A guide to the best anti-ageing serums to bring back bounce

Beauty Pie's Super Retinol Ceramide-Boost Anti-Aging Face Serum is ideal for those beginners who are looking to get into the world of retinol. The encapsulated retinol is blended with ceramides, hyaluronic and lactic acid to lightly exfoliate and flood the skin full of moisture as the retinol gets to work on any fine lines and wrinkles. The texture is light enough to wear during the day, but remember to wear SPF when applying retinol.

Customer review: "Love Beauty Pie retinol have purchased this multiple times. Great to ease into retinol and nice that the formulation is so gentle and doesn’t sensitise skin if used properly. Only need a little bit so lasts ages."

Containing three essential ceramides, vitamin B5 and hyaluronic, this CeraVe Hydrating Hyaluronic Acid Serum is packed with skin-loving ingredients. It's also fragrance-free and non-comedogenic, meaning it won't block your pores and is unlikely to irritate even the most sensitive skin. A winner all round, it's a favourite on Amazon from a trusted skincare brand that you know will deliver unmatched, long lasting results.

Customer review: "I have repurchased this product so many times! It is a great, simple, and affordable hyaluronic acid for your skincare routine. I have dry/combo skin and do not want anything that will conflict with my acne medicine or moisturizer. CeraVe is a very dependable brand as well!"

The Ella & Jo Hydrating Hyaluronic Serum is results-driven and contains a powerful peptide which stimulates collagen and elastin long-term to promote plump skin. While niacinamide works to improve uneven skin tone, reduces the impact of environmental damage and plays a role in helping skin to repair signs of past damage.

Tried and tested by beauty product writer, Samantha Price: "If you have sensitive skin like me, Ella & Jo's Hydrating Hyaluronic Serum will work a dream. Despite being lightly scented with a subtle fresh orange scent, I've had no irritation with this whatsoever. I have combination skin, but at times I need an extra boost of hydration as my skin gets really dry in the winter. Let me tell you, my skin practically drinks this up. It adds a light radiant glow, your skin appears more plump and its fast absorbing formula means it's the perfect base when applying your makeup."

A number one best seller for a reason, the L'Oreal Paris Hyaluronic Acid Revitalift Filler Serum plumps skin with moisture and helps smooth wrinkles too, it's a miracle worker and it's loved by celebrities. The L'Oreal hyaluronic acid serum is the ideal addition to any skincare routine regardless of your skin type. Apply before moisturiser to flood the skin full of hydration, improve the appearance of dryness and encourage radiance.

Customer review: "I have recommended it to so many different people because I think it’s such a good product, and whilst I don’t think any product out there will ever give you the effect of a brand-new face, this comes pretty close in my opinion and has given me a confidence in my skin that I haven’t felt since my pre-pregnancy days!"

Simple's Booster Serums have been designed to be easily added to any skincare routine either on it's own or dropped into your go-to moisturiser. Looking to solve any unwanted texture or improve dark spots? Niacinamide is the ingredient for you. This gentle skin-loving ingredient has a full range of benefits to the skin and works to calm, soothe and keep the skin feeling balanced regardless of your skin type.

Customer review: "So pleased with my purchase. My skin was looking lifeless in the mornings, so I bought this new serum. It has given me such glowy-looking skin and has added colour back to my face again. Will be buying this again and would recommend to all."

Recommended by skincare expert, Fiona Brackenbury

Looking for a daily face serum that does it all? The Vitamin C Super Serum Plus from Naturium is jam-packed full of ingredients to target a full range of skin concerns. The blend of vitamin C, retinol, hyaluronic acid and salicylic acid can be used on pretty much any skin type for those looking to brighten, combat blemishes, target fine lines and instantly hydrate. The lightweight formula is comfortable to wear under your moisturiser and make-up as it gets to work instantly targeting the overall appearance of your skin.

Tried and tested by beauty product writer, Georgia Scott: "When it comes to trying a new facial serum, I can never have enough products on rotation. I typically use a vitamin C serum as part of my morning skincare routine so when I tried the Super Serum Plus from Naturium - I was excited to see how it would differ with the added ingredients. It's safe to say, this serum has become one of my all time favourites. I always notice when I stop using this serum as my skin looks brighter, firmer and more even with every use."

This Collagen Serum from The Inkey List mimics the effect of what natural collagen would do to your skin, helping it appear plumper and firmer. Targeting fine lines and wrinkles as well as loss of elasticity, this serum is a skincare hero in your daily routine if you want to see antiageing effects.

Customer review: "I love this serum. The texture is very nice and great for layering. My skin is well-hydrated and plump after using it for several months. It`s a great combination with retinol. Recommend it as a very good anti ageing serum."

Hyaluronic acid is one of the best ingredients to treat dry, dehydrated and textured skin. The Triple Hyaluronic Acid Serum from Beauty Pie uses three different molecular levels of hyaluronic acid to target different layers of the skin to see a much plumper and firmer appearance after the first use. This must-have serum is also made with ceramides to transform and boost the skin's natural barrier and help to banish any unwanted texture. Craving some much-needed hydration? This serum is definitely one to add to your routine.

Customer review: "Been using for 4 weeks now, can see and feel a noticeable difference. I’ve always suffered with dry, textured skin that never felt smooth to touch, but now my skin feels super soft and looks really healthy. A little goes a long way too, so great value for money."

Formulated to target multiple signs of ageing, The Ordinary’s Multi-Peptide + HA Serum helps to improve the appearance of skin’s smoothness, elasticity and firmness. The universal formula utilises peptide technologies, amino acids and multiple hyaluronic acid complexes. It hydrates and visibly plumps to help reduce the appearance of fine lines and wrinkles.

Customer review: "This is my second bottle of this serum, I love it. It makes a huge difference to my skin, it is incredibly light and isn't sticky at all. I'll definitely order it again, another huge winner from The Ordinary."

Recommended by skincare expert, Fiona Brackenbury

Looking to start your retinol journey? Medik8 know about keeping ingredients simple and easy to use - the Crystal
Retinal system is the perfect way to get started on retinol by slowly building up the levels of strength to see results. The encapsulated system releases the retinol slowly over time so you can see gradual resurfacing and collagen-boosting results to build up the skin's resilience.

Customer review: "I’ve been using this for three weeks now and I’m very happy with the results. I was searching products specifically where you can see a positive result on your face in short amount of time and this product didn’t fail me. what I will do next time is I will order the retinol 6. Can’t wait to level up."

Super Bounce from Glossier instantly hydrates the skin and delivers a plump, firm and bounce effect. It's fast absorbing formula made of hyaluronic acid complex and pro-vitamin B5 deeply hydrates on multiple layers, leaving your skin with a radiant natural glow throughout the day.

Customer review: "Nice silky texture, absorbs quickly, gently/subtle plumping of fine lines and tired skin 💗 I’m 50, and my skin just loves Glossier."

Recommended by skincare expert, Fiona Brackenbury

BYOMA’s Hydrating Serum helps to increase moisture levels by preventing water loss with the help of supportive skin barrier functions. Formulated with a unique barrier boosting tri-ceramide complex of ceramides, cholesterol and fatty acids with squalene and glycerin, your skin is left feeling replenished and renewed.

Tried and tested by shopping editor, Aimee Jakes: "This is my favourite serum from the range because it's hydrating, silky and leaves your skin feeling plump afterwards. It feels rich enough without feeling like it's going to clog my pores. An easy breezy serum that you can reach for day or night. My only bugbear is that there seems to be less product in this one, but it may be that the packaging is slightly too big? It's not enough to put me off repurchasing, though and it gets a cheerful thumbs up from me."