11 best face serums – everything you need to know if you’re a serum newbie

Looking for a daily face serum that does it all? The Vitamin C Super Serum Plus from Naturium is jam-packed full of ingredients to target a full range of skin concerns. The blend of vitamin C, retinol, hyaluronic acid and salicylic acid can be used on pretty much any skin type for those looking to brighten, combat blemishes, target fine lines and instantly hydrate. The lightweight formula is comfortable to wear under your moisturiser and make-up as it gets to work instantly targeting the overall appearance of your skin.

Tried and tested by beauty writer, Georgia Scott: "When it comes to trying a new facial serum, I can never have enough products on rotation. I typically use a vitamin C serum as part of my morning skincare routine so when I tried the Super Serum Plus from Naturium - I was excited to see how it would differ with the added ingredients. It's safe to say, this serum has become one of my all time favourites. I always notice when I stop using this serum as my skin looks brighter, firmer and more even with every use."

If you're looking for brighter, firmer and more radiant looking skin - vitamin C is the ingredient for you. Ole Henriksen's Truth Serum works to hydrate, brighten and firm whilst leaving a super glowy finish. The vitamin C is stabilised with collagen and aloe-juice so every use has the exactly the same affects on the skin. Apply this serum daily to see results and add lots of glow.

Customer review: "I am not a huge fan of serums generally, as they leave my skin feeling dry, but I was looking for something extra for dry . Ole Henriksen truth serum is different. It feels silky on my skin, a small amount goes a long way, so it lasts ages. It has a lovely subtle scent."

Hyaluronic acid is one of the best ingredients to treat dry, dehydrated and textured skin. The Triple Hyaluronic Acid Serum from Beauty Pie uses three different molecular levels of hyaluronic acid to target different layers of the skin to see a much plumper and firmer appearance after the first use. This must-have serum is also made with ceramides to transform and boost the skin's natural barrier and help to banish any unwanted texture. Craving some much needed hydration? This serum is definitely one to add to your routine.

Customer review: "Been using for 4 weeks now, can see and feel a noticeable difference. I’ve always suffered with dry, textured skin that never felt smooth to touch, but now my skin feels super soft and looks really healthy. A little goes a long way too, so great value for money."

Looking to start your retinol journey? Medik8 know about keeping ingredients simple and easy to use - the Crystal Retinal system is the perfect way to get started on retinol by slowly building up the levels of strength to see results. The encapsulated system releases the retinol slowly over-time so you can see gradual resurfacing and collagen boosting results to build up the skin's resilience.

Customer review: "I’ve been using this for three weeks now and I’m very happy with the results. I was searching products specifically where you can see a positive result on your face in short amount of time and this product didn’t fail me. what I will do next time is I will order the retinol 6. Can’t wait to level up."

When it comes to banishing any unwanted blemishes, the trick is to keep it simple. The Vinopure Blemish Control Salicylic Serum works with niacinamide to gently treat and diminish the appearance of blemishes while keeping the skin feeling calm and looking smooth. The lightweight formula is comfortable to wear under make-up without peeling.

Customer review: "The best serum if you have oily acne prone skin! If I don’t use this for a few days my skin flares up again. I just love this and will never stop repurchasing."

You might've heard of this viral eye serum - and for good reason. The Revitalift Hyaluronic Acid Eye Serum from L'Oréal Paris has amassed a following of celebrity fans including Molly-Mae Hague and Mary Bedford for it's soothing, de-puffing and hydrating properties. The cooling applicator glides over the skin to gently de-puff and calm as the hyaluronic acid and caffeine serum hydrates and treats darks circles.

Customer review: "A lot of people don't know that dark circles can actually be due to lack of hydration under the eyes and this eye serum has 2.5% hyaluronic acid which helps to lock in the moisture in the eye area thus helping to lighten the area."

Following the love of the Aveeno Oat Moisturiser, we spotted that those on TikTok flooded to try the matching Triple Oat Serum and were super impressed. For those who struggle with sensitive skin that lacks moisture, this serum will work wonders. Enriched with 100% pure oats combined with antioxidants, this serum provides up to 24 hours of comfort and hydration that helps repair and soothe sensitive skin.

Our review: "As someone who struggles with dry and sensitive skin, this serum came as such a treat. My skin felt instantly nourished and moisturised - I also noticed my skin looking glowy under make-up. I will definitely continue to use this serum as part of my daily skincare routine to help soothe and plump." Georgia Scott, Beauty Commerce Writer.

Simple's Booster Serums have been designed to be easily added to any skincare routine either on it's own or dropped into your go-to moisturiser. Looking to solve any unwanted texture or improve dark spots? Niacinamide is the ingredient for you. This gentle skin-loving ingredient has a full range of benefits to the skin and works to calm, soothe and keep the skin feeling balanced regardless of your skin type.

Customer review: "So pleased with my purchase. My skin was looking lifeless in the mornings, so I bought this new serum. It has given me such glowy looking skin and has added colour back to my face again. Will be buying this again and would recommend to all."

Looking or a new serum that hydrates and leaves your skin with a sunkissed glow? Look no further than Tan-Luxe's Super Glow Hyaluronic Self-Tan Serum. This everyday essential not only leaves your skin with a radiant, tanned finish but floods the skin full of moisture and leaves a plump finish thanks to the power of hyaluronic acid. This must-have serum can be worn alone or mixed in with your favourite moisturiser.

Customer review: "Wake up with a healthy sunkissed glow. Such a nice and subtle glow, not very deep colour, perfect for the whole year round."

Struggling with some dry skin drama? A rosehip oil serum is the answer. Whether your skin is dry, sensitive or dehydrated, choosing an oil based serum will promise to treat and transform the way your skin looks and feels. This must-have rosehip oil is best applied at night for a real shot of hydration and can also be used around other areas of the body that might be feeling dry. The best bit? It's under £10 - result.

Customer review: "Been using this for over a week and love how my skin feels. It takes a while to absorb into the skin but my face definitely feels smoother."

Beauty Pie's Super Retinol Anti-aging serum is ideal for those beginners who are looking to get into the world of retinol. The encapsulated retinol is blended with ceramides, hyaluronic and lactic acid to lightly exfoliate and flood the skin full of moisture as the retinol gets to work on any fine lines and wrinkles. The texture is light enough to wear during the day but remember to wear SPF when applying retinol.

Customer review: "Love Beauty Pie retinol have purchased this multiple times. Great to ease in to retinol and nice that the formulation is so gentle and doesn’t sensitise skin if used properly. Only need a little bit so lasts ages."