Mrs Hinch has used this £8 anti-ageing concealer for ‘donkey’s years’

It's a Maybelline staple...

mrs hinch

by Aimee Jakes |
Updated on

Cleaning influencer Mrs Hinch may be best known for her immaculate loos and genius bin hacks, but she also gets plenty of other questions from her evergrowing Instagram following. Namely, the make-up products that get the Hinch seal of approval.

Luckily for us, Mrs Hinch (real name Sophie Hinchliffe) is a big fan of hardworking drugstore products. A few years back, the star took to Instagram stories to share a handful of her make-up favourites as she got ready to head out to celebrate the launch of her brand new range of Bold and Lenor scents for Home Bargains.

In particular, Mrs Hinch raved about how her all-time favourite product is a Maybelline best-seller - known for concealing dark circles, preventing fine lines and highlighting your face's high points.

Introducing theMaybelline Instant Anti Age Eraser Eye Concealer, which is currently just £8 in the sale.

On sale

Maybelline Instant Anti Age Eraser Eye ConcealerAmazon
Price: $20.82
Alternative retailers
Walmart$6.94View offer
Target$8.79View offer
Ulta$8.99View offer
PrettyLittleThing US$20.00View offer

She previously told fans: 'Just put on Instant Age Rewind Concealer - I love this Maybelline one. I've been using it for donkey's years.'

Mrs Hinch
©Mrs Hinch

It's a hard-working concealer which expertly brightens under your eyes, without creasing. We're huge fans of the bargain concealer here at Closer.

Mrs Hinch Home Instagram
©Mrs Hinch Home Instagram

The hero product has also had thousands of five-star reviews on Amazon, with customers calling it "the BEST brightening concealer out there!"

One chuffed customer wrote: "I have been using this concealer for the past two years and despite investing in more expensive brands I always come back to this as it is lightweight, easy to blend and tightens the under eye area without creasing."

Mrs Hinch finished off the brightening effect using MUA Makeup Academy's Shimmer Highlight Powder which is just £3.

Oh, how we love a cheap and cheerful make-up recommendation.

Mrs Hinch also recently recommended a contour palette from Amazon, which is just £4.50.

It's the highly-rated W7 Contour Makeup Palette, which has six shades for highlighting, contouring and bronzing.

B074G44PVR

Rrp: $6.29

Price: $5.95

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Mrs Hinch recently announced the incredible news that she's releasing her own book later this year.

She started off by explaining that since she started her home Instagram account it's been "the craziest two years of my life"

However she wanted to share more of her personal life with her millions of followers.

"I try to keep my platform as positive as possible and as upbeat as it can be, but sometimes I don't address some of the good and the bad things that I read out there because it's slightly uncomfortable.

"My followers deserve a bit of what you're asking for, which is me as Sophie and the life behind Mrs Hinch, so I've been working on my very own memoir to be able to put everything: the amazing highs but also the lows that have come with becoming Mrs Hinch."

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