.
"I felt a range was needed for us Mama’s too... I thought HOW good would it be to have a sheet mask just for your bump, to help with that tight itchy feeling, stretch marks and to generally soothe..."
Check out: Rochelle Humes' pregnancy essentials
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Rochelle Humes pregnancy wishlist - slider
Tommee Tippee Twist and Click Advanced Nappy Disposal Sangenic Tec Bin
This nappy disposable bin twists and wraps each individual nappy meaning no unwanted smells will linger. Plus it holds up to 30 nappies which means less trips to the bin.
Britax Römer child seat
This car seat can rotate 360 degrees so your little one can either be forward facing or backward facing. Plus it's approved for children three months - four years so it's definitely worth the money.
Mama Bear Ultra Sensitive Baby Wipes
You can't have enough wipes with a newborn baby and these ones are suitable from birth, for sensitive skin and has 100& biodegradable fabric.
Mama Bear - Disney - 96 Ultra Dry Nappies
This Disney inspired nappies have double elastic barriers and leg cuffs meaning your little one will be snug, secure and they'll have a leak-free fit.
Silver Cross Jet, Lightweight Travel Stroller with Compact Fold
This super lightweight stroller is an absolute must. It's suitable from birth to toddler, it's car seat compatible and has three years warranty.
Doona Car Seat and Pram
If you want to get your carseat and pram from the same company then you're going to want this duo. It's perfect for travelling and is the world's first car seat with a built in mobility solution.
Tommee Tippee Twist and Click Enhanced Nappy Disposal Sangenic Tec Refills
Another nappy disposable set because one isn't enough, tbh. Each refill can last up to one month and the antibacterial multi-layer film kills 99 per cent of germ.
Philips Avent Baby Food Storage Cups
These storage cups are perfect if you want to cook lots of food and freeze it or put it in the fridge for your little one. They also have leak proof lids - perfect.
Dr Brown’s Deluxe Bottle Steriliser
This steriliser fits up to six bottles, it's easy to use, has an auto shut off setting and includes tongs meaning the bottles are kept clean and your hands are kept cool.
Milton Cold Water Steriliser
This sterilises in 15 minutes, it kills all harmful viruses, fungi, spores and bacteria and keeps everything sterile for 24 hours.
Tommee Tippee Prep Day and Night
It looks like a coffee machine but it'll actually get your baby bottles to the right volume and temperature in two minutes. Plus there's a volume control meaning you can get a bottle ready in silence.
Philips Avent Combined Baby Food Steamer and Blender
You can steam and blend your little one's food in this, it's perfect for all stages of your child's life - even the weaning part.
Elvie Pump Single Silent Wearable Breast Pump with App
Thank God for technology, ey? This breast pump eliminates noise, it's small and lightweight and is worn inside your nursing bra - making it complete hands free.
Dr Brown's Options+ Anti-Colic Baby Bottles
This started kit includes breast like teats that help the baby with a proper latch, it helps your little one's digestion for a good night's sleep and the anti-colic vent system is clinically proven to reduce colic.
Lansinoh HPA Lanolin Nipple Cream
This nipple cream will help relieve your nipples from any soreness and there's no taste, colour or smell meaning you don't need to take it off before breastfeeding.
Fisher Price Terrazzo Take Along Swing & Seat
Whether your little one wants to play or fall asleep you're going to want to put them in this set. It has six swing speeds and 10 soothing songs.
Baby's Very First Cloth Book: Faces
This baby book has been designed to help babies focus with its crinkly pages and mirror.
Woombie Original Swaddle Heathered Grey
Keep your little one nice and snug in this. It's also ideal to calm a baby with colic and is available in different sizes.
Baby Einstein, 4-in-1 Kickin' Tunes Music and Language Discovery Play Gym
Your little one can lay on their back and belly, sit or you can take this away with you to keep your baby entertained.
Petit Bateau Baby Clothing Set
This sleepsuit and bib is adorable - need we say more?
Glow in the Dark Baby Soothers with Self Sterilising Travel Case
Not only do these soothers glow in the dark but they also include travel cases that can be sterilised in the microwave.
Mamas & Papas Welcome to The World Super Soft 100% Cotton Pram
This blanket is perfect for your little one during walks in the park or while they're snoozing in the crib.
BT Video Baby Monitor 6000
Keep an eye on your little one with this baby monitor. You can tilt and move the camera and it has range of 250m outdoors and 50m indoors so you can move about.
QYWSJ Stuffed Plush Avocado Toy
This avocado toy is SO cute. Perfect as a childhood toy or for decoration in your little one's room.
Fisher-Price Twinkle and Cuddle Cloud Soother
This soother can be attached to a crib, it's multi-coloured lights have been designed to help your little one fall asleep faster and longer.
Sophie la girafe Baby Teething Toy
Babies love a teething toy and we're sure they'll fall in love with this cute one. It's flexible and helps your little one with sensory development with her squeaker, scent and design.
aden + anais Muslin Squares 100% Muslin Cotton
This muslin is versatile; it can be a blanket, bib and a burp cloth.
aden + anais Essentials Hooded Towel 100% Cotton
Keep your little one nice and snug in these hooded towels. They're soft on babies skin and will keep their heads warm and dry.
She went on to say, "Well I’ve done it gang 🎉 and in fact we are actually the FIRST bump mask to UK market 🥳 There are 5 products for us to enjoy 🧖🏾♀️".
The 31 year old added that she actually shot the new campaign in her garage in her gorgeous home and during Blake's feeding time.
Wowza.
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Thousands of her followers praised her new product with one person writing, "Awwwww I am so proud of you Roch 👏🏾 always working 👊🏽❤️".
Someone else said, "Such a great idea! 👏👏👏".
Another commented, "I would have loved this! My bump was sooo tight! Xx".
A fourth wrote, "Such a good idea!! As bump gets bigger gets itchy and tight! Wish I could have tried these xx".
Her husband Marvin Humes joked, "Well done baby... So proud of you and what a great idea after this second lockdown I can be a model for the sheet mask 🤰🏽".