TOWIE's Ella Rae Wise is just one of the familiar faces we've seen join the line-up of this year's Celebrity Big Brother 2025, and already, commenters are flocking to Instagram to praise some of her most recent makeup looks.
Luckily, Ella spilled her beauty secrets exclusively to heatworld, revealing exactly what products are behind her flawless on-screen glow. Closer's former shopping editor, Aimee Jakes, got all of the goss on what's inside the TOWIE star's makeup bag, and we've been taking notes.
Repeat celebrity favourites such as Bobbi Brown's Vitamin Enriched Face Base and NARS' Natural Radiant Longwear Foundation were name-dropped in Ella's beauty routine, but we were delighted to see some more affordable products make the cut.
One of the highlights was a £9 moisturiser that the star can't seem to live without. 'I've sworn by it for years,' the TOWIE star revealed. So, we're wondering if we'll see more of this skincare hero around the Celebrity Big Brother house...

When Ella announced she'd be joining the cast of Celebrity Big Brother on Instagram, fans took to the comments showing their support, "This colour pallet on her is giving! 😍" while another posted, "Love your makeup ❤️❤️❤️❤️🔥".
Honestly, we get it. We can't keep our eyes off Ella Rae Wise's makeup looks, either. Wondering exactly what products the Celebrity Big Brother star swears by?
Here's where to shop her beauty must-haves, starting with the £9.49 moisturiser she praises for clear skin.
SHOP: Ella Rae Wise's makeup routine

In her interview with heat, Ella raved about this hero moisturiser, "Nothing beats Astral Cream. You can use it on your body as well. It's a thick moisturiser, and it's great for hydrating your skin. I've sworn by it for years. I think it's the reason I stopped getting spots because when I forget to use it, I get a spot. I always think, "Oh my god, it's because I've stopped using my Astral Cream!"

She also commented, "I'll sort of put a bit of Maybelline concealer under my eyes and then blend it out." In a previous GRWM video on TikTok, Ella commented that this concealer 'takes her back to when she was a teenager,' so our guess is that she's sworn by this product for years.

In the same TikTok video, Ella started by using the cult classic as a base to prep her skin for her makeup. Using a generous amount, she massaged the product into her face with her hands which left a lovely glow on her skin. 'Weleda Skin Food is a no-brainer, if you don't know, get to know', she said.

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Ella told heat, "The Pixi Beauty make-up products are really nice as well. They do a balmy, blusher which comes in like a stick and it's a three-in-one. So you can use it as a blusher, a lip tint or eyeshadow. I love shade the shade Fleur."

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In terms of budget buys? Ella recommends the Maybelline Baby Skin Primer, which is formulated with Insta-Blur Technology to reduce the appearance of pores, coming in at just £8.99. "I love the Maybelline Baby Skin Primer. I absolutely swear by it for a cheaper primer."

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"For foundation, I like good coverage, and I tend to go for matte because sometimes if you go too glowy, it can make your face look sweaty on camera. At the moment, I'm using Nars Cosmetics Natural Radiant Longwear Foundation in the shade Barcelona," Ella spilled.

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In terms of the bronzer she uses for a sun-kissed glow, Ella said she uses MAC Mineralize Skinfinish Natural Powder in the shade Give Me Sun! on her forehead. "I don't put anything on my forehead, just a bit of bronzer. It's quite natural, I don't like to feel like I've got too much on my face."

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Revealing her filming secrets, Elle uses Bobbi Brown's Vitamin Enriched Face Base for a lasting look. "When I'm filming, it's all about priming the skin because obviously on camera you don't want your make-up to look as if it's sitting in your pores. I really love priming my skin with Bobbi Brown Face Base; it's so lovely, and a little goes a long way."
Main image credit: @ellaraewisex
Samantha Price is a Senior Commercial Content Writer for Closer. During her time at Bauer, she has worked on writing expertly crafted buying guides on beauty, fashion and lifestyle.