Lauren Goodger launches new fake tan – and fans are hoping it’s as iconic as the original

She's back and better than ever...

lauren goodger

by closer |
Updated on

TOWIE's Lauren Goodger has announced she's launching a new fake tan range and her fans are hoping it's as good as her original Lauren's Way fake tan.

The reality star announced her new business venture on Instagram, writing, "Guys omg I am so so so excited to announce the best fake tan @lgbeauty you will ever use is back on the market launching 30th April!!!!

"Follow the account to be added to the mailing list and also our website to purchase don’t miss out lots coming!!!🤍🤍🤍👙☀️ #thefaketanqueen".

Lots of her followers were ecstatic about the news with many questioning whether it'll be the same as her other fake tan, one person wrote, "I had your first tan and honestly it was amazing! So excited for this 😍❤️".

Someone else said, "Loved this tan years ago 👍 My daughter is looking to start wearing fake tan so will be waiting till it’s back on the market . Great tan and it’s a lovely colour".

A third commented, "I genuinely loved your original fake tan so I will be ordering this x".

Another gushed, "Yesssssss been waiting on this sh-t".

One more added, "Omg this tan is the best I swear by it ... excited that I’ll be able to buy it all the time now 😁😁😁".

Lauren has already shown off the results in before and after photos and the difference is huge.

Shop the LG Tan collection****, here.

Check out: The best fake tan for 2024 that will leave you glowy

Bondi Sands Self Tan Oil Liquid Gold
Price: $12.00

Infused with coconut and argan oil, this luxurious self tan comes in a dry oil formula that develops over 2 - 3 hours and lasts for up to a week. It's great for those who suffer with dry skin as it's moisturising, plus it smells divine, too!

B07D8HN9V6
Price: $32.00
Alternative retailers
PrettyLittleThing US$11.00View offer
Sephora$32.00View offer

Tanning king Jules Von Hep created the brand Isle of Paradise, which we love. The products have a clever colour correcting technology in it, so you'll never look orange. Amen, sista!

Wake up with a gorgeous glow with the help of the James Read Sleep Mask Tan Face. This lightweight formula combines skincare essentials (think aloe vera, cucumber and hyaluronic acid) with self-tan to moisturise and tan your face overnight. Dreamy, right?

Meet one of the high-streets most coveted fake tans: the L'Oréal Paris Sublime Bronze Self-Tanning Elixir. This buildable gel tan has a streak-free finish and oh-so-realistic hue

This gorgeous fake tan smells like marshmallows (divine) and gives you a deep, yet natural-looking tan. We are obsessed.

he-shi Express Liquid Tan
Price: $26.99

This clever-working self tanning bronzer tans on contact, giving you an instant golden colour which lasts up to 10 days. But our favourite part? It's super-quick drying due to its incredibly light, smooth and moisturising texture.

Tanologist Self-Tan Water
Price: $17.99
Alternative retailers
Walmart$16.00View offer
REVOLVE$17.00View offer
Ulta$19.99View offer

This vitamin-infused water hydrates your skin while you tan and is cruelty-free, organic and vegan-friendly. It's a multi-purpose formula so can be used on your face and body and it won't stain your sheets. One bottle gives you a spectrum of shades depending on how long you wait before washing. In just one hour, you could have yourself a healthy glow.

Dove Derma Spa Summer Revived Gradual Self Tan

Rrp: $17.94

Price: $15.66

For a gradual, natural glow, we've been reaching for the Dove Derma Spa range. Simply sweep on to your skin in circular movements and give it half an hour (minimum) to sink in, and you'll have people questioning if you snuck off to Marbs for the weekend. You also get the added benefits of Dove's moisturising formula so your skin won't only look great, it'll feel great too.

Rose & Caramel Velvety – Dark Olive Tanning Mousse

Rrp: $29.20

Price: $19.00

Complimentary to warmer skin tones, Rose & Caramel has created a winning bespoke formula. It has got a green base to eliminate any orange tones during development and the highest level of hydration. Velvety is also paraben-free, vegan-friendly and cruelty-free.

St Moriz Professional Medium Tanning Mousee
Price: $12.99
Alternative retailers
JCPenney$11.69View offer
Target$12.99View offer

We can't mention the best fake tans without including this St. Moriz's product. Thanks to its unique blend of active tanning agents combined with Aloe Vera & Vitamin E, it's the perfect solution for anyone wanting a silky smooth glow.

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The news of Lauren's new fake tan comes three years after she threatened her former business partner of Lauren's Way with legal action.

At the time she wrote on Instagram, "I don't want to air dirty laundry but I had a company set up years ago with my business partner, and believed I was 50/50 in this business.

"After years of no getting a penny and being logged out the social platforms for my own brand LAURENS WAY it has now come to me asking for your help... I am now seeking legal help and need people to contact me."

At first Lauren launched her fake tan but she went on to add false eyelashes and lip glosses to her business portfolio.

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