With ample tresses, chiselled cheekbones and a bursting wardrobe full of holiday clobber - Love Islanders are known for looking good. Bright white smiles are also a seemingly non-negotiable when recruiting the country's hottest singletons and this year, the pearly whites are truly exceptional.
Exhibit A:
Luckily for us, this year's beauty sponsor, Boots keeps us updated on the Islander's favourite beauty products during their time in the villa, so we know exactly what is worth our hard-earned cash.
In this week's beauty bulletin, the retailer exclusively shared how there is a particular teeth-whitening serum the entire cast can't stop using.
Please enter, the Hismile's V34 Colour Corrector Serum which has been spotted standing pride of place in the Islander's bathroom and is currently on offer for just £12.67 on Amazon.
The instant teeth whitener is designed to work 'like a concealer for the teeth' by concealing yellow tones and enhancing the brightness of your smile.
In the same way purple shampoo banishes brassy tones in hair, this purple teeth serum helps to do the same for your smile. Pretty clever, huh?
It's been rated 4.5 stars online by over three thousand customers with reviewers stating it's perfect for 'tea and coffee stained teeth.'
Designed to be used after brushing your teeth or in conjunction with regular whitening strips, you gently polish the serum across all teeth and massage the formula into each tooth for 30 seconds.
You then wipe off excess until the desired results are achieved.
One customer on Amazon wrote, "Have been using this brand for many years. Great product, has plenty in there, does the job well leaving my teeth white and clean."
So there you have it. Purple serum for your teeth is officially Love Island-approved.